# Popup Builder review (2026): is the free plan enough? > WordPress popup plugin with paid extension bundles Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Popup Builder is a WordPress plugin for creating popups with display rules, event triggers and advanced conditions such as geo-targeting. A free version is on WordPress.org, and the paid plans bundle its 28 extensions, with licenses sold by number of sites and renewed yearly. - **Category:** Popups & Website Widgets - **Made by:** Looking Forward Software Inc. - **Website:** https://popup-builder.com - **Runs on:** Web - **Who should skip it:** Skip it if your site is not on WordPress. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Popup Builder has a free plan, and paid plans start at $49.95 per year for 2 websites. - **Pricing model:** Free plan - **Free plan:** Free version of the plugin on WordPress.org; extensions are paid. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Free plugin download from WordPress.org. | | Starter | $49.95 per year for 2 websites | All extensions included, with a year of support and updates, billed yearly until cancelled. | | Business | $89.95 per year for 10 websites | All extensions included, with a year of support and updates, billed yearly until cancelled. | | Agency | $145.95 per year for unlimited websites | All extensions included, with a year of support and updates, billed yearly until cancelled. | Read from https://popup-builder.com/pricing/ on Nov 13, 2026. Prices change, so confirm with Popup Builder before buying. ## Key features - **Display rules:** Choose pages, posts, categories, tags, archives, search pages and WooCommerce products. - **Event triggers:** Page load, exit, hover, scroll, inactivity, add to cart and click. - **Advanced conditions:** Page-visit counts, device or OS, URL query strings, referrers, country, state or city and user roles. - **Extensions:** Social, registration, login, countdown, contact form, subscription, WooCommerce and geo-targeting popups. - **Email integrations:** Connects with services such as Mailchimp and AWeber. ## Good for - WordPress sites that want detailed targeting conditions - Sites that want to start free and add extensions later ## Worth knowing - Runs only inside WordPress. - Extensions can also be bought one at a time, priced per site count and per year. - There is no free trial listed for the paid plans. - Plans renew yearly until cancelled. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 13, 2026. Popup Builder is a WordPress plugin with a free version and paid plans that bundle its 28 extensions, from $49.95 a year for two sites. Its display and targeting conditions go further than most. The free version leaves out the extensions, and it only runs on WordPress. - **Value for money: A.** $49.95 a year for two sites works out near $4.16 a month with every extension included, under 60% of the cheapest quarter for popup tools. - **Free plan and trial: C.** A free plugin on WordPress.org, but the extensions, such as the subscription and countdown popups, are paid. No trial is listed. - **Features: B.** Display rules, event triggers, geo and device conditions and extensions for social, login, countdown, contact and subscription popups. The listing shows no gap in the core work. - **Ease of use: C.** No store rating on record. There are conditions and 28 extensions to work through inside WordPress. - **Platforms and integrations: C.** WordPress only. It names Mailchimp, AWeber and WooCommerce. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Popup Builder's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among popup and widget tools - Popup Builder's GPA of 2.6 is higher than 45 of the 54 other popup and widget tools we grade, and level with 6. - It stands best on value for money (A, above 49 of 54) and worst on ease of use (C, above 0). - Its paid plans start at $4.16 a month when paid by the year, against a middle price of $14 for the category: 2 of the 48 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/popups ## Keep it, or make your own? **Your call.** You could make the core of Popup Builder for yourself: popups and forms. What you would give up is listed below. Whether that is worth the price is your call. It costs $49.95 a year. - You could make: Popups and forms: an app builder makes these well. - You could make: It runs in a browser, which is where something home-made would run too. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Mailchimp, AWeber, WooCommerce **Tags:** Popups, Forms ## Alternatives - [Popup Maker](https://toolgpa.com/tools/popup-maker): WordPress popup plugin with a free edition and yearly Pro licenses. [Compare](https://toolgpa.com/compare/popup-builder-vs-popup-maker) - [WP Popups](https://toolgpa.com/tools/wp-popups): WordPress popup plugin with a free edition and paid licenses. [Compare](https://toolgpa.com/compare/popup-builder-vs-wp-popups) - [Icegram](https://toolgpa.com/tools/icegram): WordPress plugins for popups, action bars and email capture. [Compare](https://toolgpa.com/compare/icegram-vs-popup-builder) - [Brave Popup Builder](https://toolgpa.com/tools/brave-popup-builder): WordPress popup, opt-in and conversion widget plugin. [Compare](https://toolgpa.com/compare/brave-popup-builder-vs-popup-builder) - [Convert Pro](https://toolgpa.com/tools/convert-pro): WordPress popup and opt-in plugin with annual or lifetime licenses. [Compare](https://toolgpa.com/compare/convert-pro-vs-popup-builder) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://popup-builder.com/pricing/ - https://popup-builder.com - https://popup-builder.com/extensions/ - https://popup-builder.com/terms-of-services/ - https://wordpress.org/plugins/popup-builder/ Page: https://toolgpa.com/tools/popup-builder Listed by ToolGPA (toolgpa.com).