# SearchPilot review (2026): is it worth $37,500 a year? > Enterprise SEO and GEO A/B testing on large websites Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. SearchPilot runs controlled SEO A/B tests on large websites: it splits similar pages into control and variant groups, changes the variants server-side without a code release, and measures the effect on organic traffic with a neural network model. It also tracks traffic from AI chat tools for GEO tests and can test Google Merchant Center listings. It is sold to enterprise sites on annual contracts. - **Category:** Technical SEO & Site Audits - **Made by:** SearchPilot (since 2015) - **Website:** https://www.searchpilot.com - **Runs on:** Web - **Who should skip it:** Pricey if you're anything short of an enterprise, as Core alone starts at $37,500 a year. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, SearchPilot is a paid product, starting at $37,500 per year and up (Core, for non-transactional sites). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Core | $37,500 per year and up | For non-transactional websites only: GA4 and Search Console data, standard terms, and tests on changes supplied by your own servers. | | Commerce | Custom | For transactional sites, with US or EU-only deployment, Adobe Analytics, Merchant Center and data warehouse integrations, and a standard SLA. | | Enterprise | Custom | Custom contract, liability and payment terms, a detailed security review, and room for more than 400 million sessions a year. | Read from https://www.searchpilot.com/pricing on Oct 23, 2026. Prices change, so confirm with SearchPilot before buying. ## Key features - **Server-side SEO A/B tests:** Sits between your servers and visitors at the edge, as a proxy or through an API, and changes variant pages without an engineering release. - **Neural network analysis:** Forecasts what variant pages would have earned and reports the uplift with a credible interval, plus outlier detection and test length guidance. - **Ready To Test checks:** Scores whether a site section has enough pages and traffic, with closely matched groups, to give a confident result before a test starts. - **GEO and LLM traffic:** Measures traffic arriving from AI chat tools as a test metric, so changes aimed at AI search can be tested like SEO changes. - **Crawl and Search Console analysis:** Shows how much of the test has been recrawled by Googlebot, and compares rankings and click-through rates of control and variant pages. - **Merchant Center testing:** Tests product feed, metadata and schema changes and measures their effect on clicks from Google's product listings. ## Good for - Large ecommerce, travel, listings and jobs sites with many similar pages - SEO leaders who need to prove the revenue effect of changes to leadership - Teams that want to test changes without waiting on engineering ## Worth knowing - Core starts at $37,500 a year and is for non-transactional sites only; Commerce and Enterprise prices are given on request. - Tests need site sections with many similar pages and steady traffic, so it does not suit small sites. - There is no free trial or self-serve sign-up; buying starts with a form and a sales call. - Standard support covers onboarding, training and email help; a dedicated consultant comes only with the CoPilot or AutoPilot service levels. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Oct 23, 2026. SearchPilot runs controlled SEO split tests on big sites, changing variant pages at the edge without a code release and measuring the effect with a neural network model. Core starts at $37,500 a year and is for non-transactional sites only, shop prices are given on request, there's no trial, and small sites don't have the traffic its tests need. - **Value for money: D.** Core is $37,500 a year and up, about $3,125 a month, for non-transactional sites only. That's far into this category's dearest tenth; the edge proxy and the testing model are what it charges for. Commerce and Enterprise prices are on request. - **Free plan and trial: F.** Nothing free: no trial and no self-serve sign-up. Buying starts with a form and a sales call. - **Features: C.** Server-side split tests, a neural network forecast with credible intervals, checks that a site section can give a confident result, AI chat traffic as a metric and Merchant Center tests. It does SEO testing fully, but that's a smaller job, and it needs sections with many similar pages. - **Ease of use: C.** No rating on record. It sits in front of your site as a proxy or works through an API, set up through onboarding and training from its team, with Analytics and Search Console to connect. - **Platforms and integrations: B.** Web only, linked to Google Analytics, Search Console, Merchant Center and Adobe Analytics, and it can be wired in through an API. No desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from SearchPilot's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among technical SEO tools - SearchPilot's GPA of 1.6 is higher than 0 of the 83 other technical SEO tools we grade, and level with 4. - It stands best on platforms and integrations (B, above 27 of 83) and worst on free plan and trial (F, above 0). - Its paid plans start at $3,125 a month when paid by the year, against a middle price of $22.41 for the category: 52 of the 52 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/technical-seo ## Keep it, or make your own? **Keep it.** The plain part of SearchPilot you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 79 of the 83 other technical SEO tools grade higher. It costs $37,500 a year. - You could make: Reports: an app builder makes this well. - You could not: Splitting visitors between versions and telling you which won. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: It plugs into other products, Google Analytics, Google Search Console and Google Merchant Center among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Analytics, Google Search Console, Google Merchant Center, Adobe Analytics **Tags:** A/B testing, AI search visibility, Reports, Public API ## Alternatives - [SEOTesting](https://toolgpa.com/tools/seotesting): SEO tests and reports built on your own Search Console data. [Compare](https://toolgpa.com/compare/searchpilot-vs-seotesting) - [Botify](https://toolgpa.com/tools/botify): Enterprise search platform for crawling, log analysis and AI search. [Compare](https://toolgpa.com/compare/botify-vs-searchpilot) - [SEO Scout](https://toolgpa.com/tools/seo-scout): Search Console analysis, content grading and SEO split testing. [Compare](https://toolgpa.com/compare/searchpilot-vs-seo-scout) - [Alli AI](https://toolgpa.com/tools/alli-ai): SEO automation that edits pages and pre-renders them for AI crawlers. [Compare](https://toolgpa.com/compare/alli-ai-vs-searchpilot) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://www.searchpilot.com/pricing - https://www.searchpilot.com/ - https://www.searchpilot.com/about - https://www.searchpilot.com/merchant Page: https://toolgpa.com/tools/searchpilot Listed by ToolGPA (toolgpa.com).