# Riddle review (2026): is it worth $119 a month, billed yearly?

> Quiz, poll and form maker for publishers and brands

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Riddle is a content builder for quizzes, polls, personality tests, forms, leaderboards and minigames that are embedded on a website. It is aimed at publishers, brands and agencies. All formats are on every plan, and views, responses and leads are unlimited. Plans differ in customization, tracking, API access and enterprise features.

- **Category:** Forms & Surveys
- **Made by:** Riddle
- **Website:** https://www.riddle.com
- **Runs on:** Web
- **Who should skip it:** Pricey if you're one person: Pro starts at $119 a month.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Riddle is a paid product with a free trial, starting at $119 per month, billed annually ($129 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Pro | $119 per month, billed annually ($129 billed monthly) | Unlimited content, views and leads; all 35+ formats, white-label branding, and MCP for AI tools. Extra users $19, extra domains $39. |
| Business | $349 per month, billed annually ($399 billed monthly) | Pro plus custom CSS and fonts, Stats, Leads and Builder API, mp4 upload and advanced tracking. Extra users $19, extra domains $39. |
| Enterprise | $749 per month base price, billed annually ($799 billed monthly) | Business plus ads, SSO, custom roles, multi-quiz leaderboards, custom contracts and 2 hours of design work a month. |

Read from https://www.riddle.com/pricing on Nov 13, 2026. Prices change, so confirm with Riddle before buying.

## Ways to pay less

- **Save up to 12% with annual billing** (Annual discount): The pricing page shows lower per-month prices when paying annually, labelled Save up to 12%. Source: https://www.riddle.com/pricing

## Key features

- **Many content formats:** Trivia and personality quizzes, polls, surveys, forms, predictors, leaderboards, minigames and stories, all on every plan.
- **Create with AI:** Built-in AI drafts quizzes, polls and personality tests from a topic, URL or file; MCP lets Claude or ChatGPT build Riddles.
- **Lead capture and giveaways:** Unlimited leads, with giveaways that draw winners automatically, and lead export or sync to tools such as Mailchimp and Brevo.
- **Branching and personalization:** Different questions or results by answer, variables in text, question banks, timers and scheduling.
- **Stats and tracking:** Views, starts, completions, lead funnels and audience insights; GTM, Google Analytics and Matomo tracking on Business.
- **EU hosting and compliance:** Riddle says it is ISO 27001 certified, GDPR-compliant with data hosted in Germany and Luxembourg, and WCAG 2.2 AA accessible.

## Good for

- Publishers who want quizzes and polls that lift time on site
- Brands running giveaways or collecting leads without per-lead fees
- Agencies that need white-label content across several domains

## Worth knowing

- There is no free plan; every paid plan starts after a 14-day trial.
- The Pro plan has no API access; the Stats, Leads and Builder API start on Business.
- Extra users cost $19 and extra domains $39 on every plan.
- Enterprise is a base price of $749 a month, with SSO and ads only on that plan.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Nov 13, 2026. Riddle makes quizzes, polls, forms and leaderboards for websites, with all formats on every plan. There's no free plan, it starts at $119 a month, and the API waits on a plan three times dearer.

- **Value for money: D.** $119 a month billed yearly is the start of the forms category's dearest tenth. Extra users cost $19 and extra domains $39.
- **Free plan and trial: C.** 14-day free trial with no card needed. No free plan after it.
- **Features: C.** 35+ formats, lead capture, branching and stats. But the Pro plan has no API, and custom CSS, advanced tracking and the API sit on Business at $349.
- **Ease of use: C.** No store rating on record. You build every piece of content yourself.
- **Platforms and integrations: B.** Web only, with Mailchimp, Brevo, ActiveCampaign, Zapier, Salesforce and Google Sheets, and an API on Business.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Riddle's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among form and survey tools

- Riddle's GPA of 2.0 is higher than 26 of the 148 other form and survey tools we grade, and level with 29.
- It stands best on platforms and integrations (B, above 46 of 148) and worst on value for money (D, above 1).
- Its paid plans start at $119 a month, against a middle price of $20 for the category: 99 of the 114 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 38 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/forms

## Keep it, or make your own?

**Your call.** A form at its plainest is questions, a button and a table of answers. You could make the core of Riddle for yourself: forms, surveys and templates. What you would give up is listed below. Whether that is worth the price is your call. It costs $1,428 a year.

- You could make: Forms, surveys and templates: an app builder makes these well.
- You could make: It runs in a browser, which is where something home-made would run too.
- You could not: It plugs into other products, Google Sheets, Mailchimp and Brevo among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Sheets, Mailchimp, Brevo, ActiveCampaign, AWeber, Zapier, Salesforce, Google Drive

**Tags:** Forms, Surveys, Templates, AI features, Public API

## Alternatives

- [Outgrow](https://toolgpa.com/tools/outgrow): No-code builder for quizzes, calculators and lead-capture forms. [Compare](https://toolgpa.com/compare/outgrow-vs-riddle)
- [Interact](https://toolgpa.com/tools/interact): Quiz maker for lead generation and product recommendations. [Compare](https://toolgpa.com/compare/interact-vs-riddle)
- [Opinion Stage](https://toolgpa.com/tools/opinion-stage): Quiz, poll, survey and form maker for lead capture. [Compare](https://toolgpa.com/compare/opinion-stage-vs-riddle)
- [Typeform](https://toolgpa.com/tools/typeform): Form, survey and quiz builder with logic, AI and video questions. [Compare](https://toolgpa.com/compare/riddle-vs-typeform)
- [involve.me](https://toolgpa.com/tools/involve-me): Quiz funnel, form and calculator builder with CRM and email. [Compare](https://toolgpa.com/compare/involve-me-vs-riddle)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.riddle.com/pricing

Page: https://toolgpa.com/tools/riddle
Listed by ToolGPA (toolgpa.com).