# REDX review (2026): is it worth $60 a month?

> Seller lead lists and a lead manager for real estate agents

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

REDX sells lists of motivated seller leads (expired listings, for-sale-by-owner, for-rent-by-owner, pre-foreclosure and circle-prospecting leads) to real estate agents. A lead manager called Vortex, a power dialer, postcards and a social ad builder sit on top, and team accounts add extra seats.

- **Category:** CRM Software
- **Made by:** REDX LLC (since 2003)
- **Website:** https://www.redx.com
- **Runs on:** Web, iOS, Android
- **Who should skip it:** Not for you if you need a full CRM, as the lead manager is a simple pipeline.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, REDX is a paid product, starting at $60 per month for one lead type, billed monthly.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Build Your Own | $60 per month for each lead type, billed monthly | Pick individual lead types (expired, FSBO, FRBO, GeoLeads, pre-foreclosure) with Plus Insights and Vortex included. |
| Core | $199 per month, billed monthly ($1,990 billed yearly) | All five lead types with Plus Insights, skip tracing, Vortex, DIY mailers and postcards. Extra users $75 a month. |
| Connect | $299 per month, billed monthly ($2,980 billed yearly) | Core plus Ad Builder and a single-line power dialer with voicemail drop. Extra users $75 a month. |
| Pro | $349 per month, billed monthly ($3,480 billed yearly) | Connect with a three-line power dialer that calls up to 300 leads an hour. Extra users $99 a month. |

Read from https://www.redx.com/pricing on Nov 13, 2026. Prices change, so confirm with REDX before buying.

## Ways to pay less

- **Yearly billing on the three bundles** (Annual discount): Core is $1,990 a year, Connect $2,980 and Pro $3,480 when billed yearly, against $199, $299 and $349 a month. Source: https://www.redx.com/pricing

## Key features

- **Five seller lead types:** Expired listings, for-sale-by-owner, for-rent-by-owner, pre-foreclosure and GeoLeads for circle prospecting, with skip-traced contact details.
- **Vortex lead manager:** Gathers every REDX lead in one place to sort, filter and contact, with call scripts, objection handlers and Do-Not-Call checking. Free with any purchase.
- **Power dialer:** Single-line and three-line dialers with voicemail drop, a call queue and call tracking, sold in the Connect and Pro bundles.
- **Postcards and mailers:** Send branded postcards to chosen leads from Vortex, with QR-code scan alerts that tell you who looked.
- **Ad Builder:** Builds Facebook and Instagram ad campaigns that are synced to your lead lists.
- **Team accounts:** Extra users can be added to any bundle, and a separate REDX Teams product for teams includes Vortex.

## Good for

- Listing agents who prospect for expired and for-sale-by-owner sellers
- Solo agents who want leads, a dialer and a lead manager from one vendor
- Teams that add seats to a shared bundle

## Worth knowing

- It is a lead-list service first; the Vortex lead manager is a simple pipeline, not a full CRM.
- Each lead type costs $60 a month on its own, so the five-type Core bundle at $199 is the cheaper route for several.
- The dialer and Ad Builder are only in Connect and Pro, which cost $299 and $349 a month.
- Seats beyond the first cost $75 a month on Core and Connect and $99 on Pro.

## ToolGPA grades

**GPA: 1.6 out of 4**, graded Nov 13, 2026. REDX sells lead lists of expired listings, for-sale-by-owner homes and pre-foreclosures, with a lead manager and a power dialer. Each lead type is $60 a month on its own and the five-type bundle is $199, so it adds up fast. The lead manager is a simple pipeline, not a full CRM.

- **Value for money: D.** $60 a month per lead type, or $199 for the five-type Core bundle, which is in the dearest tenth (from $169). The dialer needs $299 a month and extra users are $75 each.
- **Free plan and trial: F.** No free plan and no trial on record. It starts at $60 a month.
- **Features: C.** Five seller lead types, the Vortex lead manager, a power dialer, mailers and an Ad Builder. The lead manager is a simple pipeline, and the dialer and Ad Builder sit on dearer plans.
- **Ease of use: C.** No store rating on record. You pick lead types, set up the dialer and run campaigns.
- **Platforms and integrations: B.** Web, iPhone and Android, with Sisu, Instagram and Facebook links. No desktop app is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from REDX's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among CRM tools

- REDX's GPA of 1.6 is higher than 3 of the 116 other CRM tools we grade, and level with 12.
- It stands best on platforms and integrations (B, above 24 of 116) and worst on free plan and trial (F, above 0).
- Its paid plans start at $60 a month, against a middle price of $29 for the category: 67 of the 93 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 38 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/crm

## Keep it, or make your own?

**Keep it.** To replace REDX you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 101 of the 116 other CRM tools grade higher. It costs $720 a year.

- You could make: Sales pipeline: an app builder makes this well.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: Phone numbers and calls carried over the phone network.
- You could not: Ad images and videos made to each network's sizes.
- You could not: A real app for iOS and Android. Something home-made would be a web page.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Sisu, Instagram, Facebook

**Tags:** Sales pipeline, Marketing automation, Ad creative, Business phone line

## Alternatives

- [Follow Up Boss](https://toolgpa.com/tools/follow-up-boss): Real estate CRM that routes and follows up on incoming leads. [Compare](https://toolgpa.com/compare/follow-up-boss-vs-redx)
- [Lofty](https://toolgpa.com/tools/lofty): Real estate CRM with IDX websites, AI agents and lead generation. [Compare](https://toolgpa.com/compare/lofty-vs-redx)
- [BoldTrail (kvCORE)](https://toolgpa.com/tools/kvcore): Real estate platform with a Smart CRM, IDX websites and lead tools. [Compare](https://toolgpa.com/compare/kvcore-vs-redx)
- [Top Producer](https://toolgpa.com/tools/top-producer): Real estate CRM with MLS reports, workflows and optional lead gen. [Compare](https://toolgpa.com/compare/redx-vs-top-producer)
- [Real Geeks](https://toolgpa.com/tools/real-geeks): Real estate platform with an IDX website, CRM and lead packages. [Compare](https://toolgpa.com/compare/real-geeks-vs-redx)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.redx.com/pricing
- https://www.redx.com
- https://www.redx.com/products/vortex
- https://www.redx.com/integrations
- https://www.redx.com/about

Page: https://toolgpa.com/tools/redx
Listed by ToolGPA (toolgpa.com).
