# Plausible

> Cookie-free, privacy-first website analytics made and hosted in the EU

Plausible is a privacy-first page counter for websites that shows visitors, sources, pages, goals and campaigns on one dashboard without cookies or tracking individual people, so it needs no cookie banner. Its script is far smaller than Google Analytics', and data is processed on EU-owned servers in Germany. The code is open source: a free Community Edition can be run on your own server, while the hosted plans are priced by monthly pageviews.

- **Category:** Website & Product Analytics
- **Made by:** Plausible Analytics (since 2018)
- **Website:** https://plausible.io
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Plausible has a free plan. Paid plans start at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Plausible Community Edition: the free, AGPL-licensed release you host yourself. It leaves out funnels, ecommerce revenue goals, SSO and the sites API, and has community support only.
- **Free trial:** 30-day free trial of the cloud plans, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly) | One site, 3 years of data, email and Slack reports, goals and custom events. Rises with traffic: $19 a month at 100k pageviews and $69 at 1M, billed monthly. |
| Growth | $11.67 per month for up to 10k pageviews, billed yearly ($14 billed monthly) | Up to 3 sites and 3 team members, shared links, embedded dashboards and shared segments. $104 a month at 1M pageviews, billed monthly. |
| Business | $15.83 per month for up to 10k pageviews, billed yearly ($19 billed monthly) | Up to 10 sites and members, 5 years of data, funnels, ecommerce revenue, custom properties, Stats API. $139 a month at 1M pageviews, monthly. |
| Enterprise | Custom | More than 10 sites or 10M pageviews: SSO, sites API, managed proxy, scheduled raw data exports and priority support. |
| Community Edition | $0 | Free AGPL release you host yourself, updated twice a year. No funnels, ecommerce revenue, SSO or sites API; community support only. |

Read from https://plausible.io/ on Oct 18, 2026. Prices change, so confirm with Plausible before buying.

## Ways to pay less

- **2 months free with yearly billing** (Annual discount): Yearly billing costs 10 times the monthly price: Starter is $90 a year instead of $108, or $7.50 a month instead of $9. Source: https://plausible.io/

## Key features

- **No cookies or personal data:** Counts visits without cookies, persistent identifiers or cross-site tracking, so the vendor says no cookie banner or GDPR consent is needed.
- **One-page dashboard:** Visitors, sources, pages, locations and devices on a single page, with a real-time view that updates every 30 seconds and a consolidated view of all sites.
- **Goals, revenue and funnels:** Codeless goals for pages, file downloads, form completions and outbound links; revenue tracking, funnels and user journeys come with Business.
- **Search and campaign data:** Connects to Google Search Console for search queries, groups UTM campaigns into channels, and shows traffic arriving from AI tools such as ChatGPT.
- **Lightweight script:** The tracking script is much smaller than Google Analytics', with automatic scroll depth tracking and built-in bot and referrer spam filtering.
- **Google Analytics import:** Brings in historical Google Analytics stats so older data sits beside new Plausible numbers.

## Good for

- Site owners who want traffic numbers without a cookie banner
- Bloggers, publishers and small businesses moving off Google Analytics
- EU organizations that want visitor data kept in the EU

## Worth knowing

- There is no free hosted plan, only a 30-day trial; the free option is the Community Edition you run yourself.
- Stats are aggregate only: there are no session recordings or per-visitor profiles.
- Funnels, ecommerce revenue attribution, custom properties and the Stats API start on Business; SSO is Enterprise only.
- Prices rise with monthly pageviews, and sites above 10M pageviews a month need a custom Enterprise quote.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. Plausible gives you visitors, sources, pages and goals on one page, without cookies, so the vendor says you don't need a consent banner. It's made and hosted in the EU, and the code is open source. The catch is there's no free hosted plan: you get a 30-day trial, or you run the free edition on your own server.

- **Value for money: C.** 100,000 pageviews puts Starter at $19 a month billed monthly; the $7.50 yearly price only covers 10k. That lands mid-category, and it climbs to $69 at 1M. The free Community Edition only counts if you run your own server.
- **Free plan and trial: C.** There's no free hosted plan, just a 30-day trial with no card. The free Community Edition is yours to keep, but you host it yourself, and it leaves out funnels, ecommerce revenue and SSO.
- **Features: C.** Visitors, sources, pages, goals, campaigns, Search Console queries and visits from AI tools, all on one page. It does the page counting job fully, and it's a smaller job: no recordings or per-visitor profiles, and funnels wait for Business.
- **Ease of use: B.** No rating on record, but the hosted version is a small script and one dashboard page, with nothing else to configure. The free Community Edition is a different story: your own server and your own updates.
- **Platforms and integrations: B.** Web only, no desktop or phone app. It works with Google Search Console, WordPress, Tag Manager, Google Data Studio and Slack, imports old Google Analytics data, and has an API.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Plausible's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and product analytics tools

- Plausible's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4.
- It stands best on ease of use (B, above 10 of 13) and worst on features (C, above 0).
- Its paid plans start at $7.50 a month, against a middle price of $39 for the category: 0 of the 6 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/analytics

## Keep it, or make your own?

**Keep it.** Nothing Plausible does is plain enough to make in a weekend. The 2 things listed below take a company. That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. It costs $90 a year. Plausible is open source, so there is a third way: take its code and run it yourself.

- You could not: A tracking script and a database that counts every visit.
- You could not: It plugs into other products, Google Search Console, WordPress and Google Tag Manager among them, and has an API.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Search Console, WordPress, Google Tag Manager, Google Data Studio, Google Analytics, Slack

**Tags:** Web analytics, Open source, Self-hostable, Public API

## Alternatives

- [Fathom Analytics](https://toolgpa.com/tools/fathom-analytics): Cookie-free, privacy-first website analytics priced by pageviews. [Compare](https://toolgpa.com/compare/fathom-analytics-vs-plausible)
- [Matomo](https://toolgpa.com/tools/matomo): Open-source web analytics you can host yourself or in Matomo's cloud. [Compare](https://toolgpa.com/compare/matomo-vs-plausible)
- [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/google-analytics-vs-plausible)
- [Microsoft Clarity](https://toolgpa.com/tools/microsoft-clarity): Free session recordings and heatmaps from Microsoft, no traffic cap. [Compare](https://toolgpa.com/compare/microsoft-clarity-vs-plausible)
- [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/plausible-vs-posthog)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://plausible.io/
- https://plausible.io/self-hosted-web-analytics
- https://plausible.io/about

Page: https://toolgpa.com/tools/plausible
Listed by ToolGPA (toolgpa.com).