# Recart review (2026): is it worth $200 a month? > SMS marketing and popup list growth for Shopify stores Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA. Recart is an SMS marketing platform for Shopify stores, built around a one-click opt-in popup that collects subscribers' phone numbers. It sells List Growth on its own or combined with managed SMS sending. Plans are flat monthly fees that rise in steps, and Recart's team sets up and manages campaigns. - **Category:** SMS & Chat Marketing - **Made by:** Recart - **Website:** https://recart.com - **Runs on:** Web - **Who should skip it:** Pricey if you are small: $200 a month on a quarterly commitment. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Recart is a paid product, starting at $200 per month for List Growth, quarterly commitment. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | List Growth | $200 per month, quarterly commitment; tier basis not shown | OneClick opt-in popups with unlimited subscribers. Later steps shown: $300, $500, $800, then $1,500 to $3,000 on annual commitment. | | List Growth + SMS | $500 per month, quarterly commitment; tier basis not shown | Adds managed SMS: 0.85¢ plus carrier fees per US SMS. Steps shown at $1,000, $2,250 and $4,250 a month, with lower per-text rates. | Read from https://recart.com/sms-marketing-pricing-ecommerce on Nov 13, 2026. Prices change, so confirm with Recart before buying. ## Key features - **OneClick opt-in:** A popup that lets shoppers join the SMS list with one click instead of typing a number, which the vendor calls a typeless popup. - **List growth for email and SMS:** Popup tooling aimed at growing both the email and SMS lists, with unlimited subscribers on every priced plan. - **Cart and browse abandonment:** Automated recovery flows for shoppers who leave a cart or browse without buying. - **Automations and campaign library:** Automated flows plus a library of SMS and email campaigns from other brands to use as references. - **Managed service:** The priced plans include onboarding and, on the higher tiers, a success manager, managed A/B tests and a shared Slack channel. ## Good for - Shopify stores that want help growing their SMS list - Brands that prefer a managed service over running campaigns alone ## Worth knowing - No free plan or trial is shown, and the lowest tier is $200 a month with a quarterly commitment. - The pricing calculator does not say what sets a tier, so the step that applies to a given store is not shown. - Carrier fees are added on top of the SMS rates; the page puts the US average at 0.45¢ per SMS and 1.1¢ per MMS. - Each OneClick verification costs $0.02, and the page markets the product for Shopify. ## ToolGPA grades **GPA: 1.4 out of 4**, graded Nov 13, 2026. Recart is an SMS marketing platform for Shopify stores, built around a one-click opt-in popup. But the lowest tier is $200 a month on a quarterly commitment, and nothing on the page says which tier a store will land on. - **Value for money: D.** $200 a month at the lowest tier, with managed SMS from $500, against $36 in the middle of the category. - **Free plan and trial: F.** No free plan or trial is shown on the pricing page. - **Features: C.** Opt-in popups, cart and browse abandonment, automations and a managed service, with SMS sold only as a higher tier. - **Ease of use: C.** No store rating on record, and a store has to be connected. - **Platforms and integrations: C.** Web only, marketed for Shopify stores, with no apps listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Recart's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - Recart's GPA of 1.4 is higher than 0 of the 77 other SMS and chat marketing tools we grade, and level with 1. - It stands best on ease of use (C, above 5 of 77) and worst on free plan and trial (F, above 0). - Its paid plans start at $200 a month, against a middle price of $36 for the category: 48 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 39 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace Recart you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 76 of the 77 other SMS and chat marketing tools grade higher. It costs $2,400 a year. - You could make: Popups: an app builder makes this well. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: Email sent in volume that still reaches the inbox. - You could not: Checkout, card payments and sales tax handled for you. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** SMS marketing, Popups, Marketing automation, Online store ## Alternatives - [Postscript](https://toolgpa.com/tools/postscript): SMS and RCS marketing for Shopify stores, billed per message sent. [Compare](https://toolgpa.com/compare/postscript-vs-recart) - [Attentive](https://toolgpa.com/tools/attentive): SMS, email, RCS and push marketing for retail brands, sold by quote. [Compare](https://toolgpa.com/compare/attentive-vs-recart) - [SimpleTexting](https://toolgpa.com/tools/simpletexting): SMS marketing and two-way texting priced by monthly message credits. [Compare](https://toolgpa.com/compare/recart-vs-simpletexting) - [Emotive](https://toolgpa.com/tools/emotive): SMS marketing and ad attribution for ecommerce brands. [Compare](https://toolgpa.com/compare/emotive-vs-recart) - [Octane AI](https://toolgpa.com/tools/octane-ai): AI quiz maker and analytics for Shopify brands. [Compare](https://toolgpa.com/compare/octane-ai-vs-recart) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://recart.com/sms-marketing-pricing-ecommerce - https://recart.com/ - https://recart.com/integrations Page: https://toolgpa.com/tools/recart Listed by ToolGPA (toolgpa.com).