# Profound review (2026): is it worth $99 a month? > AI search visibility tracking with an AI marketing agent built in Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Profound tracks how a brand and its competitors appear in AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews, including citations, sentiment and ranking. It adds an AI Marketer and reusable agents that draft and rewrite content, plus analytics on AI crawler traffic. Brands buy it through sales after a free trial; agencies have a self-serve plan. - **Category:** AI Search Visibility (AEO & GEO) - **Made by:** Profound - **Website:** https://www.tryprofound.com - **Runs on:** Web - **Who should skip it:** Skip it if you want to sign up and pay without a sales call, as brands can't. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Profound is a paid product with a free trial, starting at $99 per month (Agency Growth, the self-serve plan for agencies). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. | Plan | Price | What you get | | --- | --- | --- | | Agency Growth | $99 per month for up to 10 pitch workspaces a month | For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra. | | Enterprise | Custom | For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support. | | Agency Enterprise | Custom | For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support. | Read from https://www.tryprofound.com/pricing on Oct 23, 2026. Prices change, so confirm with Profound before buying. ## Key features - **Answer Engine Insights:** Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors. - **Wide engine coverage:** Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. - **AI Marketer and agents:** An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits. - **Agent Analytics:** Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel. - **Prompt Volumes:** Estimates what people ask AI answer engines about a topic; the trial allows 5 searches. - **Agency workspaces:** Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing. ## Good for - Large brands that want AI answer tracking across many engines with sales-led onboarding - Marketing teams that want an AI agent to draft and update content for AI search - Agencies that pitch AI visibility audits to prospects ## Worth knowing - Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract. - Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise. - On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month. - Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 23, 2026. Profound tracks answers daily on up to nine AI engines, with an AI Marketer that drafts and rewrites pages and analytics on AI crawler visits. But brands have no plan they can just buy: after the 7-day trial it's a custom Enterprise contract. The only self-serve plan is for agencies, with each client workspace $399 a month on top, and the trial's prompts can't be edited. - **Value for money: D.** Brands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. - **Free plan and trial: C.** No free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. - **Features: B.** Daily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. - **Ease of use: C.** No rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Profound's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI search visibility tools - Profound's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56. - It stands best on features (B, above 125 of 157) and worst on value for money (D, above 0). - Its paid plans start at $99 a month, against a middle price of $59 for the category: 99 of the 128 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/ai-visibility ## Keep it, or make your own? **Keep it.** To replace Profound you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. It costs $1,188 a year. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: A score built from what the top results for each keyword cover. - You could not: A tracking script and a database that counts every visit. - You could not: It plugs into other products, Google Analytics, Google Search Console and Cloudflare among them, and has an API. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Analytics, Google Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack, G2 **Tags:** AI search visibility, AI agents, Content optimization, Web analytics, Public API ## Alternatives - [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/peec-ai-vs-profound) - [AthenaHQ](https://toolgpa.com/tools/athenahq): Credit-based AI search tracking with content optimization agents. [Compare](https://toolgpa.com/compare/athenahq-vs-profound) - [Scrunch](https://toolgpa.com/tools/scrunch): AI search monitoring plus pages served to AI agents. [Compare](https://toolgpa.com/compare/profound-vs-scrunch) - [Evertune](https://toolgpa.com/tools/evertune): AI visibility tracking paired with ChatGPT ads and content agents. [Compare](https://toolgpa.com/compare/evertune-vs-profound) - [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/profound-vs-semrush) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://www.tryprofound.com/pricing - https://www.tryprofound.com/ - https://www.tryprofound.com/integrations Page: https://toolgpa.com/tools/profound Listed by ToolGPA (toolgpa.com).