# Scrunch review (2026): is it worth $250 a month? > AI search monitoring plus pages served to AI agents Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Scrunch monitors how a brand appears and is cited in answers from ChatGPT, Perplexity, Google AI Overviews and Copilot, and on Enterprise also Claude, Gemini, AI Mode, Grok and Meta AI. It adds site audits, insights on what to change, product-level shopping data and AI bot traffic analytics, and its Agent Experience Platform serves an optimized version of a site to AI agents. Scrunch was acquired by Sitecore in 2026 and runs as a standalone platform. - **Category:** AI Search Visibility (AEO & GEO) - **Made by:** Scrunch (since 2023) - **Website:** https://scrunch.com - **Runs on:** Web - **Who should skip it:** Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Scrunch is a paid product with a free trial, starting at $250 per month for 125 prompts. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial of the Core plan. | Plan | Price | What you get | | --- | --- | --- | | Core | $250 per month for 125 prompts | For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users. | | Agency Core | $500 per month for 250 prompts | For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users. | | Enterprise | Custom | Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team. | | Agency Enterprise | Custom | For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team. | Read from https://scrunch.com/pricing/ on Oct 23, 2026. Prices change, so confirm with Scrunch before buying. ## Key features - **Monitoring and citations:** Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages. - **Insights and recommendations:** Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation. - **Agent Experience Platform:** Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it. - **Site audits and bot traffic:** Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month. - **Shopping and query fan-out:** Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core. - **Agency workspaces:** Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output. ## Good for - Brands that want a self-serve start before moving to an enterprise contract - Teams that want to change what AI agents see on their site, not only measure it - Agencies running AI search work for several clients ## Worth knowing - Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise. - Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country. - API access, SSO and the Agent Experience Platform are listed for Enterprise only. - Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Oct 23, 2026. Scrunch tracks how your brand shows up and gets cited in ChatGPT, Perplexity, Google AI Overviews and Copilot, with site audits and AI bot traffic reports. Core is $250 a month for one brand, 125 prompts, 5 competitors and one country, and leaves out Gemini, Claude, AI Mode, Grok and Meta AI. Agent Pages, the API and SSO are Enterprise only, at unpublished prices, so small teams should look elsewhere. - **Value for money: D.** Core is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. - **Free plan and trial: C.** No free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. - **Features: C.** Position, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. - **Ease of use: C.** No rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. - **Platforms and integrations: C.** Web only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Scrunch's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI search visibility tools - Scrunch's GPA of 1.8 is higher than 13 of the 157 other AI search visibility tools we grade, and level with 15. - It stands best on free plan and trial (C, above 63 of 157) and worst on value for money (D, above 0). - Its paid plans start at $250 a month, against a middle price of $59 for the category: 124 of the 128 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 98 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-visibility ## Keep it, or make your own? **Keep it.** Nothing Scrunch does is plain enough to make in a weekend. The 5 things listed below take a company. That makes this kind of software worth paying for, not this one in particular: 129 of the 157 other AI search visibility tools grade higher. It costs $3,000 a year. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: A crawler that checks every page of a site. - You could not: A tracking script and a database that counts every visit. - You could not: A score built from what the top results for each keyword cover. - You could not: It plugs into other products, Google Looker Studio among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Looker Studio **Tags:** AI search visibility, Site audit, Web analytics, Content optimization, Public API ## Alternatives - [Profound](https://toolgpa.com/tools/profound): AI search visibility tracking with an AI marketing agent built in. [Compare](https://toolgpa.com/compare/profound-vs-scrunch) - [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/peec-ai-vs-scrunch) - [AthenaHQ](https://toolgpa.com/tools/athenahq): Credit-based AI search tracking with content optimization agents. [Compare](https://toolgpa.com/compare/athenahq-vs-scrunch) - [Goodie](https://toolgpa.com/tools/goodie): AEO platform for AI search tracking, content agents and attribution. [Compare](https://toolgpa.com/compare/goodie-vs-scrunch) - [Evertune](https://toolgpa.com/tools/evertune): AI visibility tracking paired with ChatGPT ads and content agents. [Compare](https://toolgpa.com/compare/evertune-vs-scrunch) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://scrunch.com/pricing/ - https://scrunch.com/faqs/what-is-the-pricing-for-scrunch-plans - https://scrunch.com/about/ - https://scrunch.com/agencies/ Page: https://toolgpa.com/tools/scrunch Listed by ToolGPA (toolgpa.com).