# SECockpit review (2026): is it worth $25 a month, billed yearly? > Keyword research for SEO and Google Ads, with a bundled rank tracker Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. SECockpit is a browser-based keyword research tool from the Swiss company SwissMadeMarketing. It pulls keyword ideas from Google Ads, Google Suggest, related searches, YouTube and Amazon, and scores each keyword's first-page competition with Moz data. The Pro and Agency plans add a daily rank tracker. - **Category:** Keyword Research Tools - **Made by:** SwissMadeMarketing GmbH (since 2010) - **Website:** https://secockpit.com - **Runs on:** Web - **Who should skip it:** Too light for real research on Personal, with 10 searches a day from Google Ads ideas and no rank tracker. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, SECockpit is a paid product with a free trial, starting at $25 per month, billed yearly at $299 ($39 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial; the site does not say whether a card is needed. | Plan | Price | What you get | | --- | --- | --- | | Personal | $25 per month, billed yearly at $299 ($39 billed monthly) | 10 keyword searches a day with up to 800 results each, from Google Ads ideas only. No Suggest, YouTube or Amazon ideas and no rank tracker. | | Pro | $42 per month, billed yearly at $499 ($59 billed monthly) | 50 searches a day with up to 10,000 results, all keyword sources, and 50 keywords tracked daily on desktop and mobile. | | Agency | $75 per month, billed yearly at $899 ($99 billed monthly) | Unlimited searches, 100 tracked keywords, rankings by city, branded PDF reports, email alerts and AI recommendations. | Read from https://secockpit.com/pricing/ on Oct 23, 2026. Prices change, so confirm with SECockpit before buying. ## Ways to pay less - **Save up to 35% with yearly billing** (Annual discount): SECockpit's pricing page lists yearly billing at up to 35% less: Personal is $299 a year, which it says saves $169 against paying $39 a month. Source: https://secockpit.com/pricing/ ## Key features - **Several keyword sources:** Combines Google Ads keyword ideas with scraped suggestions from Google Suggest, related searches, YouTube and Amazon. Personal gets the Google Ads ideas only. - **Spreadsheet-style filters:** Sort and filter every data column, for example by minimum cost per click or by keywords that show Google Shopping, video or YouTube results on page one. - **Competition analysis:** Analyzes the pages ranking on page one for each keyword, with Moz authority data, on-page factors and backlink counts, and compares your URL with the top 10. - **Traffic and conversion calculator:** Estimates the traffic and conversions a chosen keyword could bring before you commit to it. - **Folders, labels and PDF reports:** Group keywords into unlimited folders by drag and drop, mark them with colored labels, and export lists to a spreadsheet or a PDF with your own logo. - **RankTracker:** Checks rankings daily down to position 100 for any country and language, with no limit on domains. City-level rankings need the Agency plan. ## Good for - Small business owners choosing keywords for SEO or Google Ads - Finding long-tail ideas from YouTube and Amazon suggestions - Agencies sending branded keyword and ranking reports to clients ## Worth knowing - Personal allows 10 searches a day from Google Ads ideas only, with no rank tracker. - Rank tracking is capped at 50 keywords on Pro and 100 on Agency; rankings by city and branded reports are Agency only. - VAT is added for billing addresses in Switzerland and the EU unless a company enters a valid VAT ID. - Purchases carry a 30-day money-back guarantee, limited to one refund per person per product. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 23, 2026. SECockpit is a web keyword tool from a Swiss company that pulls ideas from Google Ads, Google Suggest, YouTube and Amazon, scores page-one competition with Moz data, and adds a daily rank tracker on Pro. Personal, at $25 a month yearly, gets 10 searches a day from Google Ads ideas only, so the full tool starts at $42. Rank tracking stops at 100 keywords, and there's no API. - **Value for money: D.** Personal is $25 a month on yearly billing, but that's 10 searches a day from Google Ads ideas only. The other sources and the rank tracker need Pro, $42 a month yearly or $59 monthly, more than twice this category's $17 middle. - **Free plan and trial: C.** No free plan. There's a 7-day trial, and the site doesn't say whether a card is needed. Purchases carry a 30-day money-back guarantee, one refund per person per product. - **Features: B.** Ideas from Google Ads, Suggest, related searches, YouTube and Amazon, page-one competition with Moz data, a traffic and conversion calculator, branded reports and daily rank tracking on Pro. That covers the whole job. - **Ease of use: C.** No rating on record. It's laid out like a spreadsheet, with every column to sort and filter and a deep competition analysis per keyword, so there's a fair bit to learn. - **Platforms and integrations: C.** Web only, with no desktop or phone app and no API on record. Google Ads and Moz show up as integrations, but they're where its data comes from rather than tools you connect. These are ToolGPA's own grades. Graded from this listing, whose facts were read from SECockpit's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among keyword research tools - SECockpit's GPA of 2.0 is higher than 4 of the 51 other keyword research tools we grade, and level with 7. - It stands best on features (B, above 43 of 51) and worst on value for money (D, above 0). - Its paid plans start at $25 a month, against a middle price of $18 for the category: 22 of the 35 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/keyword-research ## Keep it, or make your own? **Keep it.** To replace SECockpit you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 40 of the 51 other keyword research tools grade higher. It costs $300 a year. - You could make: Reports: an app builder makes this well. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: Daily checks of where your pages rank in search results. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Ads, Moz **Tags:** Keyword research, Rank tracking, Reports ## Alternatives - [KeySearch](https://toolgpa.com/tools/keysearch): Low-cost keyword research tool with rank tracking and site audits. [Compare](https://toolgpa.com/compare/keysearch-vs-secockpit) - [Wordtracker](https://toolgpa.com/tools/wordtracker): Keyword research tool with competitor keywords and rank lists. [Compare](https://toolgpa.com/compare/secockpit-vs-wordtracker) - [Keyword Revealer](https://toolgpa.com/tools/keyword-revealer): Keyword research tool that now also tracks AI search citations. [Compare](https://toolgpa.com/compare/keyword-revealer-vs-secockpit) - [Mangools](https://toolgpa.com/tools/mangools): Bundle of five SEO tools led by the KWFinder keyword research app. [Compare](https://toolgpa.com/compare/mangools-vs-secockpit) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://secockpit.com/pricing/ - https://secockpit.com/ - https://secockpit.com/rankings/ - https://secockpit.com/keywords/organize-keywords/ - https://secockpit.com/keywords/competition-analysis/ - https://swissmademarketing.com/tos/ Page: https://toolgpa.com/tools/secockpit Listed by ToolGPA (toolgpa.com).