# Rival IQ review (2026): is it worth $199 a month, billed yearly? > Social media benchmarking against competitors, with reports Checked Nov 12, 2026 ยท graded Nov 13, 2026 by ToolGPA. Rival IQ is a social analytics service for tracking your own social accounts alongside competitors and other companies. It collects public metrics from the major networks, analyzes posts and hashtags, and produces scheduled reports and alerts. Plans are sized by the number of tracked companies. - **Category:** Social Media Schedulers - **Made by:** Rival IQ (since 2012) - **Website:** https://www.rivaliq.com - **Runs on:** Web - **Who should skip it:** Pricey if you track a handful of rivals, as the entry plan is $199 a month. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Rival IQ is a paid product with a free trial, starting at $199 per month, billed annually ($239 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Drive | $199 per month for 10 companies, billed annually ($239 billed monthly) | 10 tracked companies, 6 months of data history and 1 user. Extra companies cost $50 a month per 5; extra users $10 a month. | | Engage | $299 per month for 20 companies, billed annually ($349 billed monthly) | 20 companies, 12 months of history, 2 users, 2 social listening saved searches, private data analysis and Facebook Ads reporting. | | Engage Pro | $469 per month for 40 companies, billed annually ($559 billed monthly) | 40 companies, 24 months of history, 5 users, 10 listening saved searches, multi-handle private data and estimated impressions. | | Enterprise | Custom | Enterprise and volume packages for larger tracking needs, quoted by the sales team. | Read from https://www.rivaliq.com/pricing/ on Nov 12, 2026. Prices change, so confirm with Rival IQ before buying. ## Ways to pay less - **Save 15% with annual billing** (Annual discount): Rival IQ's pricing page says annual plans save 15% against monthly billing. Source: https://www.rivaliq.com/pricing/ - **Nonprofit pricing and training** (Nonprofit): The pricing FAQ says Rival IQ offers nonprofit pricing and training; the terms are given on request. Source: https://www.rivaliq.com/pricing/ ## Key features - **Competitive benchmarking:** Tracks one handle per network for each company you add, so your accounts can be compared with competitors, partners or influencers. - **Social posts analysis:** Analyzes every available post from the tracked companies, with hashtag analysis and a chart builder that is included on every plan. - **Scheduled reports and alerts:** Reports can be exported as CSV, PowerPoint, PDF or PNG and delivered automatically. Email alerts flag a breakout post or a change by a tracked company. - **Social listening:** Saved searches monitor topics and mentions continuously on Engage and above, and Instant Search covers one-off research. - **Private account analytics:** Engage adds reporting on your own Facebook, Instagram, Twitter and LinkedIn data, and Facebook Ads reports and alerts. - **Data Studio connector:** Engage and Engage Pro can send social metrics into Google Data Studio. API access is a paid add-on on Engage Pro. ## Good for - Marketing teams that benchmark their accounts against competitors - Agencies reporting on several clients' social performance ## Worth knowing - Plans are capped by tracked companies (10, 20 or 40), and extra companies are sold in packs of 5 for $50 a month. - Rival IQ is for analytics and listening; the pricing page lists no publishing or scheduling. - Data history is limited by plan, from 6 months on Drive to 24 on Engage Pro, and begins when a company is first tracked. - Monthly plans can be paid only by credit card; invoicing is offered on annual plans. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 13, 2026. Rival IQ tracks your accounts next to competitors and sends scheduled reports and alerts. It starts at $199 a month for 10 companies, which is in the dearest tenth of social tools, and it does analytics and listening only, with no publishing. - **Value for money: D.** Drive is $199 a month billed yearly ($239 monthly), against a dearest-tenth line of $129 for social tools. Extra companies are $50 a month per 5. - **Free plan and trial: C.** A 14-day free trial with no card, and no free plan. - **Features: C.** Benchmarking, post and hashtag analysis, scheduled reports, alerts and listening on dearer plans. The pricing page lists no publishing or scheduling. - **Ease of use: C.** No store rating on record. You add companies and handles before the reports mean anything. - **Platforms and integrations: C.** Web only. A Data Studio connector sits on Engage and above, and API access is a paid add-on on Engage Pro. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Rival IQ's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among social media schedulers - Rival IQ's GPA of 1.8 is higher than 2 of the 49 other social media schedulers we grade, and level with 5. - It stands best on free plan and trial (C, above 12 of 49) and worst on value for money (D, above 0). - Its paid plans start at $199 a month, against a middle price of $29 for the category: 42 of the 44 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 35 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/social-media ## Keep it, or make your own? **Your call.** You could make the core of Rival IQ for yourself: reports. What you would give up is listed below. Whether that is worth the price is your call. It costs $2,388 a year. - You could make: Reports: an app builder makes this well. - You could make: It runs in a browser, which is where something home-made would run too. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Google Data Studio, Facebook Ads and Instagram among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Data Studio, Facebook Ads, Instagram, LinkedIn **Tags:** Reports, Dashboards, Public API ## Alternatives - [Socialinsider](https://toolgpa.com/tools/socialinsider): Social media analytics and competitor benchmarking. [Compare](https://toolgpa.com/compare/rival-iq-vs-socialinsider) - [Fanpage Karma](https://toolgpa.com/tools/fanpage-karma): Social analytics, publishing and inbox in one account. [Compare](https://toolgpa.com/compare/fanpage-karma-vs-rival-iq) - [Iconosquare](https://toolgpa.com/tools/iconosquare): Social media analytics and scheduling for brands and agencies. [Compare](https://toolgpa.com/compare/iconosquare-vs-rival-iq) - [Sprout Social](https://toolgpa.com/tools/sprout-social): Social media management with a shared inbox, listening and reports. [Compare](https://toolgpa.com/compare/rival-iq-vs-sprout-social) - [Brand24](https://toolgpa.com/tools/brand24): Social listening across social networks, news, blogs and podcasts. [Compare](https://toolgpa.com/compare/brand24-vs-rival-iq) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.rivaliq.com/pricing/ - https://www.rivaliq.com/about/ Page: https://toolgpa.com/tools/rival-iq Listed by ToolGPA (toolgpa.com).