# Ruler Analytics > Multi-touch attribution tying calls, forms and CRM revenue to ads Ruler Analytics is marketing attribution software. It tracks each visitor's journey with first-party data, links calls, forms, chats and offline sales to the ads and campaigns behind them, and pulls closed revenue from the CRM to report return on ad spend; larger plans add marketing mix modelling and budget planning. It is sold to in-house marketing teams, with partner rates for agencies. - **Category:** Marketing Reports & Call Tracking - **Made by:** Ruler Analytics - **Website:** https://www.ruleranalytics.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Ruler Analytics is a paid product, starting at $360 per month for up to 10k visits, billed annually ($400 billed monthly). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Small | $360 per month for up to 10k visits, billed annually ($400 billed monthly) | First-party tracking, integrations, multi-touch attribution, phone, email and chat support, a dedicated success manager and onboarding. | | Medium | $601 per month for up to 50k visits, billed annually ($668 billed monthly) | Adds advanced segmentation and data-driven and impression attribution. | | Large | $1,193 per month for up to 100k visits, billed annually ($1,326 monthly) | Medium's features for sites with up to 100,000 visits a month. | | Advanced | $1,800 per month and up for 100k+ visits, billed annually | Adds marketing mix modelling, a budget scenario planner and an AI analyst and media planner agent. $2,000 and up billed monthly. | Read from https://www.ruleranalytics.com/pricing/ on Oct 18, 2026. Prices change, so confirm with Ruler Analytics before buying. ## Ways to pay less - **Save 10% on annual deals** (Annual discount): Annual billing takes about 10% off: Small is $360 a month instead of $400, and Medium $601 instead of $668. Source: https://www.ruleranalytics.com/pricing/ ## Key features - **Multi-touch attribution:** First click, last click, linear, time decay and position-based models, plus data-driven and impression attribution from Medium. - **Call, form and chat tracking:** Dynamic call tracking or a third-party call tracker, form tools such as Calendly and Typeform, and live chat apps feed conversions into each journey. - **CRM revenue matching:** Connects to Salesforce, HubSpot, Dynamics 365, Pipedrive and others to follow leads through to closed revenue. - **Offline conversions back to ad platforms:** Records offline touch points such as sales calls and trade shows, and sends offline revenue back to the ad platforms. - **Marketing mix modelling:** The Advanced plan models ROAS for online and offline channels, shows diminishing returns and forecasts budget scenarios. - **BI and warehouse exports:** Sends data to Looker Studio, Tableau, Power BI and Whatagraph, and to Snowflake, BigQuery and Redshift. ## Good for - Lead-generation businesses whose sales close offline or by phone - Marketing teams proving which campaigns bring CRM revenue, not just leads - Brands weighing budget across channels with mix modelling ## Worth knowing - Prices are indicative starting points, scaled by monthly site traffic, products and integrations; no free plan or free trial is shown, and buying starts with a demo. - Data-driven and impression attribution start on Medium; mix modelling and the AI agent only on Advanced. - Agency partner rates are available but not published. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Oct 18, 2026. Ruler Analytics follows each visitor from an ad to a call, form or chat and on to the sale in your CRM, so you can see which campaigns bring revenue rather than just leads. It's a bigger, dearer kind of tool than a call tracker, from an indicative $360 a month on yearly billing. There's no free plan or trial, and buying starts with a demo. - **Value for money: D.** Graded against the call trackers it's listed beside, since it's an attribution platform. Small is $360 a month billed annually ($400 monthly) for up to 10k visits, and Ruler calls its prices indicative, scaled to traffic and integrations. That's several times a call tracker, though CRM revenue matching comes with it. - **Free plan and trial: F.** Nothing free at all. No free plan or free trial is shown, and buying starts with a demo. - **Features: B.** Multi-touch attribution, call, form and chat tracking, CRM revenue matching, offline conversions sent back to ad platforms and exports to BI tools and warehouses. It covers the whole job, though data-driven attribution starts on Medium and mix modelling only on Advanced. - **Ease of use: C.** No rating on record. There's tracking to install, a CRM to connect and attribution models to get your head around, though every plan comes with onboarding and a dedicated success manager. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Salesforce and HubSpot, and sends data to Looker Studio, Tableau, Power BI, Snowflake, BigQuery and Redshift. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Ruler Analytics' own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Ruler Analytics's GPA of 1.8 is higher than 1 of the 13 other marketing reporting and call tracking tools we grade. - It stands best on features (B, above 5 of 13) and worst on free plan and trial (F, above 0). - Its paid plans start at $360 a month, against a middle price of $63.50 for the category: 12 of the 13 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** To replace Ruler Analytics you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 12 of the 13 other marketing reporting and call tracking tools grade higher. It costs $4,320 a year. - You could make: Reports: an app builder makes this well. - You could not: Phone numbers that change for each visitor so every call is traced to its source. - You could not: It plugs into other products, Google Ads, Facebook Ads and LinkedIn Ads among them. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Salesforce, HubSpot, Looker Studio, BigQuery **Tags:** Call tracking, Reports, AI features ## Alternatives - [CallRail](https://toolgpa.com/tools/callrail): Call tracking and attribution that ties phone leads to campaigns. [Compare](https://toolgpa.com/compare/callrail-vs-ruler-analytics) - [WhatConverts](https://toolgpa.com/tools/whatconverts): Call, form and chat tracking with lead attribution for agencies. [Compare](https://toolgpa.com/compare/ruler-analytics-vs-whatconverts) - [CTM](https://toolgpa.com/tools/calltrackingmetrics): Call tracking, attribution and a softphone, with agency sub-accounts. [Compare](https://toolgpa.com/compare/calltrackingmetrics-vs-ruler-analytics) - [Nimbata](https://toolgpa.com/tools/nimbata): Call tracking billed per answered call, for agencies and teams. [Compare](https://toolgpa.com/compare/nimbata-vs-ruler-analytics) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.ruleranalytics.com/pricing/ - https://www.ruleranalytics.com/ Page: https://toolgpa.com/tools/ruler-analytics Listed by ToolGPA (toolgpa.com).