# Popup Maker review (2026): is the free plan enough? > WordPress popup plugin with a free edition and yearly Pro licenses Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Popup Maker is a WordPress plugin for opt-in, exit-intent, contact form, announcement and cookie-notice popups. A free edition on WordPress.org covers the basics, and Pro and Pro+ licenses add triggers, targeting, analytics and WooCommerce or LMS features. All plans have unlimited popups and impressions. - **Category:** Popups & Website Widgets - **Made by:** Code Atlantic LLC - **Website:** https://wppopupmaker.com - **Runs on:** Web - **Who should skip it:** Skip it if your site is not on WordPress, as it is not a hosted service. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Popup Maker has a free plan, and paid plans start at $99 per year for 1 site ($59.40 for the first year). - **Pricing model:** Free plan - **Free plan:** Free plugin on WordPress.org: unlimited popups with page, post and taxonomy targeting, but a limited feature set. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Free WordPress.org plugin with automatic and click triggers and basic targeting. | | Pro | $99 per year for 1 site | Exit-intent and scroll triggers, advanced targeting, analytics, split testing and FluentCRM tagging. First year $59.40. | | Pro+ | $249 per year for 1 site | Pro plus revenue attribution and WooCommerce, Easy Digital Downloads and LifterLMS tools. First year $149.40. | Read from https://wppopupmaker.com/pricing/ on Nov 12, 2026. Prices change, so confirm with Popup Maker before buying. ## Ways to pay less - **40% off the first year** (Other savings): A launch special on the pricing page takes 40% off the first year for new customers only; renewal returns to the regular price. Source: https://wppopupmaker.com/pricing/ ## Key features - **Popup types:** Email opt-ins, exit-intent popups, contact form popups, announcement banners, cookie notices and content upgrades. - **Triggers:** Open automatically with a delay, on a click or on form submission in the free edition. Exit-intent and scroll triggers need Pro. - **Targeting conditions:** Free targeting by post, page, custom post type, category, tag and taxonomy; Pro adds user roles, scheduling and complex logic. - **Analytics and split testing:** Pro adds performance tracking with WordPress dashboard widgets and split testing; Pro+ adds popup-to-purchase revenue attribution. - **Ecommerce popups:** Pro+ covers cart-abandonment, upsell and cross-sell popups for WooCommerce and Easy Digital Downloads, plus LifterLMS enrollment popups. - **No traffic limits:** All plans include unlimited popups, impressions and theming, so price does not rise with pageviews. ## Good for - WordPress site owners who want a free popup plugin to start with - WooCommerce stores that want popups tied to revenue reports - Agencies licensing one plugin for many client sites ## Worth knowing - Runs only inside WordPress; it is not a hosted service. - Exit-intent and scroll triggers need the paid Pro license; the free edition lacks them. - Pro is licensed per site count; the 5-site first-year price is $149 and larger packs are listed too. - After a license expires, the plugin keeps working but stops getting updates and support. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 12, 2026. Popup Maker is a WordPress popup plugin with a free edition and Pro at $99 a year for 1 site. Exit-intent and scroll triggers need Pro, and it runs only inside WordPress. - **Value for money: B.** Pro is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); the first year is $59.40. - **Free plan and trial: B.** The free plugin on WordPress.org has unlimited popups with page, post and taxonomy targeting, with a limited feature set. - **Features: C.** Popup types, triggers, targeting, analytics and split testing. Exit-intent and scroll triggers need Pro. - **Ease of use: C.** No rating on record; a plugin you install and configure on your site. - **Platforms and integrations: B.** Web only, with five integrations listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Code Atlantic LLC's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among popup and widget tools - Popup Maker's GPA of 2.6 is higher than 21 of the 25 other popup and widget tools we grade, and level with 3. - It stands best on free plan and trial (B, above 20 of 25) and worst on features (C, above 0). - Its paid plans start at $8.25 a month when paid by the year, against a middle price of $18.25 for the category: 4 of the 23 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/popups ## Keep it, or make your own? **Keep it.** The plain part of Popup Maker you could make: popups, forms and reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.6 is higher than 21 of the 25 other popup and widget tools we grade. It costs $99 a year. - You could make: Popups, forms and reports: an app builder makes these well. - You could not: Splitting visitors between versions and telling you which won. - You could not: It plugs into other products, WooCommerce, Easy Digital Downloads and LifterLMS among them. - You could not: Hooks into the device itself: widgets. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WooCommerce, Easy Digital Downloads, LifterLMS, FluentCRM, WordPress **Tags:** Popups, A/B testing, Forms, Reports ## Alternatives - [OptinMonster](https://toolgpa.com/tools/optinmonster): Pop-ups, floating bars and opt-in forms added to an existing site. [Compare](https://toolgpa.com/compare/optinmonster-vs-popup-maker) - [Icegram](https://toolgpa.com/tools/icegram): WordPress plugins for popups, action bars and email capture. [Compare](https://toolgpa.com/compare/icegram-vs-popup-maker) - [Thrive Leads](https://toolgpa.com/tools/thrive-leads): WordPress opt-in form builder with popups, ribbons and A/B tests. [Compare](https://toolgpa.com/compare/popup-maker-vs-thrive-leads) - [Poptin](https://toolgpa.com/tools/poptin): Popups and embedded forms, with email campaigns and automations. [Compare](https://toolgpa.com/compare/poptin-vs-popup-maker) - [Hello Bar](https://toolgpa.com/tools/hello-bar): Top bars, popups and slide-ins for collecting leads on any site. [Compare](https://toolgpa.com/compare/hello-bar-vs-popup-maker) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://wppopupmaker.com/pricing/ - https://wordpress.org/plugins/popup-maker/ Page: https://toolgpa.com/tools/popup-maker Listed by ToolGPA (toolgpa.com).