# Roofr review (2026): is the free plan enough? > Roof measurements, estimates and CRM for roofing contractors Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA. Roofr is a suite for roofing businesses that combines paid roof measurement reports with a CRM built around job boards. It also covers instant online estimates, proposals, invoices, card and ACH payments, and material ordering from supplier integrations. Signing up for the Starter plan is free and has no user limit. - **Category:** Field Service Software - **Made by:** Roofr - **Website:** https://roofr.com - **Runs on:** Web, iOS, Android - **Who should skip it:** Not for you if you aren't a roofer, as it is built for roofing and isn't general field service. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Roofr has a free plan, and paid plans start at $95 per month for Measure+ with 6-hour reports, billed yearly ($109 billed monthly). - **Pricing model:** Free plan - **Free plan:** Starter plan at $0: unlimited users, 1 basic job board, 10 trial proposals, invoices and work orders, and $19 measurement reports. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Starter | $0 | Unlimited users, 1 basic job board, 5 automated actions, 10 trial proposals, invoices and work orders. Measurement reports cost $19 each. | | Measure+ | $95 per month with 6-hour reports, billed yearly ($109 billed monthly) | Starter plus $13 reports. The 2-hour delivery version is $145 billed yearly ($169 billed monthly). | | Essentials | $209 per month, billed yearly ($249 billed monthly) | Measure+ with 2-hour reports, unlimited proposals, invoices and e-signatures, card and ACH payments, 10 automated actions and SMS texting. | | Scale | $299 per month, billed yearly ($349 billed monthly) | 7 job boards, crew management, performance dashboard, job costing, QuickBooks integration and role-based permissions. | Read from https://roofr.com/pricing on Nov 12, 2026. Prices change, so confirm with Roofr before buying. ## Ways to pay less - **Save up to 15% on annual billing** (Annual discount): The pricing page shows lower per-month prices for yearly billing, for example $209 instead of $249 a month on Essentials. Source: https://roofr.com/pricing - **Black Friday: 2 months free on any plan** (Other savings): A banner says new or upgrading subscribers get 2 months free on any plan until November 30. Source: https://roofr.com/pricing ## Key features - **Roof measurement reports:** Reports with total squares, pitch and edge lengths are ordered per report: $19 on Starter, $13 on paid plans. ESX files for Xactimate are priced per bundle. - **CRM and job boards:** Jobs move across kanban-style boards with tasks, attachments, email from the job card and a calendar. Starter has one basic board; Scale has seven customizable ones. - **Instant Estimator:** An add-on that lets homeowners get a first quote based on the contractor's own pricing, with job details landing in the job board. - **Proposals, invoices and payments:** Templated proposals and contracts with e-signatures, plus invoices that link to the job. Card and ACH payments start on the Essentials plan. - **Material ordering:** Material lists come from the measurement report, and supplier integrations let a contractor order from a preferred supplier inside Roofr. - **Automations and reporting:** Automated actions fire on job stage or proposal status, from 5 on Starter to unlimited on Scale. Scale adds a performance dashboard and job costing. ## Good for - Roofing contractors who order measurement reports regularly - Small roofing crews that want a free CRM to start - Contractors who want estimates, proposals and payments in one system ## Worth knowing - Built for roofing; it is not a general field service tool and has no route optimization. - Measurement reports are charged per report on every plan, in addition to the subscription. - Card and ACH payments, SMS texting and unlimited proposals need Essentials or higher. - Instant Estimator ($149 monthly, $125 billed yearly), Roofr Sites and AI Receptionist ($99 monthly, $85 billed yearly, both in beta) are add-ons. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 12, 2026. Roofr has a free plan with unlimited users, 10 trial proposals and $19 measurement reports, aimed at roofers. Measurement reports are charged per report on every plan, and card payments, texting and unlimited proposals only start at Essentials for $209 a month billed yearly. - **Value for money: D.** Measure+ is $95 a month billed yearly, but card and ACH payments, SMS and unlimited proposals need Essentials at $209 billed yearly ($249 monthly), at the dearest-tenth line of $208. Reports are charged on top. - **Free plan and trial: C.** The Starter plan is free with unlimited users, a job board, 10 trial proposals, invoices and work orders. Reports are $19 each and the rest is paid. - **Features: C.** Roof measurement reports, a CRM and job boards, an Instant Estimator, proposals, invoices and payments, material ordering and automations. Payments, texting and unlimited proposals need Essentials, and there is no route optimisation. - **Ease of use: C.** No store rating on record. Job boards, proposal templates and the estimator need setting up first. - **Platforms and integrations: B.** Web, iPhone and Android, with QuickBooks, Google Calendar, ABC Supply and SRS Distribution. No desktop app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Roofr’s own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among field service apps - Roofr's GPA of 2.0 is higher than 31 of the 87 other field service apps we grade, and level with 23. - It stands best on platforms and integrations (B, above 7 of 87) and worst on value for money (D, above 0). - Its paid plans start at $95 a month, against a middle price of $50 for the category: 39 of the 53 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 13 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/field-service ## Keep it, or make your own? **Keep it.** To replace Roofr you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. It costs $1,140 a year. - You could make: Quotes and estimates, invoicing, sales pipeline and kanban boards: an app builder makes these well. - You could not: Connections to other products, each kept working as those products change. - You could not: A real app for iOS and Android. Something home-made would be a web page. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with QuickBooks, Google Calendar, ABC Supply, SRS Distribution **Tags:** Quotes and estimates, Invoicing, Sales pipeline, Workflow automation, Kanban boards ## Alternatives - [AccuLynx](https://toolgpa.com/tools/acculynx): Sales, production and finance software for roofing companies. [Compare](https://toolgpa.com/compare/acculynx-vs-roofr) - [JobNimbus](https://toolgpa.com/tools/jobnimbus): CRM and project management for roofing and exterior contractors. [Compare](https://toolgpa.com/compare/jobnimbus-vs-roofr) - [Buildertrend](https://toolgpa.com/tools/buildertrend): Construction project management for home builders and remodelers. [Compare](https://toolgpa.com/compare/buildertrend-vs-roofr) - [JobTread](https://toolgpa.com/tools/jobtread): Estimating and job management for construction contractors. [Compare](https://toolgpa.com/compare/jobtread-vs-roofr) - [Housecall Pro](https://toolgpa.com/tools/housecall-pro): Scheduling, quotes and payments for home service businesses. [Compare](https://toolgpa.com/compare/housecall-pro-vs-roofr) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://roofr.com/pricing - https://roofr.com Page: https://toolgpa.com/tools/roofr Listed by ToolGPA (toolgpa.com).