# PrestaShop > Open-source ecommerce software, free to self-host or sold hosted PrestaShop is open-source ecommerce software that you can download free and run on your own server, or rent as a Hosted store that PrestaShop installs and runs. Both come with PrestaShop Checkout built with PayPal, Google and social ad tools, shipping and access to a marketplace of themes and modules. The Hosted offer is priced in euros and adds VAT and GDPR tools for European sellers. - **Category:** Online Store Builders - **Made by:** PrestaShop (since 2007) - **Website:** https://prestashop.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing PrestaShop has a free plan. Paid plans start at €24 per month excl. VAT, billed annually (Hosted; €29 billed monthly). - **Pricing model:** Free plan - **Free plan:** Classic: the open-source PrestaShop software, free to download and run on your own hosting, with unlimited products. Hosting, a domain and paid modules cost extra. - **Free trial:** 14-day free trial of Hosted; payment details are taken at sign-up. | Plan | Price | What you get | | --- | --- | --- | | Classic | €0 | Open-source PrestaShop 9 that you download and host yourself, with PrestaShop Checkout, ad tools, shipping and the Marketplace built in. | | Hosted | €24 per month excl. VAT, billed annually (€29 billed monthly) | Installed and hosted by PrestaShop, with automatic VAT calculation, GDPR and cookie tools, and support by email, chat or phone 6 days a week. | Read from https://prestashop.com/prestashop-offers/ on Oct 18, 2026. Prices change, so confirm with PrestaShop before buying. ## Ways to pay less - **Hosted billed annually saves 17%** (Annual discount): The Hosted offer costs €290 a year excluding VAT, shown as €24 a month, against €29 a month without commitment. Source: https://prestashop.com/prestashop-offers/hosted/ ## Key features - **Open-source store software:** Download PrestaShop free, install it on your own server and change any part of it, with unlimited physical and virtual products and product packs. - **PrestaShop Checkout with PayPal:** Take payments in 20 currencies across 190 countries, including PayPal installments, with Stripe, Klarna and other payment providers also offered. - **Google, Facebook and Instagram ads:** PrestaShop Marketing runs automated ads on Google networks, and PrestaShop Social syncs the catalog with Facebook and Instagram. - **Shipping and marketing automation:** eShip for PrestaShop prints labels and handles shipments, and PrestaShop Automation connects Klaviyo for targeted email campaigns. - **Marketplace and SEO tools:** Add from more than 3,200 themes and modules in the PrestaShop Marketplace, and manage custom URLs, meta tags, canonical URLs and redirects. ## Good for - Developers and agencies building custom stores for clients - European sellers who want open-source software with VAT and GDPR tools - Merchants who want to own their store's code and data ## Worth knowing - Classic is free to download, but hosting, a domain and any paid modules or themes cost extra; the offers page gives no figures for those costs. - PrestaShop says installing and customizing a store takes some technical knowledge, especially to set it up on a server. - Hosted is priced in euros excluding VAT, and its legal tools are built around European rules such as GDPR. - Paid technical support is sold separately, from €90 for an hour of analysis and up to four hours of work. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 18, 2026. PrestaShop is open-source store software: download it free and run it on your own server, or pay PrestaShop €24 a month on yearly billing to host it for you. You get checkout with PayPal, ad tools and 3,200+ themes and modules to build on. It's a builder's tool, though, and PrestaShop itself says setting it up takes some technical know-how. - **Value for money: C.** Classic is free, but you pay for hosting, a domain and any paid modules, and the listing has no figure for those. So we go on Hosted: €24 a month on yearly billing, in euros and before VAT (€29 monthly). That's the ordinary middle, and no PrestaShop fee on sales is listed. - **Free plan and trial: B.** The Classic software is free to download with unlimited products, and one person could run a shop on it for years. Hosting isn't free, though, and the 14-day Hosted trial takes payment details at sign-up. - **Features: C.** Checkout in 20 currencies across 190 countries, Google and social ads, eShip labels, Klaviyo email and proper SEO controls cover the basics. Past that you're adding from 3,200+ themes and modules, and the paid ones cost extra. - **Ease of use: C.** No store rating on record. Hosted takes the server off your hands, but PrestaShop says installing and customizing a store takes some technical knowledge, and the free Classic route means running your own server. - **Platforms and integrations: B.** Web only, but with PayPal, Stripe, Klarna, Klaviyo, Google, Facebook, Instagram and Hostinger, 3,200+ themes and modules, and open code you can change freely. No phone or desktop app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from PrestaShop's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among online store builders - PrestaShop's GPA of 2.4 is higher than 5 of the 9 other online store builders we grade. - It stands best on free plan and trial (B, above 7 of 9) and worst on features (C, above 0). - Its paid plans start at about $26.89 a month, against a middle price of $29 for the category: 2 of the 7 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/online-stores ## Keep it, or make your own? **Keep it.** To replace PrestaShop you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. It costs $322.73 a year. PrestaShop is open source, so there is a third way: take its code and run it yourself. - You could not: Checkout, card payments and sales tax handled for you. - You could not: It plugs into other products, PayPal, Stripe and Klarna among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with PayPal, Stripe, Klarna, Klaviyo, Google, Facebook, Instagram, Hostinger **Tags:** Online store, Open source, Self-hostable, Public API ## Alternatives - [WooCommerce](https://toolgpa.com/tools/woocommerce): Free, open-source store plugin for WordPress that you host yourself. [Compare](https://toolgpa.com/compare/prestashop-vs-woocommerce) - [Shopify](https://toolgpa.com/tools/shopify): Hosted commerce platform for online, in-person and social selling. [Compare](https://toolgpa.com/compare/prestashop-vs-shopify) - [BigCommerce](https://toolgpa.com/tools/bigcommerce): Hosted ecommerce platform with plans set by yearly sales. [Compare](https://toolgpa.com/compare/bigcommerce-vs-prestashop) - [Ecwid](https://toolgpa.com/tools/ecwid): Online store you can add to any website or run as its own site. [Compare](https://toolgpa.com/compare/ecwid-vs-prestashop) - [Wix](https://toolgpa.com/tools/wix): Drag-and-drop website builder with an AI agent and business apps. [Compare](https://toolgpa.com/compare/prestashop-vs-wix) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://prestashop.com/prestashop-offers/ - https://prestashop.com/prestashop-offers/hosted/ - https://prestashop.com/prestashop-offers/classic/ - https://prestashop.com/ - https://prestashop.com/about-us/ - https://prestashop.com/support/ - https://prestashop.com/hosting/ - https://prestashop.com/essentials/prestashop-checkout/ Page: https://toolgpa.com/tools/prestashop Listed by ToolGPA (toolgpa.com).