# Sell.app review (2026): is the free plan enough? > Digital product storefronts billed as a percentage of sales Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Sell.app, which calls itself SellApp, hosts storefronts for digital goods such as ebooks, software license keys, videos, templates and memberships. It delivers orders automatically and supports payment gateways including Stripe, PayPal, Square and crypto. Signing up costs nothing: the platform takes a share of each sale, or a flat monthly fee on its higher plan. - **Category:** Selling Digital Products - **Made by:** SellApp - **Website:** https://sell.app - **Runs on:** Web - **Who should skip it:** Pricey if your sales grow, because the only way to drop the 3% is $199.99 a month. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Sell.app has a free plan, and paid plans start at $0 to start, then 3% of each sale. - **Pricing model:** Free plan - **Free plan:** The Standard plan has no monthly fee: unlimited products and resources, a custom domain, any payment method and the store builder, with a 3% fee on each sale. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Standard | $0 | 3% of each sale, billed to the seller at the start of the following month. Unlimited resources and products, custom domain, any payment method and the store builder. | | Advanced | $199.99 per month | Everything in Standard with 0% platform fees. Payment gateway fees are separate. | Read from https://sell.app/pricing on Nov 13, 2026. Prices change, so confirm with Sell.app before buying. ## Key features - **Store builder and templates:** A drag-and-drop store builder with templates for digital product sellers, plus an AI-assisted option for drafting a storefront. - **Automated delivery:** Sells ebooks, PDFs, software with license keys, videos, templates and memberships, and delivers them after payment. - **Community access:** Can add a buyer to a Discord server and give them a role after purchase; the site also lists Telegram, Slack and WhatsApp communities. - **Subscriptions and affiliates:** Configurable recurring payments, and an affiliate program feature so others can promote a store for a commission. - **Payment options and fraud checks:** Works with providers such as Stripe, PayPal, Square and crypto gateways, with built-in fraud protection measures. - **Developer API and embed:** An API and webhooks for programmatic access to a store, and an embeddable checkout modal for use on other sites. ## Good for - Sellers of software licenses and digital goods who want to start with no monthly fee - Communities that grant Discord or Telegram access after purchase - Developers who want an API and webhooks around their store ## Worth knowing - The Standard plan keeps 3% of each sale, billed monthly in arrears; the Advanced plan that removes it costs $199.99 per month. - Fees are not taken at the time of sale: unpaid fee bills can put a store on hold, according to the pricing FAQ. - The pricing page does not say whether payment gateway fees such as Stripe's or PayPal's come on top of the platform fee. - Runs in a browser only; no desktop or mobile apps are listed. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 13, 2026. Sell.app is a store builder for digital products with no monthly fee, taking 3% of each sale instead. The fee is billed the month after, unpaid bills can put a store on hold, and the only way to drop the 3% is $199.99 a month. - **Value for money: C.** Standard has no monthly fee but keeps 3% of each sale. The plan that removes it is $199.99 a month, and the page doesn't say whether Stripe or PayPal fees come on top. - **Free plan and trial: B.** No monthly fee, unlimited products, custom domain and the store builder on Standard. You pay 3% of every sale, so it is free to start rather than free to run. - **Features: B.** Store builder, automated delivery, subscriptions, affiliates, fraud checks and an API and embed. The listing shows no gap in the core job of selling a digital file. - **Ease of use: C.** No store rating on record, and it is a web app where the work is building the store, so it sits at C. - **Platforms and integrations: B.** Web only, but with an API, an embed and seven listed integrations. No desktop or phone apps. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Sell.app's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among tools for selling digital products - Sell.app's GPA of 2.6 is higher than 35 of the 50 other tools for selling digital products we grade, and level with 10. - It stands best on features (B, above 29 of 50) and worst on ease of use (C, above 1). The category's chart of price against score: https://toolgpa.com/charts/digital-products ## Keep it, or make your own? **Keep it.** To replace Sell.app you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 35 of the 50 other tools for selling digital products we grade. - You could make: Digital downloads: an app builder makes this well. - You could not: Checkout, card payments and sales tax handled for you. - You could not: Every click and sale traced back to the right partner. - You could not: A members' space with posts, chat and events that people keep coming back to. - You could not: It plugs into other products, Stripe, PayPal and Square among them, and has an API. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Stripe, PayPal, Square, Discord, Telegram, Slack, WhatsApp **Tags:** Digital downloads, Online store, Affiliate tracking, Public API, Community ## Alternatives - [Shoppy](https://toolgpa.com/tools/shoppy): Digital goods storefront with crypto and PayPal checkout. [Compare](https://toolgpa.com/compare/sell-app-vs-shoppy) - [Sellfy](https://toolgpa.com/tools/sellfy): Store builder for selling downloads, subscriptions and print-on-demand. [Compare](https://toolgpa.com/compare/sell-app-vs-sellfy) - [Gumroad](https://toolgpa.com/tools/gumroad): Sell downloads, memberships and courses for a cut of each sale. [Compare](https://toolgpa.com/compare/gumroad-vs-sell-app) - [Payhip](https://toolgpa.com/tools/payhip): Store for downloads, courses and memberships, with a free plan. [Compare](https://toolgpa.com/compare/payhip-vs-sell-app) - [Lemon Squeezy](https://toolgpa.com/tools/lemon-squeezy): Merchant of record checkout for software, subscriptions and downloads. [Compare](https://toolgpa.com/compare/lemon-squeezy-vs-sell-app) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://sell.app/pricing - https://sell.app Page: https://toolgpa.com/tools/sell-app Listed by ToolGPA (toolgpa.com).