# Sellm review (2026): is it worth $89 a month? > Weekly AI search tracking that runs each prompt ten times per engine Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Sellm tracks how often a brand is recommended, in what order and with what sentiment for set prompts in ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok and Microsoft Copilot, across countries and languages. Each prompt is run ten times per engine every week to smooth out answers that vary, and the results come with the URLs cited and an optimization guide. Plans include API access and an MCP server. - **Category:** AI Search Visibility (AEO & GEO) - **Made by:** Sellm - **Website:** https://sellm.io - **Runs on:** Web - **Who should skip it:** Skip it if you need daily numbers, as checks are weekly unless you're on the custom Agency plan. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Sellm is a paid product with a free trial, starting at $89 per month for 200 prompts checked weekly. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 3-day free trial of the Essential plan. | Plan | Price | What you get | | --- | --- | --- | | Essential | $89 per month for 200 prompts checked weekly | 2,000+ AI queries a week (each prompt run 10 times), all engines and regions, optimization guide, API access and email support. | | Pro | $249 per month for 1,000 prompts checked weekly, billed monthly | 10,000+ AI queries a week, advanced reporting and analytics, priority email support. | | Agency | Custom | Unlimited prompts on your own schedule, 5, 10 or 20 runs per query, multi-brand monitoring, white-label reports and Slack support. | | Enterprise | Custom | Everything in Agency plus a dedicated account manager, custom integrations, SLA guarantees and phone support. | Read from https://sellm.io/pricing on Oct 23, 2026. Prices change, so confirm with Sellm before buying. ## Key features - **Six AI engines:** Tracks ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok and Microsoft Copilot, with every engine and region on each plan. - **Ten runs per prompt:** Runs each prompt ten times per engine every week and reports the share of runs that name the brand, rather than a single answer. - **Position, sentiment and share of voice:** Shows where the brand ranks among recommended options, the tone of mentions and how competitors compare. - **Citation tracking:** Lists the URLs and channels each engine cites for a prompt, so you can see where to get your brand placed. - **Opportunity discovery and audits:** Highlights prompts with high volume and low competition, and audits pages for the signals Sellm links to being cited. - **API and MCP:** An API and MCP server give access to projects, prompts and analyses from your own tools, from the Essential plan. ## Good for - Teams that want steadier visibility numbers from repeated runs - Brands tracking several countries and languages - Developers who want AI visibility data through an API on the entry plan ## Worth knowing - Prompts are re-checked weekly, not daily; only the custom Agency plan can choose its own schedule. - Usage counts each prompt once per engine and region, so tracking many engines or countries uses the allowance faster. - The free trial is 3 days and covers the Essential plan only. - White-label reports and multi-brand monitoring need the custom Agency plan. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 23, 2026. Sellm runs each of your prompts ten times per engine every week, across ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok and Copilot, and every plan gets all engines and regions plus an API. But checks are weekly, not daily, each engine and region uses up prompts, and the free trial lasts three days. White-label reports and multi-brand tracking need the custom Agency plan, so agencies will be talking to sales. - **Value for money: C.** Essential is $89 a month for 200 prompts checked weekly, with every engine and region. That's above this category's middle of $49 but below the dearer quarter of $95, and each engine and region counts against the 200. - **Free plan and trial: D.** No free plan, and the free trial of Essential lasts only 3 days. - **Features: C.** Six engines, ten runs per prompt, list position, sentiment, share of voice, cited URLs, page audits and opportunity finding. The gap is in its own listing: prompts are re-checked weekly, and only the custom Agency plan sets its own schedule. - **Ease of use: C.** No rating on record. Prompts count once per engine and region, so working out how far the allowance goes takes a few sums. - **Platforms and integrations: B.** Web only, with an API and an MCP server from the Essential plan, so the data can go straight into your own tools. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Sellm's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI search visibility tools - Sellm's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38. - It stands best on platforms and integrations (B, above 51 of 157) and worst on free plan and trial (D, above 23). - Its paid plans start at $89 a month, against a middle price of $59 for the category: 94 of the 128 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 18 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-visibility ## Keep it, or make your own? **Keep it.** The plain part of Sellm you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 90 of the 157 other AI search visibility tools grade higher. It costs $1,068 a year. - You could make: Reports: an app builder makes this well. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: An API that other software can build on. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** AI search visibility, Public API, Reports ## Alternatives - [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/peec-ai-vs-sellm) - [Otterly.AI](https://toolgpa.com/tools/otterly-ai): Daily brand and citation tracking across AI search engines. [Compare](https://toolgpa.com/compare/otterly-ai-vs-sellm) - [Profound](https://toolgpa.com/tools/profound): AI search visibility tracking with an AI marketing agent built in. [Compare](https://toolgpa.com/compare/profound-vs-sellm) - [Promptmonitor](https://toolgpa.com/tools/promptmonitor): AI search tracking in 8 models, with citations and publisher contacts. [Compare](https://toolgpa.com/compare/promptmonitor-vs-sellm) - [LLMrefs](https://toolgpa.com/tools/llmrefs): Keyword-based AI search visibility tracker with one flat plan. [Compare](https://toolgpa.com/compare/llmrefs-vs-sellm) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://sellm.io/pricing - https://sellm.io/ - https://sellm.io/sitemap.xml Page: https://toolgpa.com/tools/sellm Listed by ToolGPA (toolgpa.com).