# Privy > Pop-ups, email and SMS for small online stores Privy is a marketing tool for small and mid-sized online stores, best known for its on-site pop-ups. It collects subscribers with pop-ups, spin-to-win wheels and landing pages, then sends email and SMS campaigns and automated flows such as abandoned-cart reminders. It connects to Shopify and other store builders, and email is priced by mailable contacts. - **Category:** Email Marketing & Newsletters - **Made by:** Privy - **Website:** https://www.privy.com - **Runs on:** Web - **Facts last checked:** Oct 17, 2026 ## Pricing Privy is a paid product with a free trial, starting at $30 per month for up to 1,500 mailable contacts. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 15-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Email | $30 per month for up to 1,500 mailable contacts | Unlimited emails, email and SMS flows, pop-ups, segmentation and reports, with 250 SMS credits a month. Price rises with the list: $165 a month at 10,000 contacts. | Read from https://www.privy.com/pricing on Oct 17, 2026. Prices change, so confirm with Privy before buying. ## Key features - **Pop-ups and displays:** Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests. - **Email campaigns:** A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes. - **Automated flows:** Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups. - **SMS:** Text campaigns and flows with merge tags, coupon codes and quiet hours. A US text costs one credit and a picture message three. - **Segments and reports:** Target by shopper behavior and track how subscribers were captured and the revenue each campaign brings in. ## Good for - Shopify stores that want pop-ups, email and texts in one tool - Small stores with up to 1,500 contacts and unlimited sending - Shops that need a wide choice of pop-up formats ## Worth knowing - There is no free plan; after the 15-day trial, email starts at $30 a month. - Extra SMS credits cost from $20 a month for 1,250; unused credits roll over but expire after 60 days. - Text messages are sold for the US and Canada; Australia and the UK are listed as coming soon. - A pop-ups-only plan priced by page views starts at $24 a month for 10,000 views and syncs contacts to your store or Klaviyo. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 17, 2026. Privy is best known for pop-ups, and it has plenty: spin-to-win wheels, quizzes, exit-intent offers and cart savers. Email and texts come in one plan from $30 a month for 1,500 contacts, with unlimited sends and 250 texts. There's no free plan, though, and texts only go to the US and Canada for now. - **Value for money: C.** $30 a month for 1,500 mailable contacts, at the dear end of what email tools charge, though it includes unlimited sends and 250 SMS credits. It's $165 a month at 10,000 contacts, and a pop-ups-only plan is $24. - **Free plan and trial: C.** No free plan, but the 15-day trial needs no card. That's enough to put a pop-up on your shop and see if people sign up. - **Features: B.** Pop-ups with exit intent, spin-to-win, quizzes and cart savers, landing pages, A/B tests, an email editor that pulls in your products and coupons, ready-made cart, welcome and purchase flows, texts and revenue reports. For a shop, that's the whole job. - **Ease of use: C.** No App Store rating on record and no phone app. It plugs into your store, but you'll still be designing pop-ups and choosing flows before it earns its keep. - **Platforms and integrations: B.** Web, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. No API on record and no desktop or phone app, so B is as high as it goes. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Privy's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Privy's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9. - It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1). - Its paid plans start at $30 a month, against a middle price of $13 for the category: 18 of the 22 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Privy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $360 a year. - You could make: Forms: an app builder makes this well. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: Texts from a business number, registered with the carriers. - You could not: It plugs into other products, Shopify, BigCommerce and WooCommerce among them. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly, Klaviyo **Tags:** Email campaigns, Marketing automation, Forms, Business texting ## Alternatives - [Klaviyo](https://toolgpa.com/tools/klaviyo): Email, text and push marketing built on online-store customer data. [Compare](https://toolgpa.com/compare/klaviyo-vs-privy) - [Omnisend](https://toolgpa.com/tools/omnisend): Email, SMS and push marketing for online stores, priced by contacts. [Compare](https://toolgpa.com/compare/omnisend-vs-privy) - [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/mailchimp-vs-privy) - [Drip](https://toolgpa.com/tools/drip): Email automation and pop-ups for online stores. [Compare](https://toolgpa.com/compare/drip-vs-privy) - [Sender](https://toolgpa.com/tools/sender): Email and SMS marketing with a free plan for 2,500 subscribers. [Compare](https://toolgpa.com/compare/privy-vs-sender) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 17, 2026: - https://www.privy.com/pricing - https://www.privy.com/product-overview - https://www.privy.com/about-us Page: https://toolgpa.com/tools/privy Listed by ToolGPA (toolgpa.com).