# Scale Insights review (2026): is it worth $78 a month? > Rule-based Amazon PPC automation priced by automated ASIN Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Scale Insights automates Amazon Sponsored Products, Brands and Display campaigns with stackable rules for bidding, dayparting, keyword harvesting, negatives and budgets. It previews each change before it runs and logs it afterward. Pricing follows how many ASINs are automated, not how many are in the account. - **Category:** Amazon Seller Tools - **Made by:** Scale Insights - **Website:** https://scaleinsights.com - **Runs on:** Web - **Who should skip it:** Pricey if you have many ASINs: $688 a month for 100, and each marketplace counts separately. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Scale Insights is a paid product with a free trial, starting at $78 per month for 5 automated ASINs, billed monthly. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 30-day free trial with no credit card; automation limited to 1 product in 1 country. | Plan | Price | What you get | | --- | --- | --- | | Scale 5 | $78 per month for 5 ASINs, billed monthly ($748 billed yearly) | Includes mass campaigns, ads insights and sales insights; every plan has unlimited rules and actions. | | Scale 10 | $98 per month for 10 ASINs, billed monthly ($940 billed yearly) | Same features as every plan, with 10 automated ASINs. | | Scale 20 | $178 per month for 20 ASINs, billed monthly ($1,708 billed yearly) | Same features as every plan, with 20 automated ASINs. Steps at 35, 50 and 75 ASINs are also listed. | | Scale 50 | $388 per month for 50 ASINs, billed monthly ($3,724 billed yearly) | Same features as every plan, with 50 automated ASINs. | | Scale 100 | $688 per month for 100 ASINs, billed monthly ($6,604 billed yearly) | The largest fixed plan listed, with 100 automated ASINs. | | The 1% Plan | 1% of ad spend | Unlimited automated ASINs for 1% of monthly ad spend; contact the vendor to sign up. | Read from https://scaleinsights.com/pricing on Nov 13, 2026. Prices change, so confirm with Scale Insights before buying. ## Ways to pay less - **20% off with yearly billing** (Annual discount): The pricing page has a yearly billing option marked 20% off; for example Scale 5 is $748 a year against $78 a month. Source: https://scaleinsights.com/pricing ## Key features - **Stackable automation rules:** Eleven rule types, including bidding, dayparting, placement, status, daily budget, negative keywords and import rules that harvest performing keywords. - **Preview, calculations and change log:** Upcoming changes can be previewed before the algorithms run, each computation reviewed step by step, and past changes audited. - **Templates and mass campaigns:** Automation workflows can be saved as templates and applied to existing Sponsored Products, Brands or Display ads, and new campaigns can be created in bulk. - **Ads and sales insights:** Ads insights, mass campaigns and sales analytics come with every plan. - **Twelve Amazon marketplaces:** Supports the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Netherlands, Japan, Singapore and Australia. ## Good for - Sellers who want to automate a few ASINs and pay only for those - Sellers who want to preview and audit every automated change - Agencies that build and reuse rule templates ## Worth knowing - Cost depends on automated ASINs, counted per ASIN per marketplace: the same ASIN in the US and Canada counts as 2. - Billing is by credit card only, according to the site's FAQ. - The site says it is best for FBA sellers and does not say it supports vendor accounts. - Monthly and yearly prices are on a 20% yearly discount; monthly-billed prices are shown above. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. Scale Insights runs stackable rules for bids, dayparting, keyword harvesting and budgets on Amazon ads, with a preview of each change before it runs. You pay by automated ASIN, so $78 a month covers only 5 ASINs, and the same ASIN in two countries counts twice. - **Value for money: C.** $78 a month for 5 ASINs billed monthly, $98 for 10, $688 for 100. That sits between the $39 middle and the $99 dear end, though cost grows fast with your catalogue. - **Free plan and trial: C.** A 30-day trial with no card, limited to 1 product in 1 country. There is no free plan. - **Features: C.** Eleven rule types, preview, change log, templates, mass campaigns and insights. The site says it is best for FBA sellers and doesn't say vendor accounts work. - **Ease of use: C.** No store rating on record. You connect Amazon Ads and build or apply rule templates. - **Platforms and integrations: C.** Web, linked to Amazon Ads across 12 marketplaces. No app or other integrations. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Scale Insights's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among Amazon seller tools - Scale Insights's GPA of 2.0 is higher than 18 of the 46 other Amazon seller tools we grade, and level with 10. - Its paid plans start at $78 a month, against a middle price of $39 for the category: 23 of the 32 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 16 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/amazon-sellers ## Keep it, or make your own? **Keep it.** To replace Scale Insights you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one. It costs $936 a year. - You could make: Reports: an app builder makes this well. - You could not: Data from Amazon's seller tools and years of sales estimates. - You could not: Connections to other products, each kept working as those products change. - You could not: Connections that pull numbers from dozens of other services. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Amazon Ads **Tags:** Amazon selling, Workflow automation, Reports, Dashboards ## Alternatives - [Perpetua](https://toolgpa.com/tools/perpetua): Goal-based ad automation for Amazon, Walmart and other marketplaces. [Compare](https://toolgpa.com/compare/perpetua-vs-scale-insights) - [BQool](https://toolgpa.com/tools/bqool): AI and rule-based Amazon repricer, with PPC and review tools. [Compare](https://toolgpa.com/compare/bqool-vs-scale-insights) - [Teikametrics](https://toolgpa.com/tools/teikametrics): AI ad, listing and inventory platform for Amazon, Walmart and TikTok. [Compare](https://toolgpa.com/compare/scale-insights-vs-teikametrics) - [Sellozo](https://toolgpa.com/tools/sellozo): Amazon PPC automation with a flat monthly fee. [Compare](https://toolgpa.com/compare/scale-insights-vs-sellozo) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://scaleinsights.com/pricing - https://scaleinsights.com Page: https://toolgpa.com/tools/scale-insights Listed by ToolGPA (toolgpa.com).