# Sendcloud

> European shipping platform for labels, tracking and returns

Sendcloud is a shipping platform for online shops in Europe. It imports orders from more than 100 shop and marketplace integrations, prints labels with its own pre-negotiated carrier rates or your contract, and adds branded tracking emails, texts and WhatsApp messages, plus a returns portal. Plans are priced in euros, with a monthly fee plus a small charge for each label.

- **Category:** Shipping Software
- **Made by:** Sendcloud (since 2012)
- **Website:** https://www.sendcloud.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Sendcloud has a free plan. Paid plans start at €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label.

- **Pricing model:** Free plan
- **Free plan:** Up to 20 parcels a month with no subscription fee and no courier contract needed, 1 user and up to 2 shop integrations.
- **Free trial:** 14-day free trial, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | €0 | Up to 20 parcels a month, 1 user and 2 shop integrations, using Sendcloud's rates or your own contract. |
| Lite | €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label | Up to 4,800 labels a year, 3 users, 3 integrations, 5 shipping rules, tracking messages in 2 languages. |
| Growth | €87 per month, billed yearly (€109 billed monthly), plus €0.09 per label | Up to 12,000 labels a year, 5 users, branded tracking page and return portal, review requests, phone support. |
| Premium | €175 per month, billed yearly (€219 billed monthly), plus €0.08 per label | Up to 120,000 labels a year, 10 users, unlimited integrations and rules, advanced returns and shipping analytics. |
| Pro | €639 per month, billed yearly (€799 billed monthly), plus €0.07 per label | Up to 360,000 labels a year, unlimited users, checkout delivery options and a success manager. Sold through sales. |
| Enterprise | Custom | Tailored setups for brands, 3PLs, marketplaces and carriers, with extended support hours. |

Read from https://www.sendcloud.com/pricing/ on Oct 18, 2026. Prices change, so confirm with Sendcloud before buying.

## Ways to pay less

- **20% off with yearly billing** (Annual discount): Paying yearly takes 20% off each plan, for example Lite at €28 a month instead of €35. Source: https://www.sendcloud.com/pricing/

## Key features

- **Carrier choice and rates:** Connects to 170+ carriers, such as DPD, GLS, DHL, UPS and FedEx. You can ship on Sendcloud's pre-negotiated rates or add your own contract on any plan.
- **Shop and marketplace integrations:** 100+ integrations bring in orders from Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Bol and ERPs such as Odoo and Exact Online.
- **Shipping rules and pick and pack:** Rules pick a carrier and box for each order (5 on Lite, 10 on Growth, unlimited above). Packing slips, picking lists and item scanning help with packing.
- **Branded tracking messages:** Tracking notifications go out by email, text and WhatsApp, in 2 languages on Lite and 8 on Growth, which also adds a branded tracking page and review requests.
- **Returns portal:** Growth adds a branded return portal with return rules; Premium adds advanced returns management, QR code returns and paid returns.
- **Checkout and service points:** A service point picker for your checkout comes with every paid plan; Pro adds delivery options and delivery date estimates in the checkout.

## Good for

- Online shops in Europe shipping with DPD, GLS, DHL and other European carriers
- Sellers who want branded tracking messages and a returns portal
- Shops selling through Bol, Amazon, Etsy and their own store at once

## Worth knowing

- Every paid plan adds a fee per label, from €0.10 on Lite to €0.07 on Pro, plus €0.15 a label beyond the plan's monthly limit.
- Postage is paid on top; the homepage shows Sendcloud rates from €3.38 for DPD and €9.00 for UPS.
- Prices are in euros, and its pages name launches in the Netherlands, Belgium, Germany, France, Spain, Italy and the UK.
- The branded tracking page and returns portal start at Growth; Lite sends plain tracking messages only.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. Sendcloud is built for European online shops: DPD, GLS, DHL and 170+ carriers, tracking messages by email, text and WhatsApp, and a returns portal. It prices in euros, and every label carries a fee on top of the plan, so 200 parcels a month on Lite comes to €48. The branded tracking page and returns portal start on Growth, at €87.

- **Value for money: D.** Lite is €28 a month billed yearly plus €0.10 a label, so 200 parcels a month comes to €48, in euros. That's well above what this category usually charges, and the branded tracking page and returns portal need Growth: €87 plus €0.09 a label, €105 at 200 parcels.
- **Free plan and trial: C.** A free plan covers 20 parcels a month for 1 user and 2 shop integrations, with no courier contract needed. A working shop passes 20 fast, though the paid plans have a 14-day trial with no card.
- **Features: B.** 170+ carriers on Sendcloud's rates or your own contract, 100+ shop and marketplace integrations, shipping rules, pick and pack, tracking by email, text and WhatsApp, a returns portal and a service point picker for your checkout. The whole job.
- **Ease of use: C.** No store rating on record. It's a web app, and you connect your shops, choose carriers and write shipping rules before it saves you time. Lite allows 5 rules, which keeps things simple but small.
- **Platforms and integrations: B.** Web only, with 100+ integrations including Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop and Odoo. No phone or desktop app is listed, so it stops at a B.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Sendcloud's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among shipping software

- Sendcloud's GPA of 2.2 is higher than 1 of the 10 other shipping software we grade, and level with 2.
- It stands best on features (B, above 5 of 10) and worst on value for money (D, above 0).
- Its paid plans start at about $31.38 a month, against a middle price of $19.49 for the category: 7 of the 9 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/shipping

## Keep it, or make your own?

**Keep it.** To replace Sendcloud you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 7 of the 10 other shipping software grade higher. It costs $376.52 a year.

- You could make: Review collection and reports: an app builder makes these well.
- You could not: Discounted carrier rates and labels, which take an agreement with each carrier.
- You could not: Connections to other products, each kept working as those products change.
- You could not: The WhatsApp Business API, which Meta opens only through approved partners.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Odoo

**Tags:** Shipping labels, Workflow automation, WhatsApp messaging, Review collection, Reports, Public API

## Alternatives

- [ShipStation](https://toolgpa.com/tools/shipstation): Shipping software for online sellers, priced by shipments a month. [Compare](https://toolgpa.com/compare/sendcloud-vs-shipstation)
- [Shippo](https://toolgpa.com/tools/shippo): Multi-carrier shipping app and API, priced by labels a month. [Compare](https://toolgpa.com/compare/sendcloud-vs-shippo)
- [Easyship](https://toolgpa.com/tools/easyship): Shipping software with 550+ courier services and duty estimates. [Compare](https://toolgpa.com/compare/easyship-vs-sendcloud)
- [AfterShip](https://toolgpa.com/tools/aftership): Branded order tracking pages and delivery emails for online stores. [Compare](https://toolgpa.com/compare/aftership-vs-sendcloud)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.sendcloud.com/pricing/
- https://www.sendcloud.com/
- https://www.sendcloud.com/integrations/
- https://www.sendcloud.com/about-us/

Page: https://toolgpa.com/tools/sendcloud
Listed by ToolGPA (toolgpa.com).