# Sendy > Self-hosted newsletter app that sends through Amazon SES Sendy is a newsletter app you install on your own web server and buy once instead of subscribing. It sends through Amazon SES, so the running cost is Amazon's per-email charge rather than a monthly fee per subscriber. It covers campaigns, autoresponders, segments and reports, and agencies can give clients their own branded accounts. - **Category:** Email Marketing & Newsletters - **Made by:** Sendy - **Website:** https://sendy.co - **Runs on:** Web - **Facts last checked:** Oct 17, 2026 ## Pricing Sendy is a paid product, starting at $69 one-time purchase, for one domain. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Sendy software | $69 one-time purchase, for one domain | The self-hosted app for one domain, with free updates until the next major version. Sending through Amazon SES costs $1.6 per 10,000 emails, paid to Amazon. | Read from https://sendy.co on Oct 17, 2026. Prices change, so confirm with Sendy before buying. ## Key features - **Sending through Amazon SES:** Campaigns go out through your own Amazon SES account at Amazon's rate; SendGrid, Mailjet and Elastic Email also work natively over SMTP. - **Three email editors:** Switch between drag-and-drop, WYSIWYG and HTML editors when building templates. - **Autoresponders, rules and webhooks:** Drip sequences sent at set intervals or on dates, plus rules that send notifications, fire webhooks or move subscribers when something happens. - **Segments and custom fields:** Build segments from any conditions, store custom fields for personalization, and include or exclude lists and segments per campaign. - **White-labeled client brands:** Group lists into brands and give clients their own access, permissions, sending limits and pricing. - **Live reports and list cleaning:** Real-time opens, clicks, bounces, complaints and locations, with bounces and complaints removed automatically. ## Good for - Publishers with large lists who want to stop paying per subscriber - Developers comfortable running a PHP app on their own hosting - Agencies sending for several clients under their own brand ## Worth knowing - You host it yourself on a PHP and MySQL server and need your own Amazon SES account. - Each license covers one domain, and major version upgrades are not included. - The AI Assistant is a $39 one-time add-on (shown cut from $49), and installation by Sendy costs $79. - There is no free trial; Sendy offers a refund if it does not work out. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 17, 2026. Sendy is the odd one out: you buy it once for $69, install it on your own server and send through Amazon SES at $1.6 per 10,000 emails. For a big list that's a tiny fraction of what subscription tools charge. But you have to host and look after it yourself, and there's no trial. - **Value for money: A.** $69 once for one domain, less than half a year of this category's middle subscription. Sending is Amazon's $1.6 per 10,000 emails, so even a big list costs little. Add your own server, $79 if you want Sendy to install it, and $39 for the AI add-on. - **Free plan and trial: F.** Nothing is free and there's no trial. Sendy promises a refund if it doesn't work out, but a money-back promise isn't a trial. - **Features: C.** Three editors, autoresponders on intervals or dates, rules and webhooks, segments, custom fields, live reports, automatic list cleaning and white-labeled client brands. It does newsletters fully, but it's a smaller job, and it can't send without your own Amazon SES or SMTP account. - **Ease of use: D.** No App Store rating on record, and you install it yourself on a PHP and MySQL server and set up your own Amazon SES account. That's self-hosting, which puts it at a D. Sendy will install it for $79. - **Platforms and integrations: B.** It runs in a browser on your own server, with Amazon SES, SendGrid, Mailjet, Elastic Email, Zapier, WordPress, Magento and Joomla, plus an API. No desktop or phone app, so a B. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Sendy's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Sendy's GPA of 2.0 is higher than 0 of the 24 other email marketing and newsletter tools we grade, and level with 1. - It stands best on value for money (A, above 23 of 24) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Sendy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 23 of the 24 other email marketing and newsletter tools grade higher. It costs $69, paid once. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: It plugs into other products, Amazon SES, SendGrid and Mailjet among them, and has an API. - You could not: What a company asks for before it lets staff use something: roles and permissions. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Amazon SES, SendGrid, Mailjet, Elastic Email, Zapier, WordPress, Magento, Joomla **Tags:** Email campaigns, Marketing automation, Self-hostable, One-time purchase, Public API ## Alternatives - [Mailcoach](https://toolgpa.com/tools/mailcoach): Email campaigns priced by emails sent, hosted or self-hosted. [Compare](https://toolgpa.com/compare/mailcoach-vs-sendy) - [EmailOctopus](https://toolgpa.com/tools/emailoctopus): Simple, low-cost email marketing with a free plan for 2,500. [Compare](https://toolgpa.com/compare/emailoctopus-vs-sendy) - [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/mailerlite-vs-sendy) - [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-sendy) - [beehiiv](https://toolgpa.com/tools/beehiiv): Newsletter platform with paid subscriptions, ads, website and podcast. [Compare](https://toolgpa.com/compare/beehiiv-vs-sendy) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 17, 2026: - https://sendy.co - https://sendy.co/api Page: https://toolgpa.com/tools/sendy Listed by ToolGPA (toolgpa.com).