# Persana review (2026): is the free plan enough?

> Credit-based prospect data, enrichment and AI outreach agents

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Persana is a credit-based prospecting workspace. It pulls contacts and company data from more than 100 data sources, runs email and phone waterfall enrichment, and adds web scrapers and AI research agents on top. Higher plans add sequencing, CRM sync and signal triggers such as job changes and hiring. Every plan has unlimited users.

- **Category:** Lead & Email Finders
- **Made by:** Persana AI
- **Website:** https://persana.ai
- **Runs on:** Web
- **Who should skip it:** Tight if you need phones: 10 credits each, so Starter's 24,000 yearly credits cover 2,400 numbers.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Persana has a free plan, and paid plans start at $68 per month, billed annually ($85 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** 50 credits, enough for 50 emails or 5 phone numbers, with unlimited users and 100+ data providers.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 50 credits (50 emails or 5 phones), searches up to 500 results, CSV export, email and phone waterfalls. |
| Starter | $68 per month, 24,000 credits a year, billed annually ($85 monthly) | 2,000 credits a month, searches up to 7,000 results, credit rollover and credit reports. |
| Growth | $151 per month for 60,000 credits a year, billed annually | Adds email sequencing integrations, company lookalikes, your own API key and webhooks or HTTP API. Searches up to 20,000. |
| Pro | $400 per month for 216,000 credits a year, billed annually | Adds account-based marketing, CRM integration, signal triggers and funding data. Up to 10,000 exports and premium support. |
| Unlimited | $600 per month for 600,000 credits a year, billed annually | Unlimited searches and CSV exports under fair use, Autopilot AI agents, email sequencing and sending, Slack support. |
| Enterprise | Custom | Custom credits and plan, AI SDR full-service option, custom playbooks and a dedicated account team. Sold through sales. |

Read from https://persana.ai/pricing on Nov 12, 2026. Prices change, so confirm with Persana before buying.

## Ways to pay less

- **20% off with annual billing** (Annual discount): The pricing page toggle labels annual billing as a 20% saving over monthly billing. Source: https://persana.ai/pricing

## Key features

- **Waterfall enrichment:** Looks up emails and phone numbers across more than 100 data providers in turn. One email found costs 1 credit and one phone found costs 10 credits.
- **People and company search:** Builds lists from firmographic and technographic filters, with the number of results per search rising from 500 on Free to unlimited on the Unlimited plan.
- **AI research and agents:** Persana Quantum research agents gather account details for each row. Autopilot AI agents on the Unlimited plan and AI SDR on Enterprise run outreach.
- **Signals and triggers:** The Pro plan tracks job changes, intent data, hiring triggers and news, and webhooks accept feeds from RB2B, Clearbit and Warmly.
- **Sequencing and CRM sync:** Growth connects to sequencers such as Smartlead, Instantly, Salesloft and Outreach. Pro adds HubSpot and Salesforce, and Unlimited can send email itself.

## Good for

- Growth teams that want enrichment and AI research in one table
- Teams with many seats: users are unlimited on every plan
- Operators who want to bring their own API keys

## Worth knowing

- Phones cost 10 credits each, so Starter's 24,000 credits a year cover 2,400 numbers.
- Annual prices are shown by default; only Starter's monthly price ($85) was visible on the page.
- The site banner says Persana is joining forces with Rox, so plans and pricing may change.
- Unlimited searches and exports are subject to fair use and anti-abuse terms.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 12, 2026. Persana combines waterfall enrichment across 100-plus data providers with people search, AI research and outreach agents, and has a free plan of 50 credits. A phone costs 10 credits, and a site banner says it's joining forces with Rox, so plans may change.

- **Value for money: C.** $68 a month billed annually for 24,000 credits a year, $85 monthly. That's the middle of the range, below the $74 dearer quarter.
- **Free plan and trial: C.** A free plan with 50 credits, enough for 50 emails or 5 phones, with unlimited users.
- **Features: B.** Waterfall enrichment, people and company search, AI research, signals, sequencing and CRM sync. It covers the job.
- **Ease of use: C.** No store rating on record. Tables, agents and signals to set up.
- **Platforms and integrations: B.** Web, with eight listed integrations and no desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Persana's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among lead and email finders

- Persana's GPA of 2.4 is higher than 38 of the 72 other lead and email finders we grade, and level with 16.
- It stands best on features (B, above 55 of 72) and worst on ease of use (C, above 5).
- Its paid plans start at $68 a month, against a middle price of $49 for the category: 39 of the 54 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/lead-finders

## Keep it, or make your own?

**Keep it.** To replace Persana you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. It costs $816 a year.

- You could make: Sales pipeline: an app builder makes this well.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: Connections to other products, each kept working as those products change.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot, Salesforce, Smartlead, Instantly, Salesloft, Outreach, RB2B, Warmly

**Tags:** AI features, AI agents, Public API, Workflow automation, Sales pipeline

## Alternatives

- [Clay](https://toolgpa.com/tools/clay): Data enrichment tables that query 150+ data providers in one place. [Compare](https://toolgpa.com/compare/clay-vs-persana)
- [Apollo.io](https://toolgpa.com/tools/apollo-io): B2B contact database with built-in email sequences and a dialer. [Compare](https://toolgpa.com/compare/apollo-io-vs-persana)
- [FullEnrich](https://toolgpa.com/tools/fullenrich): Email and phone finder that checks 20+ data providers in turn. [Compare](https://toolgpa.com/compare/fullenrich-vs-persana)
- [BetterContact](https://toolgpa.com/tools/bettercontact): Waterfall email and phone enrichment across many data sources. [Compare](https://toolgpa.com/compare/bettercontact-vs-persana)
- [ZoomInfo](https://toolgpa.com/tools/zoominfo): B2B contact and company data platform with AI sales tools. [Compare](https://toolgpa.com/compare/persana-vs-zoominfo)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://persana.ai/pricing
- https://persana.ai

Page: https://toolgpa.com/tools/persana
Listed by ToolGPA (toolgpa.com).