# ReferralCandy

> Customer referral and affiliate programs for online stores

ReferralCandy runs customer referral and affiliate programs for online stores, chiefly on Shopify, with plugins for BigCommerce, WooCommerce and Magento and an email-based install for custom stores. Shoppers and affiliates share links or custom coupon codes, and rewards go out as store credit or cash through PayPal, Venmo, bank transfer or Tremendous virtual cards. Every plan has every feature; you pay a monthly fee plus a success fee on referred new customers.

- **Category:** Affiliate & Referral Software
- **Made by:** Anafore Pte Ltd (since 2010)
- **Website:** https://www.referralcandy.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

ReferralCandy is a paid product with a free trial, starting at $9 per month.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial on any plan, starting when the app is activated.

| Plan | Price | What you get |
| --- | --- | --- |
| Basic | $9 per month | Plus a 10.5% success fee on referred new customers' first three orders. Every feature, unlimited campaigns and full API access. |
| Grow | $79 per month | Plus a 3.5% success fee. For brands growing referral and affiliate revenue; the vendor's example puts $12,000 of referred sales at $499 for the month. |
| Scale | $249 per month | Plus a 1.5% success fee, for high-volume brands where margins matter. |
| Enterprise | $799 per month | Plus a 0.25% success fee, with dedicated onboarding and an account manager. |

Read from https://www.referralcandy.com/pricing/ on Oct 18, 2026. Prices change, so confirm with ReferralCandy before buying.

## Key features

- **Referrals and affiliates in one app:** Run a customer referral program and an affiliate program side by side, with unlimited campaigns and custom coupon codes; a loyalty program is offered on Shopify.
- **Store platforms:** One-click install on Shopify, plugins for BigCommerce, WooCommerce and Magento, and an email-based install for custom stores, at the same price.
- **Cash or store-credit rewards:** Pay advocates in store credit, or in cash through PayPal, Venmo, bank transfer or Tremendous virtual debit cards, with no transaction fee added.
- **Fraud Center:** Exact self-referrals, existing customers and already-referred friends are blocked automatically; close name matches, shared IPs and bursts of referrals are flagged for review.
- **Integrations and API:** Connect Klaviyo, Mailchimp, Omnisend, Recharge and Tremendous, and build on full API access on every plan.

## Good for

- Shopify stores that want customers to refer friends for a reward
- Brands running a small affiliate or ambassador program next to referrals
- Stores that prefer month-to-month billing with no contract

## Worth knowing

- Each plan adds a success fee of 10.5%, 3.5%, 1.5% or 0.25% of referred new customers' first three orders, after discounts and before tax and shipping.
- Each extra store costs $20 a month plus the main store's success-fee rate.
- PayPal, Venmo and bank-transfer payouts carry the provider's own fees; Tremendous cards and store credit do not.
- Billing is month to month only; no yearly price is listed.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. ReferralCandy gets your shoppers referring friends, and runs a small affiliate program next to it, with every feature on every plan and rewards in store credit or cash. It works on Shopify, BigCommerce, WooCommerce, Magento and custom stores at the same price. The success fee on each referred sale is the number you'll be watching.

- **Value for money: D.** Graded on $5,000 a month of referred sales: Grow is $79 plus a 3.5% success fee ($175), so $254 a month, with no yearly price. Basic's 10.5% fee would make it $534. That's just inside this category's dearest tenth.
- **Free plan and trial: C.** No free plan, but a 7-day free trial on any plan, and the clock starts when you switch the app on, not when you install it. The listing doesn't say whether it wants a card.
- **Features: B.** Customer referrals and affiliates side by side, unlimited campaigns, custom coupon codes, store credit or cash through PayPal, Venmo, bank or virtual cards, a Fraud Center that blocks self-referrals, and full API access. Every plan has every feature.
- **Ease of use: C.** No rating on record. It's one click on Shopify and a plugin elsewhere, but you'll still set rewards, coupons and fraud rules before friends start referring.
- **Platforms and integrations: B.** Web, with Shopify, BigCommerce, WooCommerce and Magento, plus Klaviyo, Mailchimp, Recharge and Tremendous, and full API access on every plan. No desktop or phone app, so B is the top.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from ReferralCandy's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among affiliate and referral tools

- ReferralCandy's GPA of 2.2 is higher than 3 of the 14 other affiliate and referral tools we grade, and level with 4.
- It stands best on features (B, above 1 of 14) and worst on value for money (D, above 1).
- Its paid plans start at $9 a month, against a middle price of $49 for the category: 0 of the 11 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.

The category's chart of price against score: https://toolgpa.com/charts/affiliate-software

## Keep it, or make your own?

**Keep it.** To replace ReferralCandy you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 7 of the 14 other affiliate and referral tools grade higher. It costs $108 a year.

- You could not: Payouts to partners in many countries, with their tax forms.
- You could not: Every click and sale traced back to the right partner.
- You could not: It plugs into other products, Shopify, BigCommerce and WooCommerce among them, and has an API.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, BigCommerce, WooCommerce, Magento, Klaviyo, Mailchimp, Recharge, Tremendous

**Tags:** Affiliate tracking, Partner payouts, Public API

## Alternatives

- [Friendbuy](https://toolgpa.com/tools/friendbuy): Referral, loyalty and influencer programs for consumer brands. [Compare](https://toolgpa.com/compare/friendbuy-vs-referralcandy)
- [UpPromote](https://toolgpa.com/tools/uppromote): Affiliate, influencer and referral programs for Shopify stores. [Compare](https://toolgpa.com/compare/referralcandy-vs-uppromote)
- [Social Snowball](https://toolgpa.com/tools/social-snowball): Affiliate, influencer and referral programs for Shopify DTC brands. [Compare](https://toolgpa.com/compare/referralcandy-vs-social-snowball)
- [GoAffPro](https://toolgpa.com/tools/goaffpro): Affiliate and multi-level marketing app for online stores. [Compare](https://toolgpa.com/compare/goaffpro-vs-referralcandy)
- [Refersion](https://toolgpa.com/tools/refersion): Affiliate and influencer program software for online stores. [Compare](https://toolgpa.com/compare/referralcandy-vs-refersion)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.referralcandy.com/pricing/
- https://www.referralcandy.com/about/
- https://www.referralcandy.com/terms/
- https://www.referralcandy.com/integrations/
- https://help.referralcandy.com/en/articles/2457877-automated-fraud-prevention-mechanisms
- https://www.referralcandy.com/loyalty-marketing/

Page: https://toolgpa.com/tools/referralcandy
Listed by ToolGPA (toolgpa.com).