# Plann review (2026): is the free plan enough?

> Instagram-first visual planner and scheduler with AI captions

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Plann is a visual planner and scheduler that started with Instagram and now also publishes to Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and Threads. It combines a drag-and-drop calendar and a strategy builder with an AI caption and content generator. Companion apps for iOS and Android handle posting reminders.

- **Category:** Social Media Schedulers
- **Made by:** Plann
- **Website:** https://www.plannthat.com
- **Runs on:** Web, iOS, Android
- **Who should skip it:** Tight if you stay free: Instagram only and 5 video posts a month.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Plann has a free plan, and paid plans start at $12.50 per month, billed annually ($15 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Free Forever plan: 1 brand, 1 user, Instagram scheduling only, 30 AI credits a month and 5 video posts a month.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1 brand and 1 user, Instagram scheduling only, 30 AI credits a month, limited analytics. |
| Power User | $12.50 per month, billed annually ($15 billed monthly) | 1 brand and 1 user, unlimited scheduling and uploads, AI caption suite and strategy builder. |
| Build | $25 per month, billed annually ($30 billed monthly) | 2 brands and 2 users, with team chat, approval flows and shareable links. |
| Grow | $62.50 per month, billed annually ($75 billed monthly) | 5 brands and 4 users, with advanced insights and analytics. |

Read from https://www.plannthat.com/pricing/ on Nov 12, 2026. Prices change, so confirm with Plann before buying.

## Ways to pay less

- **Save 20% with annual billing** (Annual discount): The pricing page states annual billing saves 20%, with annual prices of $12.50, $25 and $62.50 a month against $15, $30 and $75 monthly. Source: https://www.plannthat.com/pricing/

## Key features

- **Visual planner:** A drag-and-drop calendar and feed planner for arranging posts, with image editing tools and customizable brand calendars.
- **AI content and captions:** An AI suite generates captions and post ideas and draws on 1,000+ caption templates and suggested hashtag sets.
- **Multi-network scheduling:** Schedules to Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and Threads, with one-click cross posting.
- **Strategy builder:** A strategy builder with launch blueprints and to-do lists helps plan what to post, alongside daily post ideas.
- **Team workflow:** Build and Grow add team chat, approval flows and shareable links for working with clients and teammates.
- **Companion mobile apps:** iOS and Android apps support posting on the go and reminders for native posting.

## Good for

- Solo creators and small brands who plan feeds visually
- Freelancers who need approval links for clients
- Instagram-heavy accounts that want AI captions included

## Worth knowing

- The free plan schedules to Instagram only, with 5 video posts a month.
- Each plan covers one set of channels per brand: Power User has one brand, Build two, Grow five.
- Advanced insights and analytics are on the Grow plan.
- Agency and extra large plans are quoted separately on request.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 12, 2026. Plann is a visual planner with AI captions and phone apps, and its free plan schedules to Instagram only. Advanced insights wait on Grow at $62.50 a month, and each plan covers a fixed number of brands. If you post to several networks without paying, look elsewhere.

- **Value for money: B.** Power User is $12.50 a month on annual billing ($15 monthly), under the category's $17.99 cheaper-quarter mark.
- **Free plan and trial: C.** Free Forever: 1 brand, 1 user, Instagram only, 30 AI credits and 5 video posts a month. You'll hit those.
- **Features: C.** Visual planner, AI captions, scheduling, strategy builder and team approvals. Advanced insights are on Grow.
- **Ease of use: C.** No store rating on record. A planner and profiles to set up.
- **Platforms and integrations: B.** Web, iOS and Android, with Pixabay, Pexels and CloudSpot.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Plann's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among social media schedulers

- Plann's GPA of 2.4 is higher than 33 of the 49 other social media schedulers we grade, and level with 10.
- It stands best on value for money (B, above 41 of 49) and worst on features (C, above 0).
- Its paid plans start at $12.50 a month, against a middle price of $29 for the category: 8 of the 44 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/social-media

## Keep it, or make your own?

**Your call.** You could make the core of Plann for yourself: calendar and templates. What you would give up is listed below. Whether that is worth the price is your call. It costs $150 a year.

- You could make: Calendar and templates: an app builder makes these well.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Pixabay, Pexels, CloudSpot

**Tags:** AI features, Calendar, Templates

## Alternatives

- [Planoly](https://toolgpa.com/tools/planoly): Visual social planner with link in bio and Instagram DM automation. [Compare](https://toolgpa.com/compare/plann-vs-planoly)
- [Later](https://toolgpa.com/tools/later): Visual social media planner with link in bio and analytics. [Compare](https://toolgpa.com/compare/later-vs-plann)
- [Pallyy](https://toolgpa.com/tools/pallyy): Social media scheduler for agencies, priced per client. [Compare](https://toolgpa.com/compare/pallyy-vs-plann)
- [Planable](https://toolgpa.com/tools/planable): Social media planning and approvals for agencies and brand teams. [Compare](https://toolgpa.com/compare/planable-vs-plann)
- [Loomly](https://toolgpa.com/tools/loomly): Social media calendar with approvals, AI drafting and analytics. [Compare](https://toolgpa.com/compare/loomly-vs-plann)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://www.plannthat.com/pricing/

Page: https://toolgpa.com/tools/plann
Listed by ToolGPA (toolgpa.com).