# SE Ranking > SEO platform for rank tracking, audits, research and AI visibility SE Ranking is a web-based SEO platform that began as a rank tracker and now covers keyword, competitor and backlink research, website audits, reporting and local listings. Both self-serve plans also track a set number of prompts daily in AI answer engines. Agency white-labeling, deeper AI search tracking and API credits are sold as add-ons. - **Category:** SEO Tools - **Made by:** SER Acquisition Inc. (since 2013) - **Website:** https://seranking.com - **Runs on:** Web - **Facts last checked:** Oct 17, 2026 ## Pricing SE Ranking is a paid product with a free trial, starting at $103.20 per month, billed annually ($129 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day. | Plan | Price | What you get | | --- | --- | --- | | Core | $103.20 per month, billed annually ($129 billed monthly) | 1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history. | | Growth | $223.20 per month, billed annually ($279 billed monthly) | 3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links. | | Enterprise | Custom | Custom limits and terms, full API and advanced integrations, through sales. | Read from https://seranking.com/subscription.html on Oct 17, 2026. Prices change, so confirm with SE Ranking before buying. ## Ways to pay less - **Save 20% with annual billing** (Annual discount): SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279. Source: https://seranking.com/subscription.html ## Key features - **Rank Tracker:** Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice. - **Keyword, competitor and backlink research:** Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring. - **Website audit:** Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker. - **AI visibility tracking:** Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain. - **Reports and local SEO:** Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories. - **API and MCP:** Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants. ## Good for - Agencies and consultants tracking rankings for many client sites - Small marketing teams that want research, audits and tracking at a lower entry price - SEOs who want to try every tool for two weeks without a card ## Worth knowing - Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month. - White-label reports need the Agency Pack, $69 a month and sold on annual billing only. - Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly). - Payments are non-refundable except where the service was not delivered as promised. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 17, 2026. SE Ranking started as a rank tracker and now does the lot: daily rankings, keyword and backlink research with no usage caps, site audits, local SEO and AI answer tracking. Core is $103.20 a month on yearly billing, with 10 projects and 2,000 keywords. That's a lot of tool, but there's no cheaper way in. - **Value for money: D.** Core is $103.20 a month billed yearly ($129 monthly), and it's the cheapest self-serve plan. That's well above this category's middle, for one manager seat; extra seats start at $16. In fairness, 10 projects and 2,000 keywords tracked daily is a lot for the money. - **Free plan and trial: C.** No free plan, but the 14-day trial needs no card and is generous: 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. - **Features: B.** Daily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. - **Ease of use: C.** No rating on record. It's tidy, but projects, keyword lists and reports all need setting up before the tool pays off. - **Platforms and integrations: B.** Web only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from SE Ranking's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SEO tools - SE Ranking's GPA of 2.2 is higher than 6 of the 21 other SEO tools we grade, and level with 5. - It stands best on features (B, above 14 of 21) and worst on value for money (D, above 0). - Its paid plans start at $103.20 a month, against a middle price of $34.45 for the category: 18 of the 21 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/seo ## Keep it, or make your own? **Keep it.** To replace SE Ranking you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 21 other SEO tools grade higher. It costs $1,238.40 a year. - You could make: Reports: an app builder makes this well. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: An index of the links between billions of web pages. - You could not: Daily checks of where your pages rank in search results. - You could not: A crawler that checks every page of a site. - You could not: It plugs into other products, Looker Studio, Google Analytics and Google Search Console among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Looker Studio, Google Analytics, Google Search Console, Matomo, n8n, Make, Claude **Tags:** Keyword research, Backlink analysis, Rank tracking, Site audit, Reports, AI features, Public API ## Alternatives - [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/se-ranking-vs-semrush) - [Ahrefs](https://toolgpa.com/tools/ahrefs): SEO toolset for backlinks, keyword research, audits and rank tracking. [Compare](https://toolgpa.com/compare/ahrefs-vs-se-ranking) - [Serpstat](https://toolgpa.com/tools/serpstat): All-in-one SEO platform for research, rank tracking and site audits. [Compare](https://toolgpa.com/compare/se-ranking-vs-serpstat) - [Moz Pro](https://toolgpa.com/tools/moz-pro): SEO toolkit for keyword and link research, site crawls and rankings. [Compare](https://toolgpa.com/compare/moz-pro-vs-se-ranking) - [Wincher](https://toolgpa.com/tools/wincher): Daily keyword rank tracker with competitor and local tracking. [Compare](https://toolgpa.com/compare/se-ranking-vs-wincher) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 17, 2026: - https://seranking.com/subscription.html - https://seranking.com/about-us.html Page: https://toolgpa.com/tools/se-ranking Listed by ToolGPA (toolgpa.com).