# Sendlane review (2026): is it worth $100 a month? > Email and SMS marketing for online stores, priced by sends Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Sendlane is an email and SMS marketing platform built around ecommerce stores, with prebuilt automations, forms and popups, and integrations for Shopify and WooCommerce. Plans are priced by monthly email sends, with unlimited contacts. Its site now says Sendlane has been acquired by Privy. - **Category:** Email Marketing & Newsletters - **Made by:** Sendlane - **Website:** https://www.sendlane.com - **Runs on:** Web - **Who should skip it:** Pricey if you send little: the cheapest step on the page is $100 a month for 50,000 emails. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Sendlane is a paid product with a free trial, starting at $100 per month for up to 50,000 emails, billed monthly. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 60-day free trial, limited to 100 contacts and 500 email sends. | Plan | Price | What you get | | --- | --- | --- | | Email sends | $100 per month for up to 50,000 emails, billed monthly | Unlimited contacts. The calculator shows $150 at 75,000 emails and $200 at 100,000. Annual billing is $1,000 a year at 50,000. | Read from https://www.sendlane.com/pricing on Nov 12, 2026. Prices change, so confirm with Sendlane before buying. ## Ways to pay less - **Save about 16% with annual billing** (Annual discount): Sendlane's pricing calculator lists $1,000 a year at the 50,000-email step against $100 a month, a saving it computes as 16%. Source: https://www.sendlane.com/pricing ## Key features - **Automations:** Prebuilt automation funnels plus behavior-, trigger- and event-based flows, with multivariate testing of messages. - **Segmentation:** Multivariable segments on tags, custom fields and store data, with open-prediction scoring from machine learning. - **Store integrations:** Deep data links to Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick, and 2,000+ apps through Zapier. - **Forms and popups:** Popups and forms for growing a list, with a drag-and-drop email builder and an HTML editor. - **SMS add-on:** Text messaging from the same automations, sold as credit packs on top of a monthly activation fee. ## Good for - Online stores on Shopify or WooCommerce with large lists - Senders who want to pay for volume rather than contact count - Teams that want 24/7 chat support on every plan ## Worth knowing - The pricing page shows one email-send plan with a volume calculator; the 50,000-email entry step is the lowest it lists. - SMS costs extra: a $10 monthly activation, and credit packs from $6.25 for 250 credits, with 1 credit per text. - Dedicated support services, such as a success manager, are held for annual contracts, and the page ties higher tiers to contact counts. - The site banner says Privy has acquired Sendlane, so plans and pricing may change. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 12, 2026. Sendlane is email and SMS marketing for online stores, with automations, segmentation and unlimited contacts. Pricing is by sends: $100 a month for 50,000 emails. SMS costs extra, and a banner says Privy has acquired Sendlane, so plans and prices may change. - **Value for money: D.** $100 a month for up to 50,000 emails sits in the dearest tenth of this category, which starts at $80. Contacts are unlimited, but the entry step is the lowest price listed. - **Free plan and trial: C.** A 60-day free trial, limited to 100 contacts and 500 email sends. The listing does not say whether a card is needed, and there is no free plan. - **Features: B.** Automations, segmentation, store integrations, forms and popups, with SMS as an add-on. The listing shows no gap in the core job. - **Ease of use: C.** A web app with no rating on record. Automations and store connections are yours to set up. - **Platforms and integrations: B.** Web only, with Shopify, WooCommerce, ClickBank, Miva, Smile.io, Zapier and Facebook Custom Audiences. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Sendlane's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Sendlane's GPA of 2.2 is higher than 17 of the 57 other email marketing and newsletter tools we grade, and level with 9. - It stands best on features (B, above 23 of 57) and worst on value for money (D, above 1). - Its paid plans start at $100 a month, against a middle price of $15 for the category: 43 of the 47 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Sendlane you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 31 of the 57 other email marketing and newsletter tools grade higher. It costs $1,200 a year. - You could make: Popups: an app builder makes this well. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: Splitting visitors between versions and telling you which won. - You could not: It plugs into other products, Shopify, WooCommerce and ClickBank among them, and has an API. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, WooCommerce, ClickBank, Miva, Smile.io, OneClick, Zapier, Facebook Custom Audiences **Tags:** Email campaigns, Marketing automation, SMS marketing, Popups, A/B testing, Public API ## Alternatives - [Klaviyo](https://toolgpa.com/tools/klaviyo): Email, text and push marketing built on online-store customer data. [Compare](https://toolgpa.com/compare/klaviyo-vs-sendlane) - [Omnisend](https://toolgpa.com/tools/omnisend): Email, SMS and push marketing for online stores, priced by contacts. [Compare](https://toolgpa.com/compare/omnisend-vs-sendlane) - [Drip](https://toolgpa.com/tools/drip): Email automation and pop-ups for online stores. [Compare](https://toolgpa.com/compare/drip-vs-sendlane) - [Privy](https://toolgpa.com/tools/privy): Pop-ups, email and SMS for small online stores. [Compare](https://toolgpa.com/compare/privy-vs-sendlane) - [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/mailchimp-vs-sendlane) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.sendlane.com/pricing - https://www.privy.com/sendlane-acquisition Page: https://toolgpa.com/tools/sendlane Listed by ToolGPA (toolgpa.com).