# PushOwl > Web push notifications for Shopify stores, with Brevo email and SMS PushOwl is a Shopify app that sends web push notifications, the browser alerts a shopper agrees to on a store's site, rather than text or chat messages. It runs abandoned-cart, back-in-stock and price-drop alerts, and because PushOwl is part of Brevo, the same plans add email campaigns and SMS credits. Paid plans are priced by how many push notifications are delivered each month. - **Category:** SMS & Chat Marketing - **Made by:** PushOwl (a Brevo company) (since 2016) - **Website:** https://www.pushowl.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing PushOwl has a free plan. Paid plans start at $15 per month for up to 10,000 web pushes, billed annually ($19 monthly). - **Pricing model:** Free plan - **Free plan:** Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Basic | $0 | 500 web push notifications and 500 emails a month, price-drop and back-in-stock automations, basic reports. | | Plus | $15 per month for up to 10,000 web pushes, billed annually ($19 monthly) | Adds abandoned-cart alerts, hero images and subscriber import and export. Price rises with volume: $57 a month at 30,000 pushes, billed monthly. | | Power | $71 per month for up to 25,000 web pushes, billed annually ($79 monthly) | Adds browse abandonment, flash sales, segmentation, smart delivery and custom automations. $299 a month at 100,000 pushes, billed monthly. | Read from https://www.pushowl.com/pricing on Oct 18, 2026. Prices change, so confirm with PushOwl before buying. ## Ways to pay less - **Save up to 21% with yearly billing** (Annual discount): Plus is $180 a year against $19 a month, a 21% saving, and Power $852 a year against $79 a month, 10%. Email bundles are 10% off yearly. Source: https://apps.shopify.com/pushowl ## Key features - **Web push campaigns:** Send and schedule browser notifications to shoppers who opted in on the store, counted by notifications successfully delivered. - **Store automations:** Price-drop and back-in-stock alerts on every plan, abandoned-cart alerts from Plus, and browse abandonment and flash sales on Power. - **Email through Brevo:** Drag-and-drop editor, templates, transactional emails, A/B tests and predictive sending, with 500 emails a month free and more sold in steps. - **SMS credits:** Text messages can be added to any bundle as monthly SMS credits, starting at 750 credits for $7.50. - **Segments and attribution:** Power adds audience segments and a custom attribution window for counting the sales a notification led to. ## Good for - Shopify stores that want to recover abandoned carts without collecting phone numbers - Small shops starting on a free plan and adding email later - Stores already on Brevo or considering it for email ## Worth knowing - Works only with Shopify stores; the site says it is built for Shopify alone. - Plans count delivered push notifications; Plus stops at 30,000 a month, so larger stores need Power, which steps up to 500,000. - Email past 500 a month is extra (5,000 emails for $19, 10,000 for $25), and SMS credits cost $10 per 1,000 at the first steps. - Abandoned-cart alerts start at Plus; browse abandonment, segmentation and custom automations need Power. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 18, 2026. PushOwl sends web push notifications, the little browser alerts a shopper agrees to on your store, for abandoned carts, price drops and things back in stock. It's part of Brevo, so the same plans add email and SMS credits. It's cheap at $15 a month billed yearly, but it only works with Shopify, and a browser alert isn't a text. - **Value for money: B.** Plus is $15 a month billed yearly ($19 monthly) for up to 10,000 web pushes, far more than 1,000 subscribers need, and the pushes are in that price. That's the cheaper quarter of this category. SMS credits are extra, from 750 for $7.50, if you want texts too. - **Free plan and trial: C.** The free Basic bundle gives 500 web pushes and 500 emails a month, with price-drop and back-in-stock alerts. One send to 1,000 subscribers blows past it, and abandoned-cart alerts need Plus. - **Features: D.** It does web push for Shopify well, with campaigns, store automations and segments on Power. But it only works inside a Shopify store, and browser alerts are one narrow kind of message; email and SMS come through Brevo. - **Ease of use: B.** No App Store rating on record, but it's a Shopify app: you add it to the store you already run, and the price-drop and back-in-stock automations come with it. - **Platforms and integrations: C.** Web only, and it connects to just two things: Shopify, which it needs, and Brevo, which owns it. No phone app and no other integrations on record. These are ToolGPA's own grades. Graded from this listing, whose facts were read from PushOwl's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - PushOwl's GPA of 2.2 is higher than 2 of the 14 other SMS and chat marketing tools we grade, and level with 6. - It stands best on ease of use (B, above 13 of 14) and worst on features (D, above 0). - Its paid plans start at $15 a month, against a middle price of $26.59 for the category: 2 of the 13 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 2 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace PushOwl you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 6 of the 14 other SMS and chat marketing tools grade higher. It costs $180 a year. - You could not: Email sent in volume that still reaches the inbox. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Texts to thousands of numbers, registered with the carriers. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, Brevo **Tags:** Marketing automation, Email campaigns, SMS marketing ## Alternatives - [Klaviyo](https://toolgpa.com/tools/klaviyo): Email, text and push marketing built on online-store customer data. [Compare](https://toolgpa.com/compare/klaviyo-vs-pushowl) - [Omnisend](https://toolgpa.com/tools/omnisend): Email, SMS and push marketing for online stores, priced by contacts. [Compare](https://toolgpa.com/compare/omnisend-vs-pushowl) - [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-pushowl) - [Postscript](https://toolgpa.com/tools/postscript): SMS and RCS marketing for Shopify stores, billed per message sent. [Compare](https://toolgpa.com/compare/postscript-vs-pushowl) - [Privy](https://toolgpa.com/tools/privy): Pop-ups, email and SMS for small online stores. [Compare](https://toolgpa.com/compare/privy-vs-pushowl) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.pushowl.com/pricing - https://apps.shopify.com/pushowl - https://www.pushowl.com/about-us - https://www.pushowl.com/ Page: https://toolgpa.com/tools/pushowl Listed by ToolGPA (toolgpa.com).