# Plug in SEO review (2026): is it worth $29.99 a month? > Shopify SEO audit app with bulk fixes, keyword research and JSON-LD Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Plug in SEO is a Shopify app that audits a store's pages for SEO problems and explains each fix, and many fixes can be applied in bulk with templates for titles, meta descriptions and alt text. It adds JSON-LD structured data automatically, finds and redirects broken links, and includes AI keyword research and AI-written titles and descriptions that you approve before they go live. There is no free plan. - **Category:** SEO Plugins & Apps - **Made by:** Plug in Useful (since 2011) - **Website:** https://apps.shopify.com/plug-in-seo - **Runs on:** Web - **Who should skip it:** Skip it if you're not on Shopify, as it only installs from the Shopify App Store. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Plug in SEO is a paid product with a free trial, starting at $29.99 per month for up to 200 pages scanned, billed every 30 days. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial on all plans, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Lite | $29.99 per month for up to 200 pages scanned, billed every 30 days | AI keyword research for 20 pages, 2 full audits a month, title and meta tools, JSON-LD, one-click broken-link redirects and keyword analytics. | | Standard | $49.99 per month for up to 2,000 pages scanned, billed every 30 days | Keyword research for 200 pages, 5 full audits and 5 speed reports a month, and a free 30-minute call with an SEO expert. | | Premium | $79.99 per month, billed every 30 days | Unlimited page scans, keyword research for 2,000 pages, 10 full audits a month, unlimited speed reports and priority support. | Read from https://apps.shopify.com/plug-in-seo on Oct 23, 2026. Prices change, so confirm with Plug in SEO before buying. ## Key features - **SEO audit with fix instructions:** Scans the homepage, products, collections and blog posts for missing tags, broken schema and other issues, with plain-English steps for each fix. - **Bulk edits and templates:** Edit image alt text, file names, URLs, meta titles and descriptions in bulk, or apply Liquid title and description templates across every product and collection. - **Keyword Studio:** AI keyword research, search trends and keyword analytics, covering 20, 200 or 2,000 pages depending on the plan. - **AI titles and descriptions:** AI drafts product titles and descriptions around the chosen keywords, and every change waits for your approval. - **JSON-LD structured data:** Adds Product, BreadcrumbList and FAQPage schema to products and collections automatically, for price, rating and stock in Google results. - **Broken links and speed reports:** Detects broken links and redirects them in one click. Speed and performance reports start at Standard, with 5 a month, and are unlimited on Premium. ## Good for - Shopify owners who want a list of SEO problems with steps to fix them - Catalogs where titles and meta descriptions should follow one template - Stores that want keyword research inside the Shopify admin ## Worth knowing - Works only on Shopify stores; it is installed from the Shopify App Store. - There is no free plan: after the 7-day trial, plans start at $29.99 a month. - Lite scans 200 pages and runs 2 full audits a month; speed reports and the expert call start at Standard at $49.99. - Done-for-you Quick Start Service packages, fixed-price and one-time, are sold separately from the app. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 23, 2026. Plug in SEO audits a Shopify store, explains each problem in plain English and fixes many of them in bulk, with JSON-LD, broken-link redirects and keyword research on top. There's no free plan, and Lite at $29.99 a month only scans 200 pages and runs 2 full audits a month. Speed reports and the expert call start at $49.99. - **Value for money: D.** Lite is $29.99 every 30 days, nearly three times this category's $10.99 middle, and it scans only 200 pages with 2 full audits a month. Standard, with 2,000 pages and speed reports, is $49.99, well into the dearest tenth. No yearly price is listed. - **Free plan and trial: C.** No free plan, but every plan has a 7-day trial that needs no card. After that it's $29.99 a month at the least. - **Features: C.** Audits with fix steps, bulk alt text, URL and meta edits, Liquid templates, AI keyword research, AI titles you approve, JSON-LD and one-click redirects. The listing names no sitemap, image compression or llms.txt tools, and Lite's 2 audits a month is a real cap. - **Ease of use: C.** No store rating on record. The audit explains each fix in plain English, but templates are written in Shopify's Liquid and every AI change waits for you to approve it. - **Platforms and integrations: B.** Web, inside the Shopify admin, with Google Search Console, Bing, Judge.me, Langify and Locksmith. No phone or desktop app, and nothing for stores off Shopify. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Plug in Useful's own pages and its Shopify App Store listing on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SEO plugins and apps - Plug in SEO's GPA of 2.0 is higher than 7 of the 78 other SEO plugins and apps we grade, and level with 10. - It stands best on platforms and integrations (B, above 31 of 78) and worst on value for money (D, above 0). - Its paid plans start at $29.99 a month, against a middle price of $9.99 for the category: 51 of the 58 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 22 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/seo-plugins ## Keep it, or make your own? **Keep it.** To replace Plug in SEO you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 61 of the 78 other SEO plugins and apps grade higher. It costs $359.88 a year. - You could make: Schema markup: an app builder makes this well. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: A crawler that checks every page of a site. - You could not: A score built from what the top results for each keyword cover. - You could not: It plugs into other products, Google Search Console, Bing and Judge.me among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Search Console, Bing, Judge.me, Langify, Locksmith **Tags:** Site audit, Keyword research, Schema markup, Content optimization, AI features ## Alternatives - [Avada SEO Suite](https://toolgpa.com/tools/avada-seo-suite): Shopify SEO app with AI audits, image compression and speed tools. [Compare](https://toolgpa.com/compare/avada-seo-suite-vs-plug-in-seo) - [SEO King](https://toolgpa.com/tools/seo-king): Shopify SEO app with unlimited AI meta text and image optimization. [Compare](https://toolgpa.com/compare/plug-in-seo-vs-seo-king) - [StoreSEO](https://toolgpa.com/tools/storeseo): Shopify SEO app for AI product copy, schema, images and rank tracking. [Compare](https://toolgpa.com/compare/plug-in-seo-vs-storeseo) - [Booster AI SEO + AEO Optimizer](https://toolgpa.com/tools/booster-seo): Shopify app that audits and fixes store SEO and compresses images. [Compare](https://toolgpa.com/compare/booster-seo-vs-plug-in-seo) - [SearchPie](https://toolgpa.com/tools/searchpie): Shopify SEO app for schema, meta tags, indexing and page speed. [Compare](https://toolgpa.com/compare/plug-in-seo-vs-searchpie) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://apps.shopify.com/plug-in-seo - https://pluginuseful.com/plug-in-seo/ Page: https://toolgpa.com/tools/plug-in-seo Listed by ToolGPA (toolgpa.com).