# Raven Tools review (2026): is it worth $39 a month, billed yearly?

> SEO tools and white-label client reports for agencies

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

Raven Tools is a web-based SEO and client reporting platform for agencies and in-house marketers. It combines a site auditor, rank tracking, backlink and competitor research using Majestic and Moz data, and drag-and-drop marketing reports that pull in analytics, ads, social and email data. It has been part of TapClicks since 2017.

- **Category:** SEO Tools
- **Made by:** TapClicks, Inc. (since 2007)
- **Website:** https://raventools.com
- **Runs on:** Web
- **Who should skip it:** Not for you if you might want your money back, as there are no refunds and annual plans can't be downgraded.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, Raven Tools is a paid product with a free trial, starting at $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial; a credit card is entered only when upgrading.

| Plan | Price | What you get |
| --- | --- | --- |
| Small Biz | $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly) | 2 domains, 2 users and 50,000 page crawls a month, with unlimited reports branded on a Raven subdomain. $468 prepaid for the year. |
| Start | $79 per month for 15,000 rank checks, billed yearly ($109 billed monthly) | 20 domains, 4 users and 400,000 page crawls a month. $948 prepaid for the year. |
| Grow | $139 per month for 20,000 rank checks, billed yearly ($199 billed monthly) | 80 domains, 8 users and 2 million page crawls, with full white label on your own domain. $1,668 prepaid for the year. |
| Thrive | $249 per month for 25,000 rank checks, billed yearly ($299 billed monthly) | 160 domains, 20 users and 5 million page crawls a month. $2,988 prepaid for the year. |
| Lead | $399 per month for 30,000 rank checks, billed yearly ($479 billed monthly) | 320 domains, 40 users and 7 million page crawls a month. $4,788 prepaid for the year. |
| Enterprise | Custom | More users, domains, keywords, crawls or backlinks than Lead, quoted on request. |

Read from https://raventools.com/marketing-platform/pricing/ on Oct 23, 2026. Prices change, so confirm with Raven Tools before buying.

## Ways to pay less

- **Up to 30% off with yearly prepaid billing** (Annual discount): Raven's pricing page offers up to 30% off for paying a year upfront: Grow is $139 a month ($1,668 a year) instead of $199 a month. Source: https://raventools.com/marketing-platform/pricing/

## Key features

- **Site Auditor:** Crawls 50,000 to 7 million pages a month by plan, scores site health out of 100, lists issues by severity as a checklist and compares results month over month.
- **SERP Rank Tracker:** Daily, weekly or monthly checks on Google, Bing, Yahoo, Yandex and Baidu, by device, language, city or zip code, compared against competitors.
- **Backlink Explorer and Link Spy:** Backlink research on Majestic and Moz data, up to 50,000 links per URL, plus a Link Manager that stores and monitors 25,000 to 150,000 links.
- **Marketing Reports:** Drag-and-drop reports from 30+ data modules covering SEO, analytics, ads, social, email and call tracking, run on a schedule or on demand. Every plan has unlimited reports.
- **Competitor and keyword research:** Compare domains on Moz and Majestic metrics, discover organic competitors and their keywords, and research keywords with Google search volume, all without a cap.
- **Tasks and content:** A light task manager for campaigns, publishing to WordPress and ordering written content from Textbroker, paid by use.

## Good for

- Agencies sending branded monthly SEO and marketing reports
- Small agencies needing many domains and users on a modest plan
- Marketers who want audits, rankings and backlinks in one account

## Worth knowing

- Rank tracking is metered in checks: one keyword on one device and engine, once. Daily tracking uses a check per keyword each day; extra checks cost $0.003 each.
- There are no refunds: partial months are not refunded, annual plans cannot be refunded or downgraded, and data is deleted 30 days after cancelling.
- Small Biz and Start brand reports only on a Raven subdomain and email; a custom domain needs Grow or above.
- Payment is by credit card only, and annual plans are prepaid for the full year.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 23, 2026. Raven Tools is an agency SEO and reporting kit: a site auditor, rank tracking on five engines, backlink and competitor research on Majestic and Moz data, and drag-and-drop reports that pull in analytics, ads, social and email. But rank checks are metered, nothing is refunded, annual plans are prepaid and can't be downgraded, and reports on your own domain wait for Grow at $139.

- **Value for money: C.** Small Biz is $39 a month prepaid for the year ($468), or $49 monthly, for 2 domains, 2 users and 1,500 rank checks. Mid-range for this category, with unlimited reports included.
- **Free plan and trial: C.** No free plan, but a 7-day trial where a card is only asked for when you upgrade.
- **Features: B.** Site audits of up to 7 million pages, rank tracking on Google, Bing, Yahoo, Yandex and Baidu, backlink research, uncapped keyword and competitor research, and reports from 30+ data modules. The whole job, built around client reporting.
- **Ease of use: C.** No rating on record. Reports are drag and drop, but rank checks are metered per keyword, device and engine, so there's some maths before you track.
- **Platforms and integrations: B.** Web only, connected to Google Analytics, Search Console, Bing Webmaster Tools, Google Ads, Facebook Ads, Mailchimp, CallRail and Majestic. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Raven Tools's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO tools

- Raven Tools's GPA of 2.4 is higher than 42 of the 64 other SEO tools we grade, and level with 13.
- It stands best on features (B, above 43 of 64) and worst on ease of use (C, above 0).
- Its paid plans start at $39 a month, against a middle price of $39 for the category: 28 of the 56 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/seo

## Keep it, or make your own?

**Keep it.** To replace Raven Tools you would be making an index of the links between billions of web pages. That is not a weekend's work, with an AI app builder or without one. It costs $468 a year.

- You could make: Reports: an app builder makes this well.
- You could not: An index of the links between billions of web pages.
- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: A crawler that checks every page of a site.
- You could not: Daily checks of where your pages rank in search results.
- You could not: It plugs into other products, Google Analytics, Google Search Console and Bing Webmaster Tools among them.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Analytics, Google Search Console, Bing Webmaster Tools, Google Ads, Facebook Ads, Mailchimp, CallRail, Majestic

**Tags:** Site audit, Rank tracking, Backlink analysis, Keyword research, Reports

## Alternatives

- [WebCEO](https://toolgpa.com/tools/webceo): SEO platform for agencies with white-label reports and audits. [Compare](https://toolgpa.com/compare/raven-tools-vs-webceo)
- [AgencyAnalytics](https://toolgpa.com/tools/agencyanalytics): White-labeled client reporting dashboards for marketing agencies. [Compare](https://toolgpa.com/compare/agencyanalytics-vs-raven-tools)
- [SE Ranking](https://toolgpa.com/tools/se-ranking): SEO platform for rank tracking, audits, research and AI visibility. [Compare](https://toolgpa.com/compare/raven-tools-vs-se-ranking)
- [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/raven-tools-vs-semrush)
- [SEO PowerSuite](https://toolgpa.com/tools/seo-powersuite): Four desktop SEO apps for rankings, audits, backlinks and outreach. [Compare](https://toolgpa.com/compare/raven-tools-vs-seo-powersuite)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://raventools.com/marketing-platform/pricing/
- https://raventools.com/
- https://raventools.com/about-us/

Page: https://toolgpa.com/tools/raven-tools
Listed by ToolGPA (toolgpa.com).