# Quartile > AI ad platform with a managed team for Amazon and retail media ads Quartile runs advertising for ecommerce brands on Amazon Sponsored Ads and DSP, Walmart, Instacart, Criteo, Google, Meta, Microsoft and ChatGPT ads. Its software sets bids, budgets and placements hourly from Amazon's own data, and every customer also gets a dedicated strategist, so it sits between a self-serve tool and an agency. - **Category:** Amazon Seller Tools - **Made by:** Quartile (since 2018) - **Website:** https://www.quartile.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Quartile's current pricing could not be confirmed from its own site. ## Key features - **Hourly bidding on Amazon ads:** Adjusts keyword bids, budgets and placements by the hour using Amazon Marketing Stream data, with campaigns built per keyword, ASIN and match type. - **Dedicated strategist:** Every customer gets a strategist backed by channel specialists who manage campaigns alongside the software and meet regularly to review results. - **Many ad channels:** Covers Amazon Sponsored Ads and DSP, Walmart, Instacart, Criteo retail sites such as Target and Best Buy, plus Google, Meta, Microsoft and ChatGPT ads. - **Custom rules:** Set your own bid and budget rules for one or many campaigns and run them daily, weekly or monthly, alongside or instead of Quartile's AI. - **Amazon Marketing Cloud audiences:** Uses Amazon Marketing Cloud data to map shoppers' paths to purchase and build interest-based audiences used across channels. - **Promotion management:** Promo Management runs Amazon promotions in step with the ad strategy, with promotion reports and a dashboard of competitors' offers and price changes. ## Good for - Brands that want ad software and a managed team in one contract - Sellers advertising on Amazon plus Walmart, Instacart or Google - Mid-size and enterprise brands with large ad budgets ## Worth knowing - Quartile publishes no prices; every plan is quoted after a demo with sales. - Its pages do not say whether the fee is a share of ad spend or a flat rate. - It is an advertising service only: there are no product research, profit or reimbursement tools. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Oct 18, 2026. Quartile runs your Amazon ads, plus Walmart, Instacart, Google, Meta and more, with software that sets bids hourly and a dedicated strategist for every customer. So it sits somewhere between an ad tool and an agency. The catch is there's no price anywhere: you book a demo and get a quote. - **Value for money: C.** No price is published: every plan is quoted after a demo, and the pages don't even say whether the fee is a flat rate or a share of ad spend. With nothing to compare, it sits at C, the grade for no stated price. - **Free plan and trial: F.** Nothing free on record: no free plan and no trial, just a demo with sales. You can't see the software for yourself until you've been quoted. - **Features: C.** Hourly bids from Amazon Marketing Stream, custom rules, Marketing Cloud audiences, promotions and a strategist, across Amazon, Walmart, Instacart, Criteo, Google, Meta and Microsoft. Broad for ads, but ads is all it does: no research, profit or reimbursements. - **Ease of use: C.** No rating on record. The strategist does much of the running, but you start with a demo, and every channel you advertise on has to be connected. - **Platforms and integrations: B.** Web only, with no phone or desktop app. It connects to Amazon Ads and DSP, Walmart, Instacart, Criteo, Google Ads, Meta Ads and Microsoft Ads, more channels than the other ad tools here. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Quartile's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among Amazon seller tools - Quartile's GPA of 1.8 is higher than 3 of the 16 other Amazon seller tools we grade, and level with 2. - It stands best on platforms and integrations (B, above 6 of 16) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/amazon-sellers ## Keep it, or make your own? **Keep it.** To replace Quartile you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 11 of the 16 other Amazon seller tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: Data from Amazon's seller tools and years of sales estimates. - You could not: It plugs into other products, Amazon Ads, Amazon DSP and Walmart among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Amazon Ads, Amazon DSP, Walmart, Instacart, Criteo, Google Ads, Meta Ads, Microsoft Ads **Tags:** Amazon selling, AI features, Reports ## Alternatives - [Teikametrics](https://toolgpa.com/tools/teikametrics): AI ad, listing and inventory platform for Amazon, Walmart and TikTok. [Compare](https://toolgpa.com/compare/quartile-vs-teikametrics) - [Perpetua](https://toolgpa.com/tools/perpetua): Goal-based ad automation for Amazon, Walmart and other marketplaces. [Compare](https://toolgpa.com/compare/perpetua-vs-quartile) - [BidX](https://toolgpa.com/tools/bidx): Amazon and Walmart ad automation, self-serve or managed for you. [Compare](https://toolgpa.com/compare/bidx-vs-quartile) - [Carbon6](https://toolgpa.com/tools/carbon6): Family of Amazon seller tools for profit, reimbursements and ads. [Compare](https://toolgpa.com/compare/carbon6-vs-quartile) - [Helium 10](https://toolgpa.com/tools/helium-10): All-in-one Amazon seller suite for research, listings, ads and profits. [Compare](https://toolgpa.com/compare/helium-10-vs-quartile) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.quartile.com/ - https://www.quartile.com/solutions/quartile-for-smb - https://www.quartile.com/solutions/quartile-for-mid-market-enterprise - https://www.quartile.com/amazon-ppc - https://www.quartile.com/about-us - https://www.quartile.com/solutions/amazon-promotion-management Page: https://toolgpa.com/tools/quartile Listed by ToolGPA (toolgpa.com).