# Reform review (2026): is it worth $15 a month, billed yearly?

> Multi-step lead-generation form builder with conversion tooling

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Reform is a form builder aimed at marketers collecting sales leads. It builds multi-step forms with conditional logic, tracks partial submissions and sends responses to CRM and marketing tools. It is made by FunnelEnvy, a conversion-optimization firm that also offers custom-built forms.

- **Category:** Forms & Surveys
- **Made by:** FunnelEnvy
- **Website:** https://www.reform.app
- **Runs on:** Web
- **Who should skip it:** Tight if you want free, as free forms can't be published or shared.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Reform is a paid product with a free trial, starting at $15 per month, billed monthly ($150 per year billed annually).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial of Pro features, card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Free plan | $0 | Build forms with basic features and Reform branding; forms cannot be published or used live. |
| Basic plan | $15 per month, billed monthly ($150 per year billed annually) | Unlimited responses, publishing and embedding, no Reform branding, reCAPTCHA, headless forms and basic integrations such as Google Sheets, Notion and Zapier. |
| Pro plan | $35 per month, billed monthly ($350 per year billed annually) | Basic plus team access, file upload, multi-outcome logic, save-and-return drafts, incomplete responses, custom CSS and JavaScript, webhooks and CRM integrations. |

Read from https://www.reform.app/pricing on Nov 13, 2026. Prices change, so confirm with Reform before buying.

## Ways to pay less

- **Yearly billing saves 16%** (Annual discount): The pricing page shows Basic at $150 and Pro at $350 a year when billed annually, against $180 and $420 on monthly billing, and says yearly billing saves 16%. Source: https://www.reform.app/pricing

## Key features

- **Multi-step forms:** Split a form across steps, with conditional logic and routing based on answers.
- **Partial submissions:** Respondents can save a draft and return by email link; on Pro, owners can see incomplete responses.
- **CRM and automation connections:** Sends responses to Google Sheets, Notion and Zapier on Basic, and to Kit, HubSpot and Close on Pro.
- **Headless forms:** Basic and Pro plans can use forms headlessly for full control of the design.
- **Custom code and webhooks:** Pro adds custom CSS and JavaScript and webhooks for custom integrations.
- **Done-for-you forms:** FunnelEnvy conversion specialists design and build a customized lead-generation funnel on request.

## Good for

- Marketing teams running lead-gen forms that feed a CRM
- Landing pages that need multi-step forms and drop-off visibility
- Teams that want a specialist agency to build the form for them

## Worth knowing

- Forms on the Free plan cannot be published or shared publicly.
- The 14-day trial is Pro only and needs a card; it charges for Pro automatically unless canceled.
- Team access, file upload, webhooks and CRM integrations such as HubSpot need Pro.
- The pricing page lists Salesforce as coming soon.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 13, 2026. Reform is a multi-step form builder aimed at lead generation, with partial submissions and CRM connections. Forms on the free plan cannot be published, and the 14-day trial needs a card.

- **Value for money: C.** Basic is $15 a month and Pro $35, in the middle of form tools.
- **Free plan and trial: D.** A 14-day Pro trial that needs a card and charges automatically unless canceled. The free plan can't publish forms.
- **Features: B.** Multi-step forms, partial submissions, headless forms, custom code, webhooks and CRM connections. Salesforce is listed as coming soon, but that is not core.
- **Ease of use: C.** No store rating on record, and it is a web app where the work is building each form, so it sits at C.
- **Platforms and integrations: B.** Web only, with eight listed integrations including Sheets, Notion and Zapier.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Reform's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among form and survey tools

- Reform's GPA of 2.2 is higher than 56 of the 148 other form and survey tools we grade, and level with 31.
- It stands best on features (B, above 96 of 148) and worst on free plan and trial (D, above 18).
- Its paid plans start at $15 a month, against a middle price of $20 for the category: 38 of the 114 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/forms

## Keep it, or make your own?

**Keep it.** To replace Reform you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. It costs $180 a year.

- You could make: Forms and templates: an app builder makes these well.
- You could not: Connections to other products, each kept working as those products change.
- You could not: A builder that other people can use without writing code.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Sheets, Notion, Zapier, Kit, HubSpot, Close, Slack, Google Analytics

**Tags:** Forms, Workflow automation, Templates, No-code, Public API

## Alternatives

- [Typeform](https://toolgpa.com/tools/typeform): Form, survey and quiz builder with logic, AI and video questions. [Compare](https://toolgpa.com/compare/reform-vs-typeform)
- [Cognito Forms](https://toolgpa.com/tools/cognito-forms): Form builder with calculations, payments and approval workflows. [Compare](https://toolgpa.com/compare/cognito-forms-vs-reform)
- [Heyflow](https://toolgpa.com/tools/heyflow): No-code builder for lead funnels and multi-step forms. [Compare](https://toolgpa.com/compare/heyflow-vs-reform)
- [Formstack](https://toolgpa.com/tools/formstack): No-code forms with document generation and eSignatures. [Compare](https://toolgpa.com/compare/formstack-vs-reform)
- [Fillout](https://toolgpa.com/tools/fillout): Form builder with unlimited seats, payments and scheduling. [Compare](https://toolgpa.com/compare/fillout-vs-reform)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.reform.app/pricing
- https://www.reform.app/about

Page: https://toolgpa.com/tools/reform
Listed by ToolGPA (toolgpa.com).