# Plug&Pay review (2026): is it worth €15 a month, billed yearly? > Dutch sales funnel software for checkouts, upsells and subscriptions Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA. Plug&Pay is a Netherlands-based tool for building landing pages, checkouts and sales funnels for digital programs, coaching, physical products, events and subscriptions. It sits on top of a Mollie or Stripe account for payments and adds order bumps, upsells, an affiliate system and invoicing tools. Plans are billed in euros, with a 14-day free trial. - **Category:** Selling Digital Products - **Made by:** Plug&Pay BV - **Website:** https://plugandpay.com - **Runs on:** Web - **Who should skip it:** Tight if you are on Lite, which has 3 products, 10 pages and 1 user. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Plug&Pay is a paid product with a free trial, starting at €15 per month, billed annually (€25 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial; the first payment is taken after the 14 days and you can cancel before then. | Plan | Price | What you get | | --- | --- | --- | | Lite | €15 per month, billed annually (€25 billed monthly) | Up to 3 products, 10 pages and 1 user, with all page templates, AI tools, order bumps, volume discounts, forms and webhooks. | | Premium | €59 per month, billed annually (€69 billed monthly) | Unlimited products and pages, 3 users, own domain, one-click upsells, subscriptions, installments, A/B testing and discount codes. | | Ultimate | €119 per month, billed annually (€149 billed monthly) | Everything in Premium with 10 users, plus an affiliate system and marketplace, a debtor system and a customer portal. | Read from https://plugandpay.com/pricing/ on Nov 12, 2026. Prices change, so confirm with Plug&Pay before buying. ## Ways to pay less - **Save up to €360 a year with annual billing** (Annual discount): The pricing page's yearly toggle lowers each plan's monthly price and states a saving of €120 a year on Lite and Premium and €360 on Ultimate. Source: https://plugandpay.com/pricing/ ## Key features - **Landing pages and website:** Build pages from ready-made elements with an AI assistant, including a full website and AI-written sales copy. Lite allows 10 pages. - **Checkouts and funnels:** Create checkouts for one-time purchases, quotes and subscriptions, with order bumps, volume discounts and, from Premium, one-click upsells. - **Sales boosters:** Premium adds pop-ups, FOMO Frenzy, timed content, cart abandonment tracking and A/B testing. - **Subscriptions and installments:** Sell recurring plans and installment payments from Premium, with a customer portal for buyers on Ultimate. - **Affiliate marketing:** Ultimate includes an affiliate system and an affiliate marketplace to let others promote your products. - **Finances and roles:** Debtor management for unpaid invoices on Ultimate, role management from Premium, and traffic and conversion statistics on every plan. ## Good for - Coaches and course sellers in Europe who want checkout funnels - Sellers who already use Mollie or Stripe and want upsells and bumps - Small teams that need affiliate tracking alongside checkouts ## Worth knowing - Plug&Pay cannot be used without a Mollie or Stripe account, which handles the payments. - Lite is capped at 3 products, 10 pages and 1 user; upsells, subscriptions and your own domain start at Premium. - Affiliate tools, the debtor system and the customer portal are limited to the Ultimate plan. - Prices are listed in euros; the yearly prices are billed once a year and a plan renews automatically. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 12, 2026. Plug&Pay is a Dutch funnel tool for checkouts, upsells and subscriptions, from €15 a month billed annually. It cannot take payment without a Mollie or Stripe account, and Lite is capped at 3 products and 10 pages, with upsells and subscriptions waiting on the €59 plan. - **Value for money: C.** Lite is €15 a month billed annually (€25 monthly), which is under the category's middle at $22 but above its cheapest quarter at $10. Premium is €59 and Ultimate €119. - **Free plan and trial: D.** A 14-day trial, with the first payment taken after the 14 days, so a card is needed. There is no free plan. - **Features: C.** Landing pages, checkouts, order bumps, subscriptions, installments and affiliate tools. The gaps are in the plans: Lite stops at 3 products and 10 pages, and affiliates and the customer portal are Ultimate only. - **Ease of use: C.** No store rating on record. You connect Mollie or Stripe, then build pages, checkouts and funnels yourself. - **Platforms and integrations: B.** Web only, with Mollie, Stripe and Zapier connections and webhooks. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Plug&Pay's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among tools for selling digital products - Plug&Pay's GPA of 2.0 is higher than 6 of the 50 other tools for selling digital products we grade, and level with 4. - It stands best on platforms and integrations (B, above 14 of 50) and worst on free plan and trial (D, above 7). - Its paid plans start at about $16.76 a month, against a middle price of $16.74 for the category: 12 of the 22 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/digital-products ## Keep it, or make your own? **Keep it.** To replace Plug&Pay you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 40 of the 50 other tools for selling digital products grade higher. It costs $201.10 a year. - You could make: Digital downloads, popups and invoicing: an app builder makes these well. - You could not: Checkout, card payments and sales tax handled for you. - You could not: Every click and sale traced back to the right partner. - You could not: Splitting visitors between versions and telling you which won. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: People on the other end: coaches. No app builder makes those. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Mollie, Stripe, Zapier **Tags:** Online store, Digital downloads, Affiliate tracking, A/B testing, Popups, Invoicing, AI features ## Alternatives - [ThriveCart](https://toolgpa.com/tools/thrivecart): Checkout, funnel and course platform with a lifetime licence option. [Compare](https://toolgpa.com/compare/plug-and-pay-vs-thrivecart) - [SamCart](https://toolgpa.com/tools/samcart): Checkout and sales page builder with courses and an AI assistant. [Compare](https://toolgpa.com/compare/plug-and-pay-vs-samcart) - [CopeCart](https://toolgpa.com/tools/copecart): Checkout, tax and payment recovery for high-ticket digital sales. [Compare](https://toolgpa.com/compare/copecart-vs-plug-and-pay) - [ablefy](https://toolgpa.com/tools/elopage): Sales platform for courses, memberships and digital products (elopage). [Compare](https://toolgpa.com/compare/elopage-vs-plug-and-pay) - [Digistore24](https://toolgpa.com/tools/digistore24): Checkout and affiliate marketplace for digital products. [Compare](https://toolgpa.com/compare/digistore24-vs-plug-and-pay) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://plugandpay.com/pricing/ - https://plugandpay.com/ Page: https://toolgpa.com/tools/plug-and-pay Listed by ToolGPA (toolgpa.com).