# Perpetua > Goal-based ad automation for Amazon, Walmart and other marketplaces Perpetua is advertising software for brands selling on Amazon, Walmart and other marketplaces. Instead of building campaigns by hand, you set goals such as growth, profitability or brand defense with a target ACoS and budget, and its engine creates campaigns, sets bids and harvests keywords. It adds profitability, share-of-voice and market reports, plus display and video ads. - **Category:** Amazon Seller Tools - **Made by:** Perpetua - **Website:** https://perpetua.io - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Perpetua is a paid product, starting at $695 per month for up to $10K in monthly ad spend. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Essentials | $695 per month for up to $10K in monthly ad spend | AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials. | | Growth | $695 per month, plus a share of ad spend, for over $10K a month in spend | Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published. | | Premium | Custom | For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team. | Read from https://perpetua.io/pricing/ on Oct 18, 2026. Prices change, so confirm with Perpetua before buying. ## Key features - **Goal-based campaigns:** Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it. - **AI bidding and keyword harvesting:** Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert. - **Hourly optimization:** From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes. - **Share of voice and organic rank:** Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis. - **Profitability and market reports:** Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights. - **Display and video ads:** Manages display and video advertising alongside sponsored search ads. ## Good for - Brands spending several thousand dollars a month on Amazon ads - Teams that would rather set goals than manage individual campaigns - Agencies running ads for many Amazon and Walmart clients ## Worth knowing - There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend. - Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much. - Hourly bidding, share of voice and onboarding help start at the Growth tier. - It is an ad tool only: there is no product research, profit tracking or repricing. ## ToolGPA grades **GPA: 1.2 out of 4**, graded Oct 18, 2026. Perpetua runs Amazon and Walmart ads from goals: you pick growth, profitability or brand defense, set a target ACoS and budget, and it builds the campaigns and sets the bids. It's a proper ad tool with profitability and market reports. But it's $695 a month even if you spend a fraction of $10K on ads, which rules out most small sellers. - **Value for money: F.** Graded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. - **Free plan and trial: F.** Nothing free on record: no free plan and no published trial. You're paying $695 from the first month. - **Features: C.** Goal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. It covers ads well, but hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. - **Ease of use: C.** No rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. - **Platforms and integrations: C.** Web only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Perpetua's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among Amazon seller tools - Perpetua's GPA of 1.2 is higher than 0 of the 16 other Amazon seller tools we grade. - It stands best on features (C, above 1 of 16) and worst on value for money (F, above 0). - Its paid plans start at $10 a month, against a middle price of $29 for the category: 1 of the 12 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/amazon-sellers ## Keep it, or make your own? **Keep it.** To replace Perpetua you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 16 of the 16 other Amazon seller tools grade higher. It costs $120 a year. - You could make: Reports: an app builder makes this well. - You could not: Data from Amazon's seller tools and years of sales estimates. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Amazon Ads, Amazon Marketing Stream, Amazon Marketing Cloud, Walmart **Tags:** Amazon selling, AI features, Reports ## Alternatives - [Teikametrics](https://toolgpa.com/tools/teikametrics): AI ad, listing and inventory platform for Amazon, Walmart and TikTok. [Compare](https://toolgpa.com/compare/perpetua-vs-teikametrics) - [Quartile](https://toolgpa.com/tools/quartile): AI ad platform with a managed team for Amazon and retail media ads. [Compare](https://toolgpa.com/compare/perpetua-vs-quartile) - [BidX](https://toolgpa.com/tools/bidx): Amazon and Walmart ad automation, self-serve or managed for you. [Compare](https://toolgpa.com/compare/bidx-vs-perpetua) - [SellerApp](https://toolgpa.com/tools/sellerapp): Amazon ads automation, profit tracking and product research in one. [Compare](https://toolgpa.com/compare/perpetua-vs-sellerapp) - [Helium 10](https://toolgpa.com/tools/helium-10): All-in-one Amazon seller suite for research, listings, ads and profits. [Compare](https://toolgpa.com/compare/helium-10-vs-perpetua) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://perpetua.io/pricing/ - https://perpetua.io/ - https://perpetua.io/about-us/ Page: https://toolgpa.com/tools/perpetua Listed by ToolGPA (toolgpa.com).