# Reporting Ninja review (2026): is it worth $20 a month, billed yearly?

> Marketing reports for agencies, built by AI or by hand

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Reporting Ninja pulls data from ad, analytics, social, email and ecommerce accounts into client-ready reports, with a report builder, Looker Studio (Data Studio) connectors, a Google Sheets add-on and a REST API. Every plan has every feature; plans differ only in report and account counts.

- **Category:** Ad Creative & Reporting
- **Made by:** Reporting Ninja (since 2015)
- **Website:** https://www.reportingninja.com
- **Runs on:** Web
- **Who should skip it:** Tight if you have a long client list, as Starter stops at 10 reports and 10 accounts of each type.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Reporting Ninja is a paid product with a free trial, starting at $20 per month, billed annually ($25 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 15-day free trial, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $20 per month, billed annually ($25 billed monthly) | 10 reports and 10 accounts of each type; unlimited users. |
| Small | $40 per month, billed annually ($50 billed monthly) | 30 reports and 30 accounts of each type; unlimited users. |
| Medium | $70 per month, billed annually ($88 billed monthly) | 70 reports and 70 accounts of each type; unlimited users. |
| Large | $120 per month, billed annually ($150 billed monthly) | 150 reports and 150 accounts of each type; unlimited users. |
| Custom plan | Custom | Larger volumes, quoted on request. |

Read from https://www.reportingninja.com/pricing on Nov 13, 2026. Prices change, so confirm with Reporting Ninja before buying.

## Ways to pay less

- **20% off with annual billing** (Annual discount): Annual billing shows 20% off the monthly price, and quarterly billing shows 10% off. Source: https://www.reportingninja.com/pricing

## Key features

- **Report builder:** Reports are collections of widgets that can mix several data sources and client accounts, then be scheduled and sent as PDFs.
- **AI report building:** An AI builder, AI widget and AI summary are included on every plan, with monthly AI credits that renew.
- **Looker Studio connectors:** Data Studio connectors bring the same accounts into Looker Studio, with unlimited reports there.
- **White label and client portal:** Reports can carry the agency's branding and be shared through a client portal or share links.
- **Sheets add-on, API and MCP:** A Google Sheets add-on, a REST API and an MCP connector for Claude and ChatGPT are part of every plan.
- **Alerts:** Alerts with AI explanations flag changes in the connected data.

## Good for

- Marketing agencies and freelancers reporting to several clients
- In-house teams that need PPC, SEO and social numbers in one report
- Teams that want flat pricing with unlimited users

## Worth knowing

- Plans are sized by reports and by accounts of each type, so large client lists need the Large plan or a custom quote.
- The 15-day trial needs no card, but the page does not describe a permanent free plan.
- If you cancel, you are billed for the current month and not again afterward.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Nov 13, 2026. Reporting Ninja builds client reports from ad and analytics accounts, by AI or by hand, and sends them as PDFs. Plans are sized by report and account counts, so a long client list pushes you to the $120 Large plan or a quote, and there is no permanent free plan.

- **Value for money: B.** $20 a month on yearly billing ($25 monthly), inside the cheapest quarter of a category whose cheapest quarter starts at $26. Users are unlimited on every plan.
- **Free plan and trial: C.** A 15-day trial with no card. There is no permanent free plan.
- **Features: B.** Report builder, AI report builder and summaries, white label, client portal, Looker Studio connectors, Sheets add-on, API, MCP and alerts. The listing names no gap in the core job.
- **Ease of use: C.** You build or generate each report and connect each client account. We found no store rating.
- **Platforms and integrations: B.** Web app with Google Analytics 4, Google and Meta Ads, LinkedIn, TikTok, Mailchimp, Klaviyo and Shopify, plus an API and MCP. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Reporting Ninja's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among ad creative and reporting tools

- Reporting Ninja's GPA of 2.6 is higher than 72 of the 72 other ad creative and reporting tools we grade.
- It stands best on value for money (B, above 64 of 72) and worst on ease of use (C, above 0).
- Its paid plans start at $20 a month, against a middle price of $49.50 for the category: 9 of the 51 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/ad-tools

## Keep it, or make your own?

**Keep it.** The plain part of Reporting Ninja you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.6 is higher than 72 of the 72 other ad creative and reporting tools we grade. It costs $240 a year.

- You could make: Reports: an app builder makes this well.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, Google Analytics 4, Google Ads and Meta Ads among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: Hooks into the device itself: widgets.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Mailchimp, Klaviyo, Shopify

**Tags:** Reports, Dashboards, AI features, Public API

## Alternatives

- [Supermetrics](https://toolgpa.com/tools/supermetrics): Marketing data connectors for sheets, BI tools and AI chats. [Compare](https://toolgpa.com/compare/reporting-ninja-vs-supermetrics)
- [AgencyAnalytics](https://toolgpa.com/tools/agencyanalytics): White-labeled client reporting dashboards for marketing agencies. [Compare](https://toolgpa.com/compare/agencyanalytics-vs-reporting-ninja)
- [Swydo](https://toolgpa.com/tools/swydo): Agency client reports and KPI monitoring, priced per data source. [Compare](https://toolgpa.com/compare/reporting-ninja-vs-swydo)
- [Whatagraph](https://toolgpa.com/tools/whatagraph): Marketing reports and dashboards built by AI agents, for agencies. [Compare](https://toolgpa.com/compare/reporting-ninja-vs-whatagraph)
- [Databox](https://toolgpa.com/tools/databox): Reporting dashboards with an AI analyst over 130+ connected sources. [Compare](https://toolgpa.com/compare/databox-vs-reporting-ninja)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.reportingninja.com/pricing
- https://www.reportingninja.com
- https://www.reportingninja.com/integrations
- https://www.reportingninja.com/about

Page: https://toolgpa.com/tools/reporting-ninja
Listed by ToolGPA (toolgpa.com).
