# Schema Plus for SEO review (2026): is it worth $10.99 a month?

> Shopify JSON-LD app for product, review and merchant listing schema

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

Schema Plus, listed on the Shopify App Store as Schema Plus - AI & SEO JSON-LD, adds structured data to a Shopify store for Google rich results and AI search. It covers products and reviews from apps such as Judge.me, Yotpo and Okendo, then store pages, merchant listings, local business, FAQ, video and recipe markup on higher plans, and fixes missing, duplicate or conflicting schema. There is no free plan.

- **Category:** SEO Plugins & Apps
- **Made by:** SchemaPlus Inc (since 2018)
- **Website:** https://apps.shopify.com/schema-plus
- **Runs on:** Web
- **Who should skip it:** Not for you if you want a free plan, as there's only a 14-day trial.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, Schema Plus for SEO is a paid product with a free trial, starting at $10.99 per month for up to 5 products, billed every 30 days.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial on every plan.

| Plan | Price | What you get |
| --- | --- | --- |
| Lite | $10.99 per month for up to 5 products, billed every 30 days | Product and review schema for up to 5 products, with review apps such as Judge.me, Loox, Okendo and Yotpo. 24/7 chat and a free setup call. |
| Essential | $20.99 per month for up to 250 products, billed every 30 days | Product and review schema for 250 products, plus organization, blog, post, collection, store page, search box and breadcrumb schema. |
| Premium | $34.99 per month, billed every 30 days | Unlimited products, merchant listings, shipping and return policy, local business, video, recipe and FAQ schema, and a Search Console report. |

Read from https://apps.shopify.com/schema-plus on Oct 23, 2026. Prices change, so confirm with Schema Plus for SEO before buying.

## Ways to pay less

- **Save 20% with yearly billing** (Annual discount): The listing offers Lite at $105.50 a year, Essential at $201.50 and Premium at $335.90, which it says saves 20% against paying every 30 days. Source: https://apps.shopify.com/schema-plus

## Key features

- **Product and review schema:** JSON-LD for products with ratings pulled from review apps including AliExpress reviews, Judge.me, Junip, Loox, Okendo, Reviews.io, Ryviu, Stamped and Yotpo.
- **Store and blog schema:** From Essential, organization, collection, store page, blog, blog post, search box and breadcrumb markup.
- **Merchant listings and local business:** Premium adds Google merchant listing markup with shipping and return policies, plus local business schema.
- **FAQ, video and recipe schema:** Premium also covers FAQ, video and recipe markup, which the vendor pitches for Google rich results and AI search answers.
- **Error and duplicate fixes:** Aims to resolve Search Console errors caused by missing or incorrect schema, and to remove duplicate or conflicting markup.
- **Setup help and support:** Every plan includes a free setup call and 24/7 chat and email support; the listing also mentions a face-to-face onboarding meeting.

## Good for

- Shopify stores with a review app that want star ratings in Google
- Stores fixing schema errors flagged in Google Search Console
- Merchants who want someone to help with setup on a call

## Worth knowing

- Works only on Shopify stores; it is installed from the Shopify App Store.
- There is no free plan, and Lite covers only 5 products; Essential covers 250 and Premium has no limit.
- Merchant listings, shipping and return policy, local business, FAQ, video and recipe schema need Premium at $34.99 a month.
- Organization, collection, blog and breadcrumb schema are not on Lite; they start at Essential.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 23, 2026. Schema Plus adds JSON-LD to a Shopify store, with ratings pulled from review apps such as Judge.me and Yotpo, fixes for missing or duplicate markup, and a free setup call on every plan. There's no free plan, the $10.99 plan covers only 5 products, and merchant listings and FAQ schema need $34.99 a month.

- **Value for money: D.** Lite is $10.99 a month but covers only 5 products, so most stores start at Essential, $20.99 for 250, at the top of this category's dearer quarter. Merchant listings and FAQ schema need Premium at $34.99, inside the dearest tenth.
- **Free plan and trial: C.** No free plan, but every plan has a 14-day free trial before billing every 30 days begins.
- **Features: C.** Product and review schema, then store, blog and breadcrumb markup, merchant listings, local business, FAQ, video and recipe schema, with fixes for missing or duplicate markup. It does schema fully, but that's a smaller job.
- **Ease of use: C.** No rating on record. Every plan comes with a setup call, and the listing mentions an onboarding meeting too, so expect some setting up.
- **Platforms and integrations: B.** Web only, inside Shopify. It connects to Search Console and pulls ratings from Judge.me, Yotpo, Okendo, Stamped, Loox, Junip and Growave.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Schema Plus's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO plugins and apps

- Schema Plus for SEO's GPA of 2.0 is higher than 7 of the 78 other SEO plugins and apps we grade, and level with 10.
- It stands best on platforms and integrations (B, above 31 of 78) and worst on value for money (D, above 0).
- Its paid plans start at $10.99 a month, against a middle price of $9.99 for the category: 31 of the 58 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 15 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/seo-plugins

## Keep it, or make your own?

**Keep it.** The plain part of Schema Plus for SEO you could make: schema markup. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 61 of the 78 other SEO plugins and apps grade higher. It costs $131.88 a year.

- You could make: Schema markup: an app builder makes this well.
- You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- You could not: It plugs into other products, Google Search Console, Judge.me and Yotpo among them.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Search Console, Judge.me, Yotpo, Okendo, Stamped, Loox, Junip, Growave

**Tags:** Schema markup, AI search visibility

## Alternatives

- [Webrex SEO](https://toolgpa.com/tools/webrex-seo): Shopify schema app for product rich results and AI-ready FAQ markup. [Compare](https://toolgpa.com/compare/schema-plus-for-seo-vs-webrex-seo)
- [JSON-LD for SEO](https://toolgpa.com/tools/json-ld-for-seo): Shopify structured data app for rich results and Merchant Center. [Compare](https://toolgpa.com/compare/json-ld-for-seo-vs-schema-plus-for-seo)
- [SearchPie](https://toolgpa.com/tools/searchpie): Shopify SEO app for schema, meta tags, indexing and page speed. [Compare](https://toolgpa.com/compare/schema-plus-for-seo-vs-searchpie)
- [Smart SEO](https://toolgpa.com/tools/smart-seo): Shopify SEO app for AI meta tags, image optimization and JSON-LD. [Compare](https://toolgpa.com/compare/schema-plus-for-seo-vs-smart-seo)
- [Avada SEO Suite](https://toolgpa.com/tools/avada-seo-suite): Shopify SEO app with AI audits, image compression and speed tools. [Compare](https://toolgpa.com/compare/avada-seo-suite-vs-schema-plus-for-seo)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://apps.shopify.com/schema-plus

Page: https://toolgpa.com/tools/schema-plus-for-seo
Listed by ToolGPA (toolgpa.com).
