# Robly review (2026): is it worth $15 a month, billed yearly?

> Email marketing with send-time and resend tools for opens

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Robly is an email marketing service sold by contact count, with unlimited sends on each plan. It adds machine-timed delivery (Robly AI), automatic resends to non-openers (OpenGen) and a targeting tool called Engage, alongside templates, segmentation, forms and A/B testing. SMS is an add-on.

- **Category:** Email Marketing & Newsletters
- **Made by:** Robly
- **Website:** https://robly.com
- **Runs on:** Web
- **Who should skip it:** Not for you if you want a free plan, because it's a 14-day trial then paid.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Robly is a paid product with a free trial, starting at $15 per month for up to 500 contacts, billed annually.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial.

| Plan | Price | What you get |
| --- | --- | --- |
| Up to 500 contacts | $15 per month, billed annually ($19 billed monthly) | Unlimited emails, templates, segmentation, forms, A/B tests and reports. |
| 501 to 2,500 contacts | $29 per month, billed annually ($35 billed monthly) | Same features; the price rises with the list. |
| 2,500 to 5,000 contacts | $49 per month, billed annually ($58 billed monthly) | Same features; the price rises with the list. |

Read from https://www.robly.com/pricing on Nov 13, 2026. Prices change, so confirm with Robly before buying.

## Ways to pay less

- **Lower price with annual billing** (Annual discount): The pricing page has a monthly and an annual toggle; annual is $4 to $9 a month cheaper on the steps shown. Source: https://www.robly.com/pricing

## Key features

- **Robly AI:** Delivers a campaign at the time the vendor's model picks as best for each subscriber.
- **OpenGen:** Resends a campaign to those who did not open the first time, to add opens.
- **Robly Engage:** Targets non-openers and removes them, which the vendor says may lower the bill.
- **Segments and A/B tests:** Contact segmentation using behavior and tags, and tests that compare several versions of a campaign.
- **Forms and popups:** Signup forms and exit-intent popups, and a landing page builder.
- **Support and API:** Phone support in business hours Monday to Friday, email and chat support, and an API for custom integrations.

## Good for

- Small lists that want sends timed for them
- Teams that like phone support
- Organizations that also want SMS from the same account

## Worth knowing

- The page shows steps only to 5,000 contacts; larger lists use a slider or a sales quote.
- SMS is an add-on to an email subscription, from $9 a month for up to 500 messages.
- A custom-branded template costs $99.
- Above 50,000 contacts, plans have sending limits of ten times the contact count.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 13, 2026. Robly sends email with send-time and resend-to-unopened tools, plus segments, A/B tests and forms. It costs $15 a month for 500 contacts on annual billing and rises with the list, SMS is an extra, and the page prices only up to 5,000 contacts.

- **Value for money: C.** $15 a month for 500 contacts on annual billing ($19 monthly), $29 at 2,500 and $49 at 5,000. That's right at the category middle of $20.
- **Free plan and trial: C.** 14-day free trial and no free plan. The listing doesn't say whether a card is needed.
- **Features: B.** Unlimited emails, templates, segments, forms, A/B tests, reports and an API. SMS is a separate add-on.
- **Ease of use: C.** No store rating on record. It's a web app where you set up lists, templates and tests.
- **Platforms and integrations: C.** Web only, with an API and support. No integrations are listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Robly's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- Robly's GPA of 2.2 is higher than 42 of the 102 other email marketing and newsletter tools we grade, and level with 24.
- It stands best on features (B, above 47 of 102) and worst on platforms and integrations (C, above 0).
- Its paid plans start at $15 a month, against a middle price of $19 for the category: 30 of the 78 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 16 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace Robly you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $180 a year.

- You could make: Popups: an app builder makes this well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: Texts to thousands of numbers, registered with the carriers.
- You could not: Splitting visitors between versions and telling you which won.
- You could not: An API that other software can build on.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

**Tags:** Email campaigns, Marketing automation, A/B testing, Popups, SMS marketing, Public API

## Alternatives

- [Constant Contact](https://toolgpa.com/tools/constant-contact): Email, SMS and social marketing for small businesses. [Compare](https://toolgpa.com/compare/constant-contact-vs-robly)
- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/mailchimp-vs-robly)
- [AWeber](https://toolgpa.com/tools/aweber): Email marketing for small businesses, with landing pages and a store. [Compare](https://toolgpa.com/compare/aweber-vs-robly)
- [Campaign Monitor](https://toolgpa.com/tools/campaign-monitor): Email marketing for small businesses, nonprofits and agencies. [Compare](https://toolgpa.com/compare/campaign-monitor-vs-robly)
- [VerticalResponse](https://toolgpa.com/tools/verticalresponse): Email marketing for small businesses, priced by list size. [Compare](https://toolgpa.com/compare/robly-vs-verticalresponse)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.robly.com/pricing
- https://robly.com/

Page: https://toolgpa.com/tools/robly
Listed by ToolGPA (toolgpa.com).
