# Promo.com review (2026): is it worth $29 a month per user, billed yearly?

> Marketing video maker with templates and AI-made videos

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Promo.com makes video ads and social videos from templates, stock footage and licensed music. Its PromoAI plans add AI-generated videos and a social media planner with scheduling. ActiveCast is a separate Promo product sold on its own plans.

- **Category:** Screen Recording & Video
- **Made by:** Promo AI Marketing Ltd.
- **Website:** https://promo.com
- **Runs on:** Web, iOS, Android
- **Who should skip it:** Skip it if you want AI-made videos on the cheapest plan, because Basic has none.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Promo.com is a paid product, starting at $29 per user / month, billed annually ($59 billed monthly).

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Basic | $29 per user / month, billed annually ($59 billed monthly) | No PromoAI videos; 120 Getty Images clips, 2 GB upload storage, 1 brand and 200 music tracks. $348 billed yearly. |
| Standard | $59 per user / month, billed annually ($119 billed monthly) | 360 PromoAI videos, 3,600 Getty clips, 10 GB storage, 3 brands. $708 billed yearly. |
| Pro | $199 per user / month, billed annually ($399 billed monthly) | 3,600 PromoAI videos, 50 GB storage, 10 brands, white label and resale rights. $2,388 billed yearly. |
| Business | Custom | Unlimited PromoAI videos, clips, storage and brands; sold through sales. |

Read from https://promo.com/pricing on Nov 12, 2026. Prices change, so confirm with Promo.com before buying.

## Ways to pay less

- **Save 50% with annual billing** (Annual discount): The pricing page labels the annual toggle Save 50%, with the monthly price crossed out against the lower annual one. Source: https://promo.com/pricing
- **Nonprofit discount** (Nonprofit): The FAQ says eligible nonprofits get discounted rates; no figure is given. Source: https://promo.com/pricing

## Key features

- **PromoAI videos:** Generates videos from a brief; counts per plan (none on Basic).
- **Templates:** Ready-made video templates for social, ads and industries.
- **Stock footage and music:** Getty Images clips and licensed music tracks, with monthly clip allowances.
- **Social planner:** A calendar with scheduling and publishing for PromoAI videos.
- **Brand kits:** Store logos, fonts and colors; the number of brands grows by plan.
- **Resale rights:** White label sharing and resale rights on Pro and Business.

## Good for

- Small businesses making social video ads from templates
- Marketers who want stock footage and music licensed in one place
- Agencies that need white label sharing

## Worth knowing

- Prices here are for PromoAI. ActiveCast is a separate product with separate plans.
- The Basic plan includes no PromoAI videos.
- Unused PromoAI videos do not carry into the next billing cycle, except on an upgrade.
- The page offers a 7-day money-back guarantee if no videos were downloaded, published or scheduled.

## ToolGPA grades

**GPA: 1.6 out of 4**, graded Nov 12, 2026. Promo.com makes video ads from templates, stock clips and licensed music. But the cheapest plan has no AI-made videos at all, the plan that does costs $59 a user a month on yearly billing, and the tool is web and phone only.

- **Value for money: D.** $29 a user a month on yearly billing ($59 monthly) for Basic, which has no PromoAI videos. The plan with 360 of them is Standard at $59, and the category's dearest tenth starts at $39.
- **Free plan and trial: F.** No free plan and no trial. A 7-day money-back guarantee only applies if you haven't downloaded, published or scheduled a video.
- **Features: C.** Templates, Getty clips, music, brand kits and a social planner, but Basic has no PromoAI videos and unused ones don't carry over.
- **Ease of use: C.** No store rating on record. It's a web app where the work is building the video, which means a learning curve.
- **Platforms and integrations: B.** Web, iOS and Android, with Facebook, Instagram and YouTube publishing. No desktop app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Promo.com's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among screen recording and video tools

- Promo.com's GPA of 1.6 is higher than 0 of the 84 other screen recording and video tools we grade, and level with 2.
- It stands best on platforms and integrations (B, above 31 of 84) and worst on free plan and trial (F, above 0).
- Its paid plans start at $29 a month for each person, against a middle price of $12 for the category: 53 of the 62 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 29 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/video

## Keep it, or make your own?

**Keep it.** To replace Promo.com you would be making a video editor. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 82 of the 84 other screen recording and video tools grade higher. It costs $348 a year.

- You could make: Templates: an app builder makes this well.
- You could not: A video editor.
- You could not: A video model, which you can rent by the second but not make.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It is priced for each person, which means accounts and billing for a team.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Facebook, Instagram, YouTube

**Tags:** Video editing, Templates, AI features, Video generation

## Alternatives

- [Biteable](https://toolgpa.com/tools/biteable): Template-based online video maker for work videos. [Compare](https://toolgpa.com/compare/biteable-vs-promocom)
- [Lumen5](https://toolgpa.com/tools/lumen5): Turn blog posts, scripts and ideas into videos with AI. [Compare](https://toolgpa.com/compare/lumen5-vs-promocom)
- [Renderforest](https://toolgpa.com/tools/renderforest): AI video, image, audio and website maker with templates. [Compare](https://toolgpa.com/compare/promocom-vs-renderforest)
- [Wave.video](https://toolgpa.com/tools/wave-video): Video editor, hosting and live streaming in one browser tool. [Compare](https://toolgpa.com/compare/promocom-vs-wave-video)
- [FlexClip](https://toolgpa.com/tools/flexclip): Online video maker and editor with templates and AI tools. [Compare](https://toolgpa.com/compare/flexclip-vs-promocom)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://promo.com/pricing
- https://promo.com/
- https://promo.com/terms-of-service

Page: https://toolgpa.com/tools/promocom
Listed by ToolGPA (toolgpa.com).
