# PrettyLinks review (2026): is the free plan enough? > WordPress plugin for branded short links and affiliate link tracking Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. PrettyLinks is a WordPress plugin that turns long URLs, such as affiliate links, into short branded links on your own domain and logs every click. The paid plans add keyword auto-linking, cloaked and targeted redirects, split tests, broken-link checks, QR codes and add-ons such as Link in Bio pages and product displays. A free Lite edition is on WordPress.org. - **Category:** SEO Plugins & Apps - **Made by:** Caseproof, LLC - **Website:** https://prettylinks.com - **Runs on:** Web - **Who should skip it:** Watch out: the prices shown are first-year deals, and renewals are $249, $374 or $499 a year. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, PrettyLinks has a free plan, and paid plans start at $249 per year for 1 site at renewal, after a first year at $99.60. - **Pricing model:** Free plan - **Free plan:** Lite on WordPress.org: branded short links, 301, 302 and 307 redirects, click tracking, reports and CSV import, with a 3% fee on PrettyPay sales. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Lite | $0 | The free WordPress.org plugin: short links on your domain, click and unique-click tracking, bot filtering and CSV import and export. | | Beginner | $249 per year for 1 site at renewal, after a first year at $99.60 | Advanced redirect types, links created automatically for new posts, link import and export, and no PrettyPay fees. First year $99.60. | | Marketer | $374 per year for 2 sites at renewal, after a first year at $149.60 | Adds keyword auto-linking, split-test links, conversion reports, link disclosures, and the Link in Bio and Developer Tools add-ons. First year $149.60. | | Super Affiliate | $499 per year for 5 sites at renewal, after a first year at $199.60 | Adds QR codes and the Product Displays, Splash Pages, UTM Builder and User Links add-ons. First year $199.60. | Read from https://prettylinks.com/pricing/plans/ on Oct 23, 2026. Prices change, so confirm with PrettyLinks before buying. ## Ways to pay less - **Introductory first-year prices** (Other savings): New customers pay $99.60, $149.60 or $199.60 for the first year of Beginner, Marketer or Super Affiliate; renewals are at $249, $374 or $499. Source: https://prettylinks.com/pricing/plans/ ## Key features - **Branded short links:** Turns any URL into a link on your own domain with a custom or generated slug; change the destination once and every shared link follows. - **Click tracking:** Logs each click with referrer, browser, OS and host, filters out bots and AI crawlers, and can anonymize IP addresses. Paid plans add conversion reports. - **Keyword auto-linking:** From Marketer up, map keywords to links and the plugin turns them into your links across posts, pages, custom post types and comments. - **Targeted and split-test redirects:** Paid plans add cloaked, JavaScript and meta-refresh redirects, routing by country, device or time, link rotation and A/B split tests. - **Broken link checks:** Paid plans scan link destinations on a schedule and email a digest of broken ones. - **PrettyPay checkout links:** Creates Stripe checkout links for e-books, courses and downloads that run on your domain. Free users pay a 3% fee per sale; paid plans pay none. ## Good for - Bloggers and podcasters sharing affiliate links they want short and easy to say - Affiliate sites that want product mentions linked across old posts automatically - Keeping link click data on your own WordPress site ## Worth knowing - Runs only inside WordPress. - The prices shown are introductory: the page says every annual renewal is at the full price of $249, $374 or $499. - Keyword auto-linking and split tests start at Marketer; QR codes and product displays need Super Affiliate. - There is no free trial; paid plans have a 14-day money-back guarantee. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 23, 2026. PrettyLinks turns long links, such as affiliate links, into short ones on your own domain and counts every click, with a free Lite edition on WordPress.org. The paid prices on show are first-year deals: Beginner renews at $249 a year, and keyword auto-linking and split tests start on Marketer at $374. - **Value for money: D.** Beginner renews at $249 a year for one site, $20.75 a month, the top of this category's dearer quarter, after a $99.60 first year. Keyword auto-linking, its main SEO feature, waits on Marketer at $374 a year. - **Free plan and trial: B.** Lite on WordPress.org does short links on your domain, 301, 302 and 307 redirects, click tracking, reports and CSV import, and one site could live on that. PrettyPay sales carry a 3% fee on Lite. - **Features: C.** Branded short links, click tracking, keyword auto-linking, targeted and split-test redirects, broken-link checks and Stripe checkout links. It does link management fully, but it isn't a full SEO plugin: no meta, sitemaps or schema. - **Ease of use: C.** No rating on record. A short link takes a moment, but auto-linking keywords, redirect rules and split tests all take setting up. - **Platforms and integrations: B.** Web only, inside WordPress. It connects to MonsterInsights, Google Analytics, Stripe, Easy Affiliate, CookieYes and AnyTrack. These are ToolGPA's own grades. Graded from this listing, whose facts were read from PrettyLinks' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SEO plugins and apps - PrettyLinks's GPA of 2.2 is higher than 18 of the 78 other SEO plugins and apps we grade, and level with 14. - It stands best on free plan and trial (B, above 47 of 78) and worst on value for money (D, above 0). - Its paid plans start at $20.75 a month when paid by the year, against a middle price of $9.99 for the category: 47 of the 58 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 22 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/seo-plugins ## Keep it, or make your own? **Keep it.** The plain part of PrettyLinks you could make: reports and qR codes. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 46 of the 78 other SEO plugins and apps grade higher. It costs $249 a year. - You could make: Reports and qR codes: an app builder makes these well. - You could not: Splitting visitors between versions and telling you which won. - You could not: It plugs into other products, MonsterInsights, Google Analytics and Stripe among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with MonsterInsights, Google Analytics, Stripe, Easy Affiliate, CookieYes, AnyTrack **Tags:** Reports, A/B testing, QR codes, Public API ## Alternatives - [Redirection](https://toolgpa.com/tools/redirection): Free WordPress plugin for managing 301 redirects and 404 errors. [Compare](https://toolgpa.com/compare/pretty-links-vs-redirection) - [Link Whisper](https://toolgpa.com/tools/link-whisper): WordPress plugin that suggests and adds internal links with AI. [Compare](https://toolgpa.com/compare/link-whisper-vs-pretty-links) - [Internal Link Juicer](https://toolgpa.com/tools/internal-link-juicer): WordPress plugin that builds internal links from your keywords. [Compare](https://toolgpa.com/compare/internal-link-juicer-vs-pretty-links) - [Redirect.pizza](https://toolgpa.com/tools/redirect-pizza): Hosted domain redirects with automatic HTTPS. [Compare](https://toolgpa.com/compare/pretty-links-vs-redirect-pizza) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://prettylinks.com/pricing/plans/ - https://prettylinks.com/ - https://wordpress.org/plugins/pretty-link/ Page: https://toolgpa.com/tools/pretty-links Listed by ToolGPA (toolgpa.com).