# Sellfy

> Store builder for selling downloads, subscriptions and print-on-demand

Sellfy is a hosted store builder for creators who sell digital downloads, subscriptions, physical goods and print-on-demand merch from one storefront or from buy buttons on another site. It takes no cut of sales: plans are priced by how much you sell in a year, and payments go straight to your own Stripe or PayPal account.

- **Category:** Selling Digital Products
- **Made by:** UAB Sellfy
- **Website:** https://sellfy.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Sellfy is a paid product with a free trial, starting at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, no card required; you can build a store but must pay to sell.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $22 per month for up to $10k sales a year, billed annually ($29 monthly) | Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee. |
| Business | $59 per month for up to $50k sales a year, billed annually ($79 monthly) | Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits. |
| Premium | $119 per month for up to $200k sales a year, billed annually ($159 monthly) | Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer. |

Read from https://sellfy.com/pricing/ on Oct 18, 2026. Prices change, so confirm with Sellfy before buying.

## Ways to pay less

- **Save 25% with yearly billing** (Annual discount): Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159. Source: https://sellfy.com/pricing/

## Key features

- **One store for every product type:** Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- **Store builder and buy buttons:** Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- **Print-on-demand merch:** Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- **Email marketing built in:** Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- **Upsells, cart recovery and affiliates:** Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- **Download protection:** Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.

## Good for

- Creators who sell files, subscriptions and merch from one store
- Sellers who would rather pay a flat fee than a cut of every sale
- YouTubers and social sellers who want a store without a website

## Worth knowing

- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. Sellfy is a tidy store for downloads, subscriptions and print-on-demand merch, with email campaigns built in and no cut of your sales. The catch is the yearly sales caps: sell $1,000 a month and you've outgrown Starter, so it's really $59 a month. And you can't sell anything until you pay.

- **Value for money: C.** Starter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted.
- **Free plan and trial: C.** No free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month.
- **Features: B.** Downloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business.
- **Ease of use: C.** No App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells.
- **Platforms and integrations: B.** Web only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Sellfy's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among tools for selling digital products

- Sellfy's GPA of 2.4 is higher than 2 of the 14 other tools for selling digital products we grade, and level with 3.
- It stands best on features (B, above 6 of 14) and worst on free plan and trial (C, above 0).
- Its paid plans start at $0.83 a month when paid by the year, against a middle price of $24.50 for the category: 0 of the 9 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/digital-products

## Keep it, or make your own?

**Keep it.** To replace Sellfy you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 9 of the 14 other tools for selling digital products grade higher. It costs $10 a year.

- You could make: Digital downloads: an app builder makes this well.
- You could not: Checkout, card payments and sales tax handled for you.
- You could not: Printers that make and ship each order.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Every click and sale traced back to the right partner.
- You could not: It plugs into other products, Stripe, PayPal and Zapier among them.
- You could not: Hooks into the device itself: widgets.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads, Wix

**Tags:** Digital downloads, Online store, Print on demand, Email campaigns, Affiliate tracking

## Alternatives

- [Gumroad](https://toolgpa.com/tools/gumroad): Sell downloads, memberships and courses for a cut of each sale. [Compare](https://toolgpa.com/compare/gumroad-vs-sellfy)
- [Payhip](https://toolgpa.com/tools/payhip): Store for downloads, courses and memberships, with a free plan. [Compare](https://toolgpa.com/compare/payhip-vs-sellfy)
- [SendOwl](https://toolgpa.com/tools/sendowl): Checkout and delivery for downloads, licenses and subscriptions. [Compare](https://toolgpa.com/compare/sellfy-vs-sendowl)
- [Lemon Squeezy](https://toolgpa.com/tools/lemon-squeezy): Merchant of record checkout for software, subscriptions and downloads. [Compare](https://toolgpa.com/compare/lemon-squeezy-vs-sellfy)
- [Podia](https://toolgpa.com/tools/podia): Website, store, courses, community and email for creators in one place. [Compare](https://toolgpa.com/compare/podia-vs-sellfy)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://sellfy.com/pricing/
- https://sellfy.com/

Page: https://toolgpa.com/tools/sellfy
Listed by ToolGPA (toolgpa.com).