# Seller Labs review (2026): is the free plan enough? > Amazon review, ad and profit tools with an AI data connector Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Seller Labs sells Amazon seller software as separate products: Feedback Genius for automated review and feedback requests, Ad Genius for PPC campaigns, Profit Genius for Amazon data access, and a Genius Bundle of all of them. A newer MCP Genius connector lets AI assistants such as Claude query a seller's Amazon data. Most plans are priced by last month's Amazon revenue. - **Category:** Amazon Seller Tools - **Made by:** Seller Labs - **Website:** https://www.sellerlabs.com - **Runs on:** Web - **Who should skip it:** Tight if you use the free MCP plan: 100 calls a month and 500 for the life of the account. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Seller Labs has a free plan, and paid plans start at $39 per month for 101 to 400 MCP tool calls. - **Pricing model:** Free plan - **Free plan:** MCP Genius free plan: up to 100 tool calls per month, with a 500 tool call lifetime cap. - **Free trial:** 14-day free trial on Seller Labs plans, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | MCP Genius Free | $0 | Up to 100 tool calls per month, 500 over the life of the account. | | MCP Genius Level 1 | $39 per month for 101 to 400 tool calls | Moving past the allowance upgrades you automatically, prorated. | | MCP Genius Level 2 | $99 per month for 401 to 1,200 tool calls | Allowance resets at each renewal. | | MCP Genius Level 3 | $199 per month for 1,201 to 3,000 tool calls | Level 4 is $399 a month for 3,001 to 8,000 calls. | | Enterprise | Custom | For teams above 8,000 MCP tool calls a month. Sold through sales. | Read from https://www.sellerlabs.com/pricing/ on Nov 13, 2026. Prices change, so confirm with Seller Labs before buying. ## Key features - **Feedback Genius:** Automates review requests and seller feedback requests from templates, manages product-specific reviews and flags negative feedback. - **Ad Genius:** PPC campaign management with ad suggestions. The vendor says it has no ad spend limit. - **Profit Genius and Data Hub:** Gives access to Amazon profitability, inventory and ad data in a Data Hub, and to the Amazon MCP for AI-powered analysis. - **MCP Genius connector:** Lets an AI assistant query a seller's Amazon data in plain language. Each fetch counts as a tool call against a monthly allowance. - **Free audits and courses:** The site offers free inventory and advertising audits and free Amazon courses. ## Good for - Sellers who want automated review requests - Sellers who want to ask an AI assistant questions about their Amazon data - Sellers who prefer pricing that follows revenue ## Worth knowing - Other products are priced by last month's Amazon revenue, in a table that loads by script; only MCP Genius prices are listed here. - The pricing FAQ says plans start free for the first $30,000 in Amazon sales; the tier table was not readable to confirm this. - The MCP Genius entry page shows a limited-time 60-day free trial. - Monthly and annual billing are both offered, and the vendor says there are no contracts. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Seller Labs sells review requests, ad management and Amazon data access as separate products, plus an MCP connector that lets Claude or ChatGPT query your Amazon data. Most plans are priced by last month's Amazon revenue in a table we couldn't read, and the free MCP plan has a lifetime cap. - **Value for money: C.** Only MCP Genius prices are on record: $39 a month for 101 to 400 tool calls, then $99, $199 and $399. Other products are priced by revenue in a table we couldn't read, so this stays in the middle. - **Free plan and trial: C.** A 14-day trial with no card and a free MCP plan of 100 calls a month, capped at 500 for the life of the account. That cap is a real limit. - **Features: C.** Review requests, PPC management, a data hub and the MCP connector. These are separate products, and the listing doesn't show which plan carries which. - **Ease of use: C.** No store rating on record. Several products and an AI connector to set up. - **Platforms and integrations: B.** Web, with links to Amazon, Claude and ChatGPT. No desktop or phone app is listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Seller Labs's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among Amazon seller tools - Seller Labs's GPA of 2.2 is higher than 29 of the 46 other Amazon seller tools we grade, and level with 6. - It stands best on platforms and integrations (B, above 19 of 46) and worst on ease of use (C, above 1). - Its paid plans start at $39 a month, against a middle price of $39 for the category: 16 of the 32 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/amazon-sellers ## Keep it, or make your own? **Keep it.** To replace Seller Labs you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one. It costs $468 a year. - You could make: Review collection and reports: an app builder makes these well. - You could not: Data from Amazon's seller tools and years of sales estimates. - You could not: Connections that pull numbers from dozens of other services. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Amazon, Claude, ChatGPT **Tags:** Amazon selling, Review collection, AI features, Reports, Dashboards ## Alternatives - [Helium 10](https://toolgpa.com/tools/helium-10): All-in-one Amazon seller suite for research, listings, ads and profits. [Compare](https://toolgpa.com/compare/helium-10-vs-seller-labs) - [Jungle Scout](https://toolgpa.com/tools/jungle-scout): Amazon product and keyword research, with tools to run a store. [Compare](https://toolgpa.com/compare/jungle-scout-vs-seller-labs) - [sellerboard](https://toolgpa.com/tools/sellerboard): Profit analytics for Amazon sellers, with inventory and review tools. [Compare](https://toolgpa.com/compare/seller-labs-vs-sellerboard) - [SellerLegend](https://toolgpa.com/tools/seller-legend): Amazon analytics and profit dashboard. [Compare](https://toolgpa.com/compare/seller-labs-vs-seller-legend) - [Perpetua](https://toolgpa.com/tools/perpetua): Goal-based ad automation for Amazon, Walmart and other marketplaces. [Compare](https://toolgpa.com/compare/perpetua-vs-seller-labs) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.sellerlabs.com/pricing/ - https://www.sellerlabs.com - https://www.sellerlabs.com/products/feedback-genius/ Page: https://toolgpa.com/tools/seller-labs Listed by ToolGPA (toolgpa.com).