# Poptin

> Popups and embedded forms, with email campaigns and automations

Poptin builds popups, floating bars, slide-ins, full-screen overlays, gamified popups and embedded forms for an existing website, shown by exit intent and more than 15 targeting rules. It has grown into an email tool as well, with contacts, segments, campaigns and automated sequences. Popup-only plans are priced by monthly visitors and domains, and plans that include email by the number of contacts.

- **Category:** Popups & Website Widgets
- **Made by:** Poptin (since 2017)
- **Website:** https://www.poptin.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Poptin has a free plan. Paid plans start at $19 per month for up to 500 email contacts and 5,000 visitors (Growth).

- **Pricing model:** Free plan
- **Free plan:** 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends. |
| Growth (Emails & Poptins) | $19 per month for up to 500 contacts, billed monthly | Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts. |
| Basic | $20 per month for up to 10,000 visitors, billed annually ($25 monthly) | Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support. |
| Pro | $47 per month for up to 50,000 visitors, billed annually ($59 monthly) | Popups only, on up to 4 domains. |
| Agency | $95 per month for up to 150,000 visitors, billed annually ($119 monthly) | Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly. |
| Enterprise | Custom | Custom visitor limits, extra security, a dedicated account manager and migration help. |

Read from https://www.poptin.com/pricing/ on Oct 18, 2026. Prices change, so confirm with Poptin before buying.

## Ways to pay less

- **Yearly billing saves 20% on popup plans** (Annual discount): Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119. Source: https://www.poptin.com/pricing/

## Key features

- **Popup and form types:** Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- **Triggers and targeting:** More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- **A/B testing and teasers:** Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- **Coupons:** Create coupon codes inside a popup to give shoppers a reason to buy now.
- **Email campaigns and automations:** A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- **70+ integrations and an API:** Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.

## Good for

- Small sites that need a free popup tool with a monthly visitor allowance
- Businesses that want popups and their email list in one place
- Agencies running popups on many client sites from sub-accounts

## Worth knowing

- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. Poptin does popups, bars, slide-ins and gamified offers with exit intent and 15+ targeting rules, and it's grown an email tool on the side. It counts unique visitors, not pageviews, which is kinder to sites where people click around. The free plan stops at 1,000 visitors a month, though, and a 20,000-visitor site lands on Pro at $47.

- **Value for money: C.** Poptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here.
- **Free plan and trial: C.** Free forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly.
- **Features: B.** Bars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job.
- **Ease of use: C.** No rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up.
- **Platforms and integrations: B.** Web, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Poptin's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among popup and widget tools

- Poptin's GPA of 2.4 is higher than 7 of the 12 other popup and widget tools we grade, and level with 3.
- It stands best on features (B, above 5 of 12) and worst on ease of use (C, above 0).
- Its paid plans start at $19 a month, against a middle price of $19 for the category: 3 of the 11 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/popups

## Keep it, or make your own?

**Keep it.** To replace Poptin you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $228 a year.

- You could make: Popups and forms: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: Splitting visitors between versions and telling you which won.
- You could not: It plugs into other products, Mailchimp, Klaviyo and HubSpot among them.
- You could not: Hooks into the device itself: widgets.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Mailchimp, Klaviyo, HubSpot, Salesforce, ActiveCampaign, Zapier, Make, WordPress

**Tags:** Popups, Forms, A/B testing, Email campaigns, Marketing automation

## Alternatives

- [OptinMonster](https://toolgpa.com/tools/optinmonster): Pop-ups, floating bars and opt-in forms added to an existing site. [Compare](https://toolgpa.com/compare/optinmonster-vs-poptin)
- [OptiMonk](https://toolgpa.com/tools/optimonk): Popups for online stores, built by an AI agent you describe them to. [Compare](https://toolgpa.com/compare/optimonk-vs-poptin)
- [Popupsmart](https://toolgpa.com/tools/popupsmart): No-code popup builder with AI drafting and 500+ templates. [Compare](https://toolgpa.com/compare/poptin-vs-popupsmart)
- [Wisepops](https://toolgpa.com/tools/wisepops): Popups, on-site feeds, web push and A/B tests for online stores. [Compare](https://toolgpa.com/compare/poptin-vs-wisepops)
- [Privy](https://toolgpa.com/tools/privy): Pop-ups, email and SMS for small online stores. [Compare](https://toolgpa.com/compare/poptin-vs-privy)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.poptin.com/pricing/
- https://www.poptin.com/
- https://www.poptin.com/about-us/
- https://www.poptin.com/integrations/

Page: https://toolgpa.com/tools/poptin
Listed by ToolGPA (toolgpa.com).