# Selro review (2026): is it worth £79 a month, billed yearly? > Multichannel listings, stock, orders and shipping in one system Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA. Selro is a web platform for online sellers that keeps listings, stock levels, orders and courier labels in one place across marketplaces and online stores. Every plan includes all features and differs by monthly order volume, SKU count, sales channels and staff accounts. It is a UK company and prices in pounds. - **Category:** Inventory Management - **Made by:** Selro - **Website:** https://www.selro.com - **Runs on:** Web - **Who should skip it:** Watch out: prices are in pounds plus VAT, and the pricing page we read showed one dollar figure. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Selro is a paid product with a free trial, starting at £79 per month plus VAT, billed monthly (£900 plus VAT billed annually). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** Free trial with all features available; the length is not stated on the pricing page. | Plan | Price | What you get | | --- | --- | --- | | Standard | £79 per month plus VAT, billed monthly (£900 billed annually) | 2,000 orders a month, 50K SKUs, 20 sales channels, 2 staff accounts and all features. | | Growth | £150 per month plus VAT, billed monthly (£1,710 billed annually) | 5,000 orders a month, 100K SKUs, 50 sales channels, 5 staff accounts on monthly billing (10 on annual). | | Enterprise | £300 per month plus VAT, billed monthly (£3,420 billed annually) | 10,000 orders a month, 10 staff accounts, 50 sales channels; 2p per extra order on monthly billing. | Read from https://www.selro.com/pricing on Nov 13, 2026. Prices change, so confirm with Selro before buying. ## Key features - **Multichannel inventory:** Stock control across marketplaces and online stores; the vendor says over 40 sales channels are supported. - **Listing creation:** Create and update marketplace listings from one tool, including a new AI-assisted option using ChatGPT and Claude. - **Order management:** Orders from every channel are processed in one place, with shipping rules to automate fulfilment. - **Multi-carrier shipping:** Courier labels are printed in seconds and dispatch details are sent back to the sales channel. - **Accounting feeds:** Sales receipts are created in QuickBooks, Xero, Sage Online or Kashflow from channel orders. - **Open API:** A developer API connects sales channels to a seller's own back-office systems. ## Good for - UK and European sellers listing on several marketplaces at once - Sellers who want shipping, stock and accounting feeds in one subscription - Businesses that outgrow single-channel tools ## Worth knowing - Prices are shown in pounds plus VAT; a USD and a euro tab exist, and only the £79/$99 entry price appeared in the page text read here. - Extra sales channels cost £10 a month each and extra staff accounts £20 a month each on Growth and Enterprise. - Royal Mail OBA integration is an extra £20 a month on annual plans. - Accounts above 10,000 orders a month are priced through sales. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 13, 2026. Selro keeps listings, stock, orders and courier labels together across marketplaces and stores, and every plan has all features. Prices are in pounds plus VAT, from £79 a month, and extra channels and staff accounts cost more. - **Value for money: C.** £79 a month plus VAT, or £900 a year, is close to this category's $91 middle price. Extra channels are £10 a month and extra staff accounts £20. - **Free plan and trial: C.** A free trial with all features, but the length and whether a card is needed are not stated on the pricing page. - **Features: B.** Multichannel stock, listing creation, orders, multi-carrier shipping, accounting feeds and an open API. The listing shows no gap in the core work. - **Ease of use: C.** Connect each marketplace, courier and accounting tool before it pays off. No store rating is on record. - **Platforms and integrations: B.** Web only, with QuickBooks, Xero, Sage, Kashflow and an open API. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Selro's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among inventory management tools - Selro's GPA of 2.4 is higher than 57 of the 72 other inventory management tools we grade, and level with 7. - It stands best on features (B, above 41 of 72) and worst on ease of use (C, above 3). - Its paid plans start at about $105.85 a month, against a middle price of $91 for the category: 23 of the 42 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/inventory ## Keep it, or make your own? **Keep it.** To replace Selro you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.4 is higher than 57 of the 72 other inventory management tools we grade. It costs $1,270.22 a year. - You could make: Inventory and reports: an app builder makes these well. - You could not: Discounted carrier rates and labels, which take an agreement with each carrier. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: It plugs into other products, QuickBooks, Xero and Sage Online among them, and has an API. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with QuickBooks, Xero, Sage Online, Kashflow, ChatGPT, Claude **Tags:** Inventory, Shipping labels, Public API, Reports, Email campaigns ## Alternatives - [Linnworks](https://toolgpa.com/tools/linnworks): Inventory and order management for high-volume multichannel sellers. [Compare](https://toolgpa.com/compare/linnworks-vs-selro) - [Sellbrite](https://toolgpa.com/tools/sellbrite): Multichannel listing and inventory sync for online marketplaces. [Compare](https://toolgpa.com/compare/sellbrite-vs-selro) - [Sellercloud](https://toolgpa.com/tools/sellercloud): Inventory, order and warehouse software for marketplace sellers. [Compare](https://toolgpa.com/compare/sellercloud-vs-selro) - [Cloud Commerce Pro](https://toolgpa.com/tools/cloud-commerce-pro): UK ecommerce order management and warehouse software. [Compare](https://toolgpa.com/compare/cloud-commerce-pro-vs-selro) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.selro.com/ - https://www.selro.com/pricing Page: https://toolgpa.com/tools/selro Listed by ToolGPA (toolgpa.com).