# Rakuten Advertising review (2026): is it worth it? > Affiliate network and partner marketing for brands and publishers Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Rakuten Advertising is an affiliate and partner marketing company that connects brands with a network of publishers, including payment programs and influencers. It pairs the network with its own data, AI tools it calls Affiliate Intelligence, and strategy services. Its site publishes no prices. - **Category:** Affiliate & Referral Software - **Made by:** Rakuten Advertising - **Website:** https://rakutenadvertising.com - **Runs on:** Web - **Who should skip it:** Skip it if you want a price, as none is published. - **Facts last checked:** Nov 12, 2026 ## Pricing Rakuten Advertising's current pricing could not be confirmed from its own site. ## Key features - **Affiliate Intelligence:** A set of data and AI tools Rakuten describes as helping brands and publishers find partners, forecast and benchmark performance. - **Partner network:** A curated network of publishers that spans payment programs and influencers, aimed at goals from awareness to loyalty. - **Program design:** Rakuten says it builds custom, large-scale, long-term programs around a brand's goals. - **Strategy and support:** Teams of experts work alongside the technology and network to plan and run programs. - **Publisher side:** Publishers can sign up on the site to join brand programs. ## Good for - Larger brands that want a managed affiliate network - Retail, travel and financial services programs, the industries the site lists - Publishers looking for brand programs to join ## Worth knowing - No price or plan is published; pages point to Get Started and contact forms. - The homepage headline reads "Rakuten Advertising and impact.com: two industry titans, one unstoppable force", but the pages read do not say how the two companies are related. - Figures such as reach and traffic rank are Rakuten's own claims and were not checked. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 12, 2026. Rakuten Advertising is an affiliate network and partner platform. No price or plan is published, and its pages point to contact forms. Its homepage headline names impact.com without saying how the two firms are related. - **Value for money: C.** No price or plan is published; pages point to Get Started and contact forms. Middle by default. - **Free plan and trial: F.** No free plan or trial is shown on the listing or the pages read. - **Features: C.** Affiliate intelligence, a partner network, program design and strategy support. The pages give little detail on tooling. - **Ease of use: C.** No store rating on record. A network program starts with contact forms and strategy support. - **Platforms and integrations: C.** Web only, with no integrations listed on the listing. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Rakuten Advertising's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among affiliate and referral tools - Rakuten Advertising's GPA of 1.6 is higher than 0 of the 44 other affiliate and referral tools we grade, and level with 10. - It stands best on value for money (C, above 10 of 44) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/affiliate-software ## Keep it, or make your own? **Keep it.** The plain part of Rakuten Advertising you could make: reports. What surrounds it you could not. The 1 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 34 of the 44 other affiliate and referral tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: Every click and sale traced back to the right partner. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Affiliate tracking, Reports ## Alternatives - [impact.com](https://toolgpa.com/tools/impact): Partnership platform for affiliate, creator and referral programs. [Compare](https://toolgpa.com/compare/impact-vs-rakuten-advertising) - [Awin](https://toolgpa.com/tools/awin): Affiliate network and platform for brands and partners. [Compare](https://toolgpa.com/compare/awin-vs-rakuten-advertising) - [CJ Affiliate](https://toolgpa.com/tools/cj-affiliate): Affiliate network and platform for brands, publishers and creators. [Compare](https://toolgpa.com/compare/cj-affiliate-vs-rakuten-advertising) - [Partnerize](https://toolgpa.com/tools/partnerize): Partnership management platform for brands, publishers and agencies. [Compare](https://toolgpa.com/compare/partnerize-vs-rakuten-advertising) - [PartnerStack](https://toolgpa.com/tools/partnerstack): B2B partner platform for affiliate, referral and reseller programs. [Compare](https://toolgpa.com/compare/partnerstack-vs-rakuten-advertising) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://rakutenadvertising.com/ Page: https://toolgpa.com/tools/rakuten-advertising Listed by ToolGPA (toolgpa.com).