# Pinterest Trends review (2026): is it any good? > Free view of what people search and save on Pinterest, by region Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Pinterest Trends shows how searches and saves for keywords on Pinterest have moved over up to the last two years, by region, with seasonal patterns, demographics and predictions where available. It also lists trending product categories and seasonal Moments. It is part of a free Pinterest business account and is aimed at marketers and advertisers planning content and campaigns. - **Category:** Keyword Research Tools - **Made by:** Pinterest - **Website:** https://trends.pinterest.com - **Runs on:** Web - **Who should skip it:** Skip it if your customers aren't on Pinterest, as that's all it covers. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Pinterest Trends is free to use. - **Pricing model:** Free - **Free plan:** Free with a Pinterest business account, which costs nothing to set up; Trends opens from the account's Analyze performance menu. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Search, save and shopping trends by region, keyword charts, comparisons and demographics, through a free business account. | Read from https://help.pinterest.com/en/business/article/get-a-business-account on Oct 23, 2026. Prices change, so confirm with Pinterest Trends before buying. ## Key features - **Keyword trend charts:** Search a keyword to chart its Pinterest search interest over a chosen date range, indexed from 0 to 100, with weekly, monthly and yearly change. - **Compare up to four keywords:** Put up to four keywords on one graph, add related trends to the comparison, and see the age and gender mix and top Pins for each. - **Shopping trends:** Browse growing product categories filtered by vertical, age and gender, with performance history, predictions where available and related searches. - **Moments:** Seasonal and cultural events such as holidays, shown in phases as interest builds, peaks and cools, with guidance on campaign timing. - **Trends your audience loves:** Business accounts with a large enough following see the top trends among their engaged users and followers over the past 90 days, updated daily. - **Predictions and editors' picks:** A crystal-ball icon marks trends with predictions, and Pinterest's editors and analysts pick trends to highlight. ## Good for - Pinterest marketers timing seasonal content and Pins - Shops checking which product categories are growing on Pinterest - Advertisers planning Pinterest campaigns around search demand ## Worth knowing - Covers Pinterest activity only, and charts show relative interest from 0 to 100 rather than search counts. - History goes back about two years, and some features are in testing and available only in certain regions. - Audience trends need a business account with a large enough audience, and new business accounts are created on a desktop computer. - There is no in-app view: Pinterest says to open Trends in a desktop or mobile browser. ## ToolGPA grades **GPA: 3.0 out of 4**, graded Oct 23, 2026. Pinterest Trends is Pinterest's free tool for seeing how searches and saves for a keyword moved over up to two years, by region, with demographics and some predictions. It shows a 0 to 100 index, not search counts, and covers Pinterest only. History stops at about two years, some features are in testing in certain regions, and there's no view inside the Pinterest app. - **Value for money: A.** Free with a Pinterest business account, which costs nothing to set up. Keyword charts, comparisons, shopping trends and Moments are all included. - **Free plan and trial: A.** Nothing to pay and no cap on record. You need a free business account, and the trends for your own followers only appear once your following is large enough. - **Features: C.** Keyword charts, up to four keywords side by side, shopping trends, seasonal Moments and predictions. It does Pinterest trends fully, but it's Pinterest only, with about two years of history and some features still in testing in certain regions. - **Ease of use: B.** No rating on record. If you already have a Pinterest business account, it's right there under Analyze performance. A new business account has to be set up on a desktop computer. - **Platforms and integrations: C.** Web only, in a desktop or mobile browser, as there's no view in the Pinterest app. It ties in with Pinterest Ads and nothing else. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Pinterest's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among keyword research tools - Pinterest Trends's GPA of 3.0 is higher than 48 of the 51 other keyword research tools we grade, and level with 3. - It stands best on free plan and trial (A, above 45 of 51) and worst on platforms and integrations (C, above 0). - Pinterest Trends has no paid plan. - On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more. The category's chart of price against score: https://toolgpa.com/charts/keyword-research ## Keep it, or make your own? **Keep it.** Pinterest Trends is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.0 is higher than 48 of the 51 other keyword research tools we grade. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: A library of papers and sources to search. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Pinterest Ads **Tags:** Keyword research, Research ## Alternatives - [Google Trends](https://toolgpa.com/tools/google-trends): Free charts of relative Google search interest by time and place. [Compare](https://toolgpa.com/compare/google-trends-vs-pinterest-trends) - [PinClicks](https://toolgpa.com/tools/pinclicks): Pinterest keyword research, pin stats and search rank tracking. [Compare](https://toolgpa.com/compare/pinclicks-vs-pinterest-trends) - [Exploding Topics](https://toolgpa.com/tools/exploding-topics): Database of rising topics, products and startups, by search growth. [Compare](https://toolgpa.com/compare/exploding-topics-vs-pinterest-trends) - [Treendly](https://toolgpa.com/tools/treendly): Trend discovery tool for spotting rising topics and keywords early. [Compare](https://toolgpa.com/compare/pinterest-trends-vs-treendly) - [Glimpse](https://toolgpa.com/tools/glimpse): Google Trends add-on with absolute search volume and trend discovery. [Compare](https://toolgpa.com/compare/glimpse-vs-pinterest-trends) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://help.pinterest.com/en/business/article/get-a-business-account - https://help.pinterest.com/en/business/article/pinterest-trends - https://trends.pinterest.com/ Page: https://toolgpa.com/tools/pinterest-trends Listed by ToolGPA (toolgpa.com).