# Salesforce

> CRM platform for sales teams with AI agents and a free 2-user suite

Salesforce is a cloud CRM platform. Its Sales Cloud product covers lead, account, contact and opportunity management, forecasting, quoting and process automation, with Agentforce AI agents on the higher editions. Very small teams can start on the Free Suite or the Starter and Pro suites, which combine sales, service, marketing and commerce tools, while the Core, Advanced and Max editions are aimed at larger sales organizations.

- **Category:** CRM Software
- **Made by:** Salesforce, Inc. (since 1999)
- **Website:** https://www.salesforce.com
- **Runs on:** Web, iOS, Android, Browser extension
- **Facts last checked:** Oct 5, 2026

## Pricing

Salesforce has a free plan. Paid plans start at $25 per user / month, billed monthly or annually.

- **Pricing model:** Free plan
- **Free plan:** Free Suite: 2 user licenses with lead, opportunity and case management, up to 100 marketing emails a month and connected Slack conversations. No credit card; stays free if you log in at least once every 60 days.
- **Free trial:** 30-day free trial with no credit card required; the Starter Suite trial covers up to 10 users.

| Plan | Price | What you get |
| --- | --- | --- |
| Free Suite | $0 | 2 user licenses with lead, opportunity and case management, simple email marketing and connected Slack conversations. |
| Starter Suite | $25 per user / month, billed monthly or annually | Lead, account, contact and opportunity management, built-in sales flows and lead routing, email marketing and the mobile app. |
| Pro Suite | $100 per user / month, billed annually | Everything in Starter plus more customization and automation, sales quoting and forecasting, and access to AgentExchange. |
| Core | $195 per user / month, billed annually | Sales Cloud with advanced forecasting and pipeline management, API access, Premier Success, Slack Business+ and Tableau Next. |
| Advanced | $395 per user / month, billed annually | Adds enhanced security, Sales Programs, predictive forecasting, lead scoring, a full sandbox and 1 GB of data storage per user. |
| Max | $550 per user / month, billed annually | Adds Agentforce for Sales, Salesforce Spiff, Sales Planning, Salesforce Maps, Slack Enterprise+ and 2.75M Flex Credits a year. |

Read from https://www.salesforce.com/sales/pricing/ on Oct 5, 2026. Prices change, so confirm with Salesforce before buying.

## Ways to pay less

- **10 free Nonprofit Cloud licenses** (Nonprofit): Through the Power of Us Program, eligible nonprofits receive 10 Salesforce Nonprofit Cloud Core licenses at no cost, with discounts on additional licenses. Source: https://www.salesforce.com/nonprofit/pricing/

## Price history

- By Feb 16, 2026: **Enterprise**, $165 per user / month, billed annually to $175 per user / month, billed annually. The archived copy of 16 February 2026 shows $175; the copy before it, of 5 March 2025, shows $165. The price changed between the two. Source: https://web.archive.org/web/20260216145304/https://www.salesforce.com/sales/pricing/
- By Feb 16, 2026: **Unlimited**, $330 per user / month, billed annually to $350 per user / month, billed annually. The archived copy of 16 February 2026 shows $350; the copy before it, of 5 March 2025, shows $330. The price changed between the two. Source: https://web.archive.org/web/20260216145304/https://www.salesforce.com/sales/pricing/
- By Feb 16, 2026: **Agentforce 1 Sales**, Einstein 1 Sales at $500 per user / month, billed annually to Agentforce 1 Sales at $550 per user / month, billed annually. The archived copy of 16 February 2026 names the top edition Agentforce 1 Sales at $550; the copy before it, of 5 March 2025, names it Einstein 1 Sales at $500. The name and price changed between the two. Source: https://web.archive.org/web/20260216145304/https://www.salesforce.com/sales/pricing/
- By Feb 16, 2026: **Free Suite**, new: $0 for a maximum of 2 users. The archived copy of 16 February 2026 lists a Free Suite at $0 for up to 2 users; the copy before it, of 5 March 2025, starts at Starter Suite. The free plan was added between the two. Source: https://web.archive.org/web/20260216145304/https://www.salesforce.com/sales/pricing/
- By Jul 16, 2024: **Pro Suite**, Professional at $80 per user / month, billed annually to Pro Suite at $100 per user / month, billed annually. The archived copy of 16 July 2024 lists Pro Suite at $100 between Starter Suite and Enterprise, where the copy of 9 May 2024 lists Professional at $80. The plan was replaced between the two. Source: https://web.archive.org/web/20240716122050/https://www.salesforce.com/sales/pricing/
- By May 9, 2024: **Einstein 1 Sales**, new: $500 per user / month, billed annually. The archived copy of 9 May 2024 lists Einstein 1 Sales at $500 above Unlimited; the copy before it, of 23 October 2023 at the page's former address, stops at Unlimited. The plan was added between the two. Source: https://web.archive.org/web/20240509062011/https://www.salesforce.com/sales/pricing/
- By Oct 23, 2023: **Professional**, $75 per user / month, billed annually to $80 per user / month, billed annually. The archived copy of 23 October 2023 shows $80; the copy before it, of 20 December 2022, shows $75. The price changed between the two. Source: https://web.archive.org/web/20231023220522/https://www.salesforce.com/editions-pricing/sales-cloud/
- By Oct 23, 2023: **Enterprise**, $150 per user / month, billed annually to $165 per user / month, billed annually. The archived copy of 23 October 2023 shows $165; the copy before it, of 20 December 2022, shows $150. The price changed between the two. Source: https://web.archive.org/web/20231023220522/https://www.salesforce.com/editions-pricing/sales-cloud/
- By Oct 23, 2023: **Unlimited**, $300 per user / month, billed annually to $330 per user / month, billed annually. The archived copy of 23 October 2023 shows $330; the copy before it, of 20 December 2022, shows $300. The price changed between the two. Source: https://web.archive.org/web/20231023220522/https://www.salesforce.com/editions-pricing/sales-cloud/
- By Oct 23, 2023: **Starter**, Essentials at $25 per user / month, billed annually to Starter at $25 per user / month, billed annually. The archived copy of 23 October 2023 names the $25 entry edition Starter; the copy before it, of 20 December 2022, names it Essentials at the same price. The name changed between the two. Source: https://web.archive.org/web/20231023220522/https://www.salesforce.com/editions-pricing/sales-cloud/

