# RivalSee review (2026): is it worth $69.99 a month? > Persona-based AI visibility tracking for businesses and agencies Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. RivalSee builds customer personas from a site's content, has them ask questions the way real buyers would, and runs those questions through ChatGPT, Google AI Overviews, Claude, Perplexity and Gemini. It reports how often each model names the brand or its competitors, which pages the models cite, and what content to add to close the gaps. Plans are priced per site, and an Agency Mode adds client dashboards and co-branded reports. - **Category:** AI Search Visibility (AEO & GEO) - **Made by:** Second Coffee, LLC - **Website:** https://www.rivalsee.com - **Runs on:** Web - **Who should skip it:** Skip it if you need daily numbers, as it refreshes weekly on Startup or twice a week on Pro. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, RivalSee is a paid product with a free trial, starting at $69.99 per month for 1 site, checked weekly. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** One free baseline scan: 1 persona, ChatGPT and Gemini only. | Plan | Price | What you get | | --- | --- | --- | | Startup | $69.99 per month for 1 site, checked weekly | 3 customer segments, 6 personas and 150+ queries per analysis across several AI models. Extra sites $59.99 a month each. | | Pro | $129.99 per month for 1 site, checked twice a week | 5 segments, 10 personas and 250+ queries per analysis, historical tracking and priority support. Extra sites $109.99 a month each. | | Enterprise / Agencies | Custom | Custom tracking cadences, Agency Mode for many client sites, white-label reporting and dedicated support. | Read from https://www.rivalsee.com/pricing on Oct 23, 2026. Prices change, so confirm with RivalSee before buying. ## Key features - **Automatic personas:** Reads your site to create customer segments and personas, then has each persona ask questions in its own context instead of using a keyword list. - **Multi-model tracking:** Scans ChatGPT (standard and Search mode), Google AI Overviews, Claude, Perplexity and Gemini, with share of voice and trends over time. - **Competitor benchmarks:** Tracks top competitors automatically, with win/loss analysis and the pages and sources AI cites when it recommends them. - **Content recommendations:** Flags prompts where you are missing, the pages models favor, the web searches AI runs and the content gaps to fill. - **Agency Mode:** Manages many client sites in one dashboard, with co-branded reports, shareable public links and view-only client access. ## Good for - Small businesses and SaaS companies on a modest budget - Agencies pitching AI visibility with shareable co-branded reports - Teams that think in customer segments rather than keyword lists ## Worth knowing - Data refreshes weekly on Startup and twice a week on Pro, not daily. - Reports are public, shareable links by default; paid plans can switch them to private. - There is no ongoing free plan; paid plans carry a 7-day money-back guarantee. - The homepage FAQ says plans start at $59 a month, but the pricing table shows $69.99 for the first site. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Oct 23, 2026. RivalSee reads your site, creates customer personas and has them ask questions the way buyers would, across ChatGPT, Google AI Overviews, Claude, Perplexity and Gemini. But data refreshes only weekly on the $69.99 plan, each extra site is $59.99, reports are public links unless you switch that off, there's no trial, and its FAQ and pricing table disagree on the starting price. - **Value for money: C.** Startup is $69.99 a month for one site checked weekly, above this category's $49 middle. Each extra site is $59.99, and twice-weekly checks need Pro at $129.99. - **Free plan and trial: D.** No free plan or trial. There's one free baseline scan with a single persona on ChatGPT and Gemini, plus a 7-day money-back guarantee. - **Features: C.** Personas built from your site, five engines including ChatGPT's search mode, rival win and loss analysis, cited pages and content gaps. The gap is in its own listing: data refreshes weekly on Startup and twice a week on Pro, never daily. - **Ease of use: C.** No rating on record. It builds the personas and questions itself, and you'll want to check them before trusting the numbers. - **Platforms and integrations: C.** Web only, and the listing names no integrations or API. Reports go out as shareable links. These are ToolGPA's own grades. Graded from this listing, whose facts were read from RivalSee's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI search visibility tools - RivalSee's GPA of 1.8 is higher than 13 of the 157 other AI search visibility tools we grade, and level with 15. - It stands best on value for money (C, above 19 of 157) and worst on free plan and trial (D, above 23). - Its paid plans start at $69.99 a month, against a middle price of $59 for the category: 70 of the 128 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 54 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-visibility ## Keep it, or make your own? **Keep it.** The plain part of RivalSee you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 129 of the 157 other AI search visibility tools grade higher. It costs $839.88 a year. - You could make: Reports: an app builder makes this well. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: A score built from what the top results for each keyword cover. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** AI search visibility, Reports, Content optimization ## Alternatives - [Otterly.AI](https://toolgpa.com/tools/otterly-ai): Daily brand and citation tracking across AI search engines. [Compare](https://toolgpa.com/compare/otterly-ai-vs-rivalsee) - [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/peec-ai-vs-rivalsee) - [Trakkr](https://toolgpa.com/tools/trakkr): AI visibility tracker covering eight AI models on every plan. [Compare](https://toolgpa.com/compare/rivalsee-vs-trakkr) - [AthenaHQ](https://toolgpa.com/tools/athenahq): Credit-based AI search tracking with content optimization agents. [Compare](https://toolgpa.com/compare/athenahq-vs-rivalsee) - [Profound](https://toolgpa.com/tools/profound): AI search visibility tracking with an AI marketing agent built in. [Compare](https://toolgpa.com/compare/profound-vs-rivalsee) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://www.rivalsee.com/pricing - https://www.rivalsee.com/ Page: https://toolgpa.com/tools/rivalsee Listed by ToolGPA (toolgpa.com).