# Sender

> Email and SMS marketing with a free plan for 2,500 subscribers

Sender is an email and SMS marketing service for small businesses and online stores. It sends newsletters, automated workflows and transactional email, and builds pop-ups, sign-up forms and landing pages. A free plan covers 2,500 subscribers, and paid plans are priced by list size.

- **Category:** Email Marketing & Newsletters
- **Made by:** UAB Sender.lt (since 2012)
- **Website:** https://www.sender.net
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Sender has a free plan. Paid plans start at $9 per month for up to 500 subscribers, billed monthly.

- **Pricing model:** Free plan
- **Free plan:** Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, pop-ups, forms, 10 landing pages and transactional email, with Sender branding.
- **Free trial:** 14-day trial of Professional features when you open a free account.

| Plan | Price | What you get |
| --- | --- | --- |
| Free Forever | $0 | 2,500 subscribers, 15,000 emails a month, 1 seat and 10 landing pages, with Sender branding on emails, forms and pages. |
| Standard | $9 per month for up to 500 subscribers, billed monthly | Emails up to 12 times the list, 3 seats, no branding, SMS and A/B tests. $108 billed yearly, or $75.60 for a first year. $69 a month at 10,000 subscribers. |
| Professional | $15 per month for up to 500 subscribers, billed monthly | 24 times the list in emails, 10 seats, SMS credits worth the fee, advanced automation and reports. $180 yearly, $126 for a first year. $127 a month at 10,000. |
| Enterprise | Custom | Unlimited emails and users, a success manager, phone support, SSO, activity logs and a service level agreement. |

Read from https://www.sender.net/pricing/ on Oct 17, 2026. Prices change, so confirm with Sender before buying.

## Ways to pay less

- **30% off the first year with yearly billing** (Annual discount): First-time users who pay yearly get 30% off the first year: Standard at 500 subscribers is $75.60 instead of $108. Source: https://www.sender.net/pricing/

## Key features

- **Email builder:** Drag-and-drop, HTML and plain-text editors with over 100 templates, product and abandoned-cart blocks, and a countdown timer on Professional.
- **Automation workflows:** Pre-built and custom workflows with splits and custom triggers on every plan, Free included. SMS steps in workflows need Professional.
- **Pop-ups, forms and landing pages:** Over 40 pop-up and form templates with exit-intent and spin-to-win options. Free allows 10 landing pages; paid plans have no cap and allow a custom domain.
- **SMS campaigns:** Text campaigns from Standard, paid with credits priced by destination country. Professional includes free credits equal to its monthly fee.
- **Transactional email:** Order and account emails over SMTP and an API on every plan, with event webhooks and email logs kept 1 to 30 days by plan.
- **Segments and reports:** Behavioral and ecommerce segments, click heatmaps and audience growth reports; sales reports start at Standard.

## Good for

- Small online stores that want a free plan with automation
- Senders adding text messages to email campaigns
- Occasional senders who would rather buy credits than subscribe

## Worth knowing

- The 30% yearly discount covers a new customer's first year only; the yearly list price is the same as twelve monthly payments.
- Free plan emails, forms and landing pages carry Sender branding.
- SMS credits are bought separately on Standard and priced by destination country.
- Pay-as-you-go credits are sold instead of a plan, from $29 for 5,000 emails with no Sender logo.

## ToolGPA grades

**GPA: 2.8 out of 4**, graded Oct 17, 2026. Sender's free plan is one of the roomiest here: 2,500 subscribers and 15,000 emails a month, with automation, pop-ups and transactional email included. Paid plans start at $9 a month and add SMS. The free plan puts Sender's branding on everything, though, and the cheap yearly price only lasts your first year.

- **Value for money: B.** Standard is $9 a month for 500 subscribers, inside the cheaper quarter of email tools, and $69 a month at 10,000. Yearly billing costs the same, but new customers get 30% off the first year: $75.60 instead of $108.
- **Free plan and trial: B.** Free Forever covers 2,500 subscribers and 15,000 emails a month, with automation, pop-ups, forms, 10 landing pages and transactional email. One person could really live on that. It's 1 seat, and everything carries Sender's branding.
- **Features: B.** Drag-and-drop and HTML editors, workflows with splits on every plan, over 40 pop-up and form templates, landing pages, SMS from Standard, transactional email over SMTP and an API, and shop segments. That's the whole job.
- **Ease of use: C.** No App Store rating on record and no phone app. It's a web app where you import a list, build templates and set up workflows yourself.
- **Platforms and integrations: B.** Web only, with Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller and Zapier, and an API. No desktop or phone app keeps it at a B.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Sender's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- Sender's GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade, and level with 2.
- It stands best on free plan and trial (B, above 20 of 24) and worst on ease of use (C, above 1).
- Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace Sender you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade. It costs $108 a year.

- You could make: Forms: an app builder makes this well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: Texts from a business number, registered with the carriers.
- You could not: It plugs into other products, Shopify, WordPress and WooCommerce among them, and has an API.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller, Zapier

**Tags:** Email campaigns, Marketing automation, Forms, Business texting, Public API

## Alternatives

- [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/mailerlite-vs-sender)
- [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-sender)
- [Moosend](https://toolgpa.com/tools/moosend): Low-cost email campaigns and automation priced by contacts. [Compare](https://toolgpa.com/compare/moosend-vs-sender)
- [Omnisend](https://toolgpa.com/tools/omnisend): Email, SMS and push marketing for online stores, priced by contacts. [Compare](https://toolgpa.com/compare/omnisend-vs-sender)
- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/mailchimp-vs-sender)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.sender.net/pricing/
- https://cdn.sender.net/plans/context.json
- https://www.sender.net/
- https://www.sender.net/about/
- https://www.sender.net/integrations/

Page: https://toolgpa.com/tools/sender
Listed by ToolGPA (toolgpa.com).