## Key features

- **Lead and opportunity management:** Leads, accounts, contacts and opportunities are tracked on every edition, with lead routing, duplicate blocking and web-to-lead capture. Quotes, contracts and orders start at Pro Suite.
- **Forecasting and pipeline inspection:** Pro Suite includes sales forecasting. Core and above add advanced forecast and pipeline management, pipeline inspection, opportunity scoring, deal insights and sales territories.
- **Agentforce AI agents:** Agentforce agents take on lead nurturing, prospecting and pipeline management. They are included in Max and listed as an add-on from $125 per user / month on Core and Advanced.
- **Flow automation:** Flow Builder automates sales processes with drag-and-drop steps. Pro Suite allows 5 flows per org, and approval processes start at Core.
- **Reports, dashboards and Tableau Next:** Customizable reports and dashboards are on every edition, including the Free Suite. Tableau Next analytics and advanced reporting features are included from Core.
- **Slack, mobile and browser access:** Every edition connects to Slack. The iPhone, iPad and Android app is included from Starter Suite; offline mobile use and the Sales Cloud Everywhere browser extension start at Pro Suite.

## Good for

- Sales organizations that need forecasting, territories and deep customization
- Very small teams that want a free CRM for 2 users
- Companies that want sales, service and marketing on one platform
- Teams planning to put AI agents to work across the sales cycle

## Worth knowing

- The Free Suite covers only 2 users and 100 marketing emails a month, and stays free only with a login at least every 60 days.
- Only Starter Suite can be billed monthly. Pro Suite, Core, Advanced and Max are billed annually, and Pro Suite requires a contract.
- On Pro Suite the Web Services API costs an extra $25 per user / month and Flow Builder is limited to 5 flows per org.
- Agentforce for Sales is a paid add-on on Core and Advanced, listed from $125 per user / month; only Max includes it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.8 out of 5 from 353,414 ratings in the United States, read Oct 7, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id404249815

Often praised:

- Some commenters who have worked with the platform defend its engineering, given how many heavily customised customer setups it has to keep running. (https://news.ycombinator.com/item?id=49732955, https://news.ycombinator.com/item?id=49733005, https://news.ycombinator.com/item?id=49726985)

Often criticised:

- Commenters call it overly complex, with one saying it tries to be everything to everyone and another that a small part of it would satisfy most of its users. (https://news.ycombinator.com/item?id=49730561, https://news.ycombinator.com/item?id=49729104, https://news.ycombinator.com/item?id=49730279)
- Developers in the comments describe connecting other systems to it and working with its data as painful, from many overlapping APIs to custom fields whose meaning is hard to trace. (https://news.ycombinator.com/item?id=49738922, https://news.ycombinator.com/item?id=49727949, https://news.ycombinator.com/item?id=49727351)
- Reviewers of the phone app say it is much harder to get around than the desktop version, with records and everyday actions buried several steps deep. (https://apps.apple.com/us/app/id404249815)

Based on 10 App Store reviews of the phone app, seven of them more than three years old, and about 25 Hacker News comments from September and October 2026, most in one thread about an outage. These are themes summarised from public reviews and discussions, not ToolGPA's own verdict.

## Works with

Slack, Tableau, Gmail, Outlook, MuleSoft

**Tags:** Sales pipeline, Workflow automation, AI agents, AI features, Reports, Public API

## Alternatives

- [HubSpot](https://toolgpa.com/tools/hubspot): Free CRM at the center of a marketing, sales and service suite. [Compare](https://toolgpa.com/compare/hubspot-vs-salesforce)
- [Microsoft Dynamics 365 Sales](https://toolgpa.com/tools/microsoft-dynamics-365-sales): Microsoft's sales CRM with Copilot and prebuilt sales agents. [Compare](https://toolgpa.com/compare/microsoft-dynamics-365-sales-vs-salesforce)
- [Zoho CRM](https://toolgpa.com/tools/zoho-crm): Sales CRM with a free edition, process automation and Zia AI. [Compare](https://toolgpa.com/compare/salesforce-vs-zoho-crm)
- [Pipedrive](https://toolgpa.com/tools/pipedrive): Sales CRM organized around visual deal pipelines. [Compare](https://toolgpa.com/compare/pipedrive-vs-salesforce)
- [Freshsales](https://toolgpa.com/tools/freshsales): Sales CRM with built-in phone, email, chat and Freddy AI. [Compare](https://toolgpa.com/compare/freshsales-vs-salesforce)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 5, 2026:

- https://www.salesforce.com/sales/pricing/
- https://www.salesforce.com/crm/free-crm/
- https://www.salesforce.com/small-business/pricing/
- https://www.salesforce.com/sales/cloud/
- https://www.salesforce.com/products/mobile/
- https://www.salesforce.com/company/our-story/
- https://www.salesforce.com/nonprofit/pricing/
- https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/

Page: https://toolgpa.com/tools/salesforce
Listed by ToolGPA (toolgpa.com).