# Pure Chat review (2026): is it worth $39 a month, billed yearly?

> Live chat for websites with a flat price per plan

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Pure Chat is a live chat product for websites that launched in 2012 and has been owned by Ruby since October 2020. Plans are flat monthly fees that include a set number of operators, with unlimited chats on both. Visitor tracking, canned responses, a chat widget editor and iOS and Android apps are part of the product.

- **Category:** Help Desks & Live Chat
- **Made by:** Pure Chat (since 2012)
- **Website:** https://www.purechat.com
- **Runs on:** Web, iOS, Android
- **Who should skip it:** Skip it if you want ticketing, a help center or an AI agent, which the pages don't list.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Pure Chat is a paid product with a free trial, starting at $39 per month for 1 website and 4 operators, billed annually ($49 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 30-day free trial of the PRO plan, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Growth | $39 per month for up to 4 operators, billed annually ($49 monthly) | One website and 100 SMS notifications a month. Extra operators are $13 a month billed annually ($15 monthly). Unlimited chats. |
| PRO | $79 per month for up to 10 operators, billed annually ($99 monthly) | Unlimited websites and 1,000 SMS notifications a month. Extra operators are $8 a month billed annually ($10 monthly). Unlimited chats. |

Read from https://www.purechat.com/our-pricing/ on Nov 12, 2026. Prices change, so confirm with Pure Chat before buying.

## Ways to pay less

- **Lower price when paid annually** (Annual discount): The pricing page shows Growth at $39 and PRO at $79 a month paid annually against $49 and $99 paid monthly, and extra operators cost less too. Source: https://www.purechat.com/our-pricing/

## Key features

- **Unlimited chats:** Both plans list unlimited chats and unlimited chat history transcripts, with the plan fee covering a set number of operators.
- **Visitor tracking:** A visitors view shows who is on the site, the page they are on, how often they have visited and where they came from.
- **Widget editor:** The chat box can be customized for mobile and desktop, including design, size, position, text fields and behavior.
- **Mobile apps:** iOS and Android apps let operators answer chats away from a desk, with push notifications.
- **Canned responses:** Saved replies can be shared with the team or kept private.
- **Triggers and file transfer:** Trigger-based actions and alerts, security roles, file transfer and an email form for when no one is available are listed.

## Good for

- Small business websites that want chat without per-contact pricing
- Teams that answer chats from a phone
- Sites that cannot embed a script, since a hosted chat page can be linked to

## Worth knowing

- Growth covers one website and 4 operators; more websites need PRO at $79 a month billed annually.
- SMS notifications are capped at 100 a month on Growth and 1,000 on PRO.
- The pages describe live chat only; they list no AI agent, ticketing or help center product.
- The vendor says it does not offer live demos; the 30-day trial is the way to try it.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 12, 2026. Pure Chat is live chat for websites with flat monthly plans that include 4 or 10 operators, plus iOS and Android apps. The pages list no AI agent, ticketing or help center, Growth covers one website, and a solo user still pays the whole $39.

- **Value for money: B.** $39 a month billed annually covers 4 operators, about $10 each, which is under the cheapest quarter ($19) per head. A solo user still pays all $39, and extra operators are $13.
- **Free plan and trial: C.** A 30-day trial of PRO with no credit card. There is no free plan.
- **Features: C.** Live chat with unlimited chats, canned responses and mobile apps. The listing's gap: no AI agent, ticketing or help center is listed, so it is a smaller job.
- **Ease of use: C.** No store rating on record, and the widget and triggers need setting up.
- **Platforms and integrations: B.** Web plus iOS and Android apps. Only 2 integrations are listed, and there is no desktop app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Pure Chat's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among help desk and live chat tools

- Pure Chat's GPA of 2.4 is higher than 54 of the 92 other help desk and live chat tools we grade, and level with 17.
- It stands best on value for money (B, above 65 of 92) and worst on features (C, above 3).
- Its paid plans start at $39 a month, against a middle price of $29 for the category: 52 of the 78 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 23 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/customer-support

## Keep it, or make your own?

**Keep it.** The plain part of Pure Chat you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $468 a year.

- You could make: Reports: an app builder makes this well.
- You could not: A chat box on your site that reaches you the moment a customer types.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: Hooks into the device itself: widgets.
- You could not: Sharing with other people, which means accounts and invitations.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

WordPress, Weebly

**Tags:** Live chat, Reports

## Alternatives

- [Text by LiveChat](https://toolgpa.com/tools/livechat): Website chat, ticketing and an AI agent from the LiveChat team. [Compare](https://toolgpa.com/compare/livechat-vs-pure-chat)
- [tawk.to](https://toolgpa.com/tools/tawk-to): Free live chat, ticketing and help center, with paid add-ons. [Compare](https://toolgpa.com/compare/pure-chat-vs-tawk-to)
- [Olark](https://toolgpa.com/tools/olark): Live chat for websites, with an optional flat-fee AI agent. [Compare](https://toolgpa.com/compare/olark-vs-pure-chat)
- [Smartsupp](https://toolgpa.com/tools/smartsupp): Live chat, WhatsApp and email inbox with the Mira AI shopping agent. [Compare](https://toolgpa.com/compare/pure-chat-vs-smartsupp)
- [Crisp](https://toolgpa.com/tools/crisp): Live chat and shared inbox priced per workspace, not per seat. [Compare](https://toolgpa.com/compare/crisp-vs-pure-chat)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://www.purechat.com/our-pricing/
- https://www.purechat.com/live-chat-features/
- https://www.purechat.com/about-us/
- https://www.purechat.com/faq/
- https://www.purechat.com

Page: https://toolgpa.com/tools/pure-chat
Listed by ToolGPA (toolgpa.com).