# Reputation review (2026): is it worth $80 a month? > Reviews, listings and feedback platform for multi-location brands Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Reputation is a reputation management platform for businesses with many locations, aimed at industries such as healthcare, automotive, real estate, restaurants, financial services, senior living and retail. It requests and answers reviews with AI drafts, syncs business listings to more than 100 sites, publishes location pages and scores each location's readiness for AI search. Higher plans add sentiment analytics and customer surveys, priced per location. - **Category:** Local SEO Tools - **Made by:** Reputation.com, Inc. - **Website:** https://reputation.com - **Runs on:** Web - **Who should skip it:** Watch out: every plan is bought through a sales call, and the billing term isn't stated. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Reputation is a paid product, starting at $80 per location / month. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Rep Core | $80 per location / month; billing term not stated | Review collection, requests and AI responses, plus business listings and local SEO. Sold through sales. | | Rep Core + Pulse | $115 per location / month; billing term not stated | Adds Rep Score and Journey Insights, AI Reputation Manager, Pulse Analytics and one basic survey template. Sold through sales. | | Rep Core + Surveys | $150 per location / month; billing term not stated | Adds six custom survey templates, email survey requests, targeted outreach campaigns and deeper experience insights. Sold through sales. | | Enterprise | Custom | For 125 or more locations, with dedicated infrastructure and a customer success manager. | Read from https://reputation.com/pricing on Oct 23, 2026. Prices change, so confirm with Reputation before buying. ## Key features - **Review requests and replies:** Ask for reviews by text or email after a visit, see reviews from many sites in one inbox, and reply with templates or AI-drafted responses. - **Listings and local SEO:** Sync business details across 100+ sites, including Google, Apple Maps, Yelp, Bing and Facebook, with bulk edits and access by brand, region or location. - **Location pages:** SEO landing pages for each location that show recent reviews with schema markup and draw on the same listing data. - **AI search readiness:** A per-location AI readiness score with a ranked action plan, and an AI Reputation Manager that shows how listings are read and ranked. - **Insights and Reputation IQ:** Sentiment and topic analysis across reviews and feedback, a Rep Score per location, and Reputation IQ for asking questions of that data in plain language. - **Surveys and Actions:** Collect private feedback through surveys, and with the Actions add-on turn complaints into tickets routed to the right team. ## Good for - Brands with dozens or thousands of locations managing reviews centrally - Healthcare, automotive and property groups with industry review sites - Marketing teams that want listings, reviews and surveys in one system ## Worth knowing - Every plan is bought through a sales call; there is no free plan or free trial, and the page does not say whether prices are billed monthly or yearly. - Competitive Insights, Actions and ticketing, and the Social Suite are paid add-ons with no published price. - Industry sites such as Yelp, Tripadvisor, Vitals and Apartment Ratings come as Premium Sources, and CRM or EHR connections as Premium Integrations, at extra cost. - Pricing for 125 or more locations is a custom Enterprise quote. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Oct 23, 2026. Reputation gathers and answers reviews with AI drafts, syncs listings to more than 100 sites, builds location pages and scores each location for AI search, for brands with many locations. Plans start at $80 a location a month, but every one is bought through a sales call, with no trial and add-ons that carry no published price. - **Value for money: C.** Rep Core is $80 a location a month, above this category's dearer quarter ($59) but short of its dearest tenth ($99). Every plan goes through sales, the billing term isn't stated, and several add-ons have no published price. - **Free plan and trial: F.** Nothing free: no free plan and no trial, and every plan is bought through a sales call. - **Features: C.** Review requests and AI replies, listings on 100+ sites, location pages with review schema, an AI readiness score, sentiment analysis and surveys. The gaps are in the listing: industry review sites and competitor insights cost extra, and no rank tracking is on record. - **Ease of use: C.** No rating on record. It's set up through sales for many locations, with access split by brand, region or location. - **Platforms and integrations: B.** Web only, with no desktop or phone app. Listings sync to Google, Apple Maps, Yelp, Bing, Facebook and 100+ other sites, and CRM or EHR links are paid extras. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Reputation's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among local SEO tools - Reputation's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10. - It stands best on platforms and integrations (B, above 13 of 61) and worst on free plan and trial (F, above 0). - Its paid plans start at $80 a month, against a middle price of $30.50 for the category: 37 of the 47 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/local-seo ## Keep it, or make your own? **Keep it.** To replace Reputation you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 47 of the 61 other local SEO tools grade higher. It costs $960 a year. - You could make: Review collection and surveys: an app builder makes these well. - You could not: Listings sent to dozens of directories and map apps, which takes an agreement with each. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: It plugs into other products, Google, Apple Maps and Yelp among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google, Apple Maps, Yelp, Bing, Facebook **Tags:** Review collection, Local listings, Surveys, AI search visibility, AI features ## Alternatives - [Yext](https://toolgpa.com/tools/yext): Enterprise listings, reviews and AI visibility for many locations. [Compare](https://toolgpa.com/compare/reputation-vs-yext) - [Birdeye](https://toolgpa.com/tools/birdeye): Review management and AI agents for multi-location local businesses. [Compare](https://toolgpa.com/compare/birdeye-vs-reputation) - [SOCi](https://toolgpa.com/tools/soci): AI agents for listings, reviews and social at multi-location brands. [Compare](https://toolgpa.com/compare/reputation-vs-soci) - [Uberall](https://toolgpa.com/tools/uberall): Listings, reviews and local social for multi-location brands. [Compare](https://toolgpa.com/compare/reputation-vs-uberall) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://reputation.com/pricing - https://reputation.com/ - https://reputation.com/platform/listing-local-seo - https://reputation.com/platform/reviews - https://reputation.com/platform/pages - https://reputation.com/platform/reputation-iq - https://reputation.com/about Page: https://toolgpa.com/tools/reputation Listed by ToolGPA (toolgpa.com).