# Pictory

> Turns scripts, articles and slides into narrated stock-footage videos

Pictory turns a script, blog URL, PDF, PowerPoint or audio file into a scene-by-scene video built from Getty and Storyblocks stock footage, with captions and ElevenLabs voiceover. Its AI Studio adds generated images and short clips from models such as Veo 3.1, PixVerse and Nano Banana, and recorded videos can be edited by editing their transcript. Plans are counted in export minutes, with a separate allowance of AI credits for generated media.

- **Category:** AI Image & Video Generators
- **Made by:** Pictory
- **Website:** https://pictory.ai
- **Runs on:** Web, Browser extension
- **Facts last checked:** Oct 17, 2026

## Pricing

Pictory is a paid product with a free trial, starting at $25 per month, billed annually ($29 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial with 15 video minutes, 50 AI credits and exports up to 720p.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $25 per month, billed annually ($29 billed monthly) | 2,400 video minutes and 1,200 AI credits a year (about 12.5 minutes of generated video or 2,000 images), 1 brand kit. Monthly: 200 minutes, 100 credits. |
| Professional | $35 per month, billed annually ($59 billed monthly) | 7,200 video minutes and 12,000 AI credits a year (about 125 minutes of generated video), custom avatars and voice cloning. Shown as a Pictory 2.0 offer. |
| Team | $119 per month for 3+ users, billed annually ($199 billed monthly) | 21,600 video minutes and 28,800 AI credits a year, 10 brand kits and a shared team workspace. The page does not say if the price is per user. |
| Enterprise | Custom | 10+ users, custom minutes and credits, SSO, interactive video hosting with quizzes, SCORM export and done-for-you video creation. |

Read from https://pictory.ai/pricing/ on Oct 17, 2026. Prices change, so confirm with Pictory before buying.

## Ways to pay less

- **Save up to 40% with annual billing** (Annual discount): Annual billing costs $25 a month for Starter against $29, $35 for Professional against $59, and $119 for Team against $199. Source: https://pictory.ai/pricing/

## Key features

- **Script, URL and slides to video:** Paste a script or link, or upload a PDF, PowerPoint or audio file, and Pictory splits it into scenes matched with stock footage, captions and voiceover.
- **AI Studio:** Generate images from prompts and animate images into clips with Veo 3.1, Veo 3.1 Fast or PixVerse 5.5, then drop them into scenes in the editor.
- **Edit video with text:** Upload a recording and cut it by editing its transcript, pull out highlight clips automatically, and add captions.
- **Voices and avatars:** ElevenLabs voices in 29 languages, voice cloning and custom avatars on Professional and above, with uploaded voiceovers synced to scenes.
- **Brand kits and templates:** Saved fonts, colors and logos keep videos on brand, and templates set the layout, text and timing of each scene.
- **Zapier, Make and API:** Start videos from other apps through Zapier or Make, make a video from any web page with the Chrome extension, or build on the API.

## Good for

- Turning blog posts and slide decks into narrated videos
- Training and course teams producing many explainer videos
- Trimming long recordings into short clips by editing text

## Worth knowing

- Generated footage is limited: Starter's 1,200 yearly AI credits make about 12.5 minutes of AI video; most minutes are stock-footage edits.
- Paid subscriptions are not refunded; cancelling only stops the next renewal.
- Monthly billing gives fewer AI credits: Professional includes 500 a month when billed monthly against 12,000 a year when billed annually.
- The trial exports at up to 720p and allows 15 video minutes.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 17, 2026. Pictory turns a script, blog post, PDF or slide deck into a narrated video built from Getty and Storyblocks footage, and trims recordings by editing their transcript. That's handy for explainers and training. It's mostly stock footage, though: Starter's $25 a month buys only about 12.5 minutes of generated video a year.

- **Value for money: D.** Starter is $25 a month on yearly billing ($29 monthly), the dearest start among its listed rivals: invideo at $10, Runway and LTX Studio at $12, Synthesia at $18 and HeyGen at $24. It buys 2,400 video minutes a year of stock-footage editing, but only about 12.5 minutes of generated video.
- **Free plan and trial: C.** A 14-day trial with 15 video minutes, 50 AI credits and exports up to 720p. The listing doesn't say whether it needs a card.
- **Features: C.** Script, blog link, PDF or slides into a narrated video with stock footage, text-based editing of recordings, ElevenLabs voices and brand kits. It does that job fully, but it's a smaller one: generated footage is about 12.5 minutes a year on Starter.
- **Ease of use: C.** No app-store rating on record. Pasting a script or link gets a first cut, but scenes, templates and brand kits take some setting up.
- **Platforms and integrations: B.** Web and a Chrome extension, with Zapier, Make, ElevenLabs, Getty and Storyblocks, and an API. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Pictory's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among AI image and video generators

- Pictory's GPA of 2.0 is higher than 2 of the 21 other AI image and video generators we grade, and level with 3.
- It stands best on platforms and integrations (B, above 6 of 21) and worst on value for money (D, above 0).
- Its paid plans start at $25 a month, against a middle price of $12 for the category: 15 of the 16 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 11 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/ai-images

## Keep it, or make your own?

**Keep it.** To replace Pictory you would be making a video model, which you can rent by the second but not make. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 16 of the 21 other AI image and video generators grade higher. It costs $300 a year.

- You could make: Templates: an app builder makes this well.
- You could not: A video model, which you can rent by the second but not make.
- You could not: An image model, which you can rent by the picture but not make.
- You could not: A video editor.
- You could not: Speech turned into text you can trust.
- You could not: It plugs into other products, Zapier, Make and ElevenLabs among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Zapier, Make, ElevenLabs, Getty Images, Storyblocks

**Tags:** AI features, Video generation, Image generation, Video editing, Transcription, Templates, Public API

## Alternatives

- [invideo](https://toolgpa.com/tools/invideo): Agent-driven video editor with built-in AI video and image models. [Compare](https://toolgpa.com/compare/invideo-vs-pictory)
- [Runway](https://toolgpa.com/tools/runway): AI video, image and audio studio with its own Gen-4.5 model. [Compare](https://toolgpa.com/compare/pictory-vs-runway)
- [LTX Studio](https://toolgpa.com/tools/ltx-studio): Script-to-video studio from Lightricks, built on its LTX models. [Compare](https://toolgpa.com/compare/ltx-studio-vs-pictory)
- [HeyGen](https://toolgpa.com/tools/heygen): AI video generator with realistic avatars and video translation. [Compare](https://toolgpa.com/compare/heygen-vs-pictory)
- [Synthesia](https://toolgpa.com/tools/synthesia): AI video platform that turns scripts into avatar-presented videos. [Compare](https://toolgpa.com/compare/pictory-vs-synthesia)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://pictory.ai/pricing/
- https://pictory.ai
- https://pictory.ai/teams
- https://pictory.ai/pictory-api-integrations

Page: https://toolgpa.com/tools/pictory
Listed by ToolGPA (toolgpa.com).