# Sendloop review (2026): is the free plan enough?

> Email and SMS marketing priced by emails sent, not contacts

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Sendloop is an email marketing platform that also sends SMS, runs automated journeys and offers a transactional email API. Every plan has every feature and unlimited contacts; the plans differ only in monthly email volume, and sending pauses at the allowance.

- **Category:** Email Marketing & Newsletters
- **Made by:** Octeth, Inc. (since 2008)
- **Website:** https://sendloop.com
- **Runs on:** Web
- **Who should skip it:** Tight if you stay free: 100 emails a month is a test, not a plan.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Sendloop has a free plan, and paid plans start at $29 per month for 25,000 emails.

- **Pricing model:** Free plan
- **Free plan:** 100 emails a month with every feature and unlimited contacts. Sending pauses at the allowance.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 100 emails a month, unlimited subscribers and lists, all features. |
| Starter | $29 per month for 25,000 emails | $1.16 per 1,000 emails. Unlimited contacts; sending pauses at the allowance. |
| Growth | $79 per month for 100,000 emails | $0.79 per 1,000 emails. Same features as every other plan. |
| Scale | $199 per month for 300,000 emails | $0.66 per 1,000 emails. Higher volumes are quoted on request. |

Read from https://sendloop.com/pricing/ on Nov 13, 2026. Prices change, so confirm with Sendloop before buying.

## Ways to pay less

- **40% off for registered charities** (Nonprofit): The pricing page says registered charities get Sendloop at a 40% discount, and links to an application page. Source: https://sendloop.com/pricing/

## Key features

- **Campaigns and A/B tests:** Standard, repeating and A/B campaigns, with up to five versions per test and a resend to non-openers with a new subject line.
- **Journeys with email and SMS:** A visual builder with 16 triggers and 16 actions, including signed webhooks and a revenue report per journey.
- **SMS campaigns:** SMS goes through Infobip or Xeebi, with the estimated cost shown before sending. SMS does not count toward the email allowance.
- **Transactional API and SMTP relay:** Send over an HTTP API or SMTP relay on a verified domain, with an event log and signed webhooks.
- **Email verification:** List verification using credits, included on every plan.
- **Team roles and audit log:** Five user roles, two-factor sign-in and an audit log of changes.

## Good for

- Large lists that are emailed rarely
- Senders who want campaigns, SMS and transactional email in one account
- Registered charities, who get a stated discount

## Worth knowing

- Sending pauses when the monthly allowance is reached; there are no overage bills, so a busy month needs a bigger plan.
- The Free plan allows only 100 emails a month, enough to try it rather than run a list.
- SMS costs are charged by the SMS provider on top of the plan, with an estimate shown before sending.
- Pricing stops at 300,000 emails a month; larger volumes need a conversation with the vendor.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 13, 2026. Sendloop charges by emails sent rather than contacts, from $29 for 25,000 a month, and runs campaigns, journeys, SMS and a transactional API. The free plan is 100 emails a month, sending pauses at your allowance, and SMS costs extra.

- **Value for money: C.** $29 a month for 25,000 emails, then $79 for 100,000. Against a $20 middle that's ordinary, and no contact count raises the bill.
- **Free plan and trial: C.** Free plan with every feature but only 100 emails a month. It lets you try it, not run a list.
- **Features: B.** Campaigns, A/B tests, email and SMS journeys, SMS campaigns, a transactional API, verification and team roles. Nothing in the listing shows a gap.
- **Ease of use: C.** No store rating on record. A web app where you build the campaigns and journeys.
- **Platforms and integrations: C.** Web with an SMTP relay and API. No integrations are listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Sendloop's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- Sendloop's GPA of 2.2 is higher than 42 of the 102 other email marketing and newsletter tools we grade, and level with 24.
- It stands best on features (B, above 47 of 102) and worst on platforms and integrations (C, above 0).
- Its paid plans start at $29 a month, against a middle price of $19 for the category: 46 of the 78 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 23 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace Sendloop you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $348 a year.

- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: Texts to thousands of numbers, registered with the carriers.
- You could not: Mail servers with a good name among inbox providers.
- You could not: Splitting visitors between versions and telling you which won.
- You could not: Checking that an address exists without writing to it.
- You could not: An API that other software can build on.
- You could not: What a company asks for before it lets staff use something: audit logs.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

**Tags:** Email campaigns, Marketing automation, SMS marketing, Transactional email, A/B testing, Email verification, Public API

## Alternatives

- [Sender](https://toolgpa.com/tools/sender): Email and SMS marketing with a free plan for 2,500 subscribers. [Compare](https://toolgpa.com/compare/sender-vs-sendloop)
- [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/mailerlite-vs-sendloop)
- [EmailOctopus](https://toolgpa.com/tools/emailoctopus): Simple, low-cost email marketing with a free plan for 2,500. [Compare](https://toolgpa.com/compare/emailoctopus-vs-sendloop)
- [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-sendloop)
- [Moosend](https://toolgpa.com/tools/moosend): Low-cost email campaigns and automation priced by contacts. [Compare](https://toolgpa.com/compare/moosend-vs-sendloop)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://sendloop.com/pricing/
- https://sendloop.com/features/
- https://sendloop.com/

Page: https://toolgpa.com/tools/sendloop
Listed by ToolGPA (toolgpa.com